US tech giant Apple Inc said it is beginning initial
production of a “small number” of ‘iPhone SE’ in the city and start
shipping to domestic customers this month. “We are beginning initial production
of a small number of iPhone SE in Bengaluru. iPhone SE is the most popular and
powerful phone with a four-inch display in the world and we’ll begin
shipping to domestic customers this month,” Apple said here.
The Karnataka government
had in February announced Apple Inc.’s proposal to commence initial manufacturing operations
in Bengaluru. The phones will be manufactured by Wistron, a Taiwanese OEM
for Apple at Peenya in the city.Karnataka IT Minister
Priyank Kharge had on March 30 said that Apple would be ready to start
assembling high-end iPhones in the city in less than a month to boost its
chances of gaining a foothold in the fast-growing Indian market.
Local manufacturing is
expected to help Apple price its phones more competitively in India as it
currently attracts additional duty on imports. Apple had asked for several
tax and other incentives to enter India in the manufacturing sector.
The company has been
ramping up its efforts to expand its business in India, one of its fastest
growing markets. Apple is also keen on setting up retail presence in India
and has sought relaxation in local sourcing norms.
The company has also
announced the opening of ‘App Accelerator’ in Bengaluru, an initiative
that would provide support to Indian developers and enable them to transform
the design and performance of their apps on its mobile operating system iOS.
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