V Resorts, an
asset-light resort management company, recently raised $4
million in its third round of funding, with Seedfund and RB
International. V Resorts currently manages over 70 resorts across 15 states in the
country. The company operates on a business model of aggregating existing
properties and managing the operations of those properties on a revenue share
basis.
With this infusion of funds, V Resorts is all set to make a
paradigm shift in the landscape of the leisure travel sector in India. Commenting on the development, Aditi
Balbir, Founder and CEO of V Resorts said,“Our competitors are aggregators who solve the problem
of discovery – ‘Where to go’. The travel space is flooded with such aggregators
but no player is currently targeting the problem of on-ground experience. We at
V Resorts solve the problem of customer experience – from manpower to vendors,
procurement, booking, feedback etc. – covering the entire gamut of hospitality
services. The funds will be utilized to further invest in these consumer and operator
interfaces.We are also looking at doubling
our inventory by the end of this year and are geared towards a three fold
growth in the company.”
“Initiatives are in place to increase our footprints to over
1000 locations in India in the next two years. Keeping in mind our goal of
going where Indians go, international expansion is on the cards as
well. South East Asia is amongst the favorite overseas destinations
with Indians, so it’s a prudent decision to focus our initial expansion efforts
there,” added Aditi Balbir.
Commenting on the investment from RB International, “In this
challenging ecosystem, V Resorts has a differentiated business model that
allows for high profitability with occupancy increase. And given the high
capital efficiency, the model can be scaled quickly”, said
Harshavardhan Bothra, RB Investments Pte Ltd.
Executive Director Shailesh Vikram
Singh, Seedfund which has invested in V Resorts in
the initial phase as well said, “This is indeed exciting times for the travel
leisure segment. Our strategy will be to build travel choices even to the most
inaccessible places and create profitable businesses with the involvement of
the local community.”
V Resorts is an alternate accommodation provider in the leisure travel
space. Since 2014, the company has been operating on the foundation of bringing
superior quality and standardization to the less explored but breathtaking
destinations of India. For customers who want to travel to new places and
explore parts of India, the company promises a seamless standardised experience
– from searching for information, making a booking, reaching the place to
experiencing the local appeal of that destination.
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