Royal Salute, the exceptionally crafted and aged Scotch whisky,
has unveiled the first in a new range of limited edition gift packs
that bring to life the unique heritage and rituals which were there to
celebrate unity and peace between the British and French crowns in 1520. The
pack that has been launched in October 2016 contains a bottle of Royal Salute
21 Year Old and, under the guidance of British designer Tom Lane, illustrates
the feast of the Field of the Cloth of Gold.
Raja Banerji, Assistant Vice President, Marketing, Pernod Ricard
India, said: Royal Salute is
a brand that exudes refined luxury and rich traditions. The Royal Salute
limited edition festive pack has been handcrafted to artistically present the
splendid legacy of Royal Salute which is appreciated by the connoisseurs of the
modern world. The unique design element of this pack in the form of “The Field
of the Cloth of Gold” is an expression of the sheer prestige which is meant for
those who appreciate the finer things in life.
Tom Lane is one of Britain’s foremost calligraphy artists and
illustrators, with over a decade of experience in the industry. His work is
instantly recognisable, encompassing intricate pack designs and playful
typographic posters. Tom took inspiration from the rich awnings at the site of
a historic meeting held in 1520 between the kings of England and France. The
royal feast is still remembered for the rich gifts and temporary palaces that
were built of such glittering wealth that the site was dubbed ‘the field of the
cloth of gold’.
Royal Salute’s signature whisky – Royal Salute 21 Year Old – is
held within the gift pack, alongside a fine crystal glass which further adds to
its Ultimacy. Created to celebrate the 21-gun salute – a tradition of
firing guns for special royal occassions – the product combines rare malt and
grain whiskies aged for a minimum of 21 years, giving connoisseurs a complex
and sophisticated drinking experience.
Tom Lane said of the collaboration: “The visual history of the
British royal family is a superbly rich hoard, from which it was a joy to seek
inspiration for Royal Salute’s new limited edition gift pack. The Royal
Salute partnership was an extremely rewarding project, giving me complete
creative freedom and allowing me to produce a design which I’m proud to see all
over the world.”
Peter Moore, Prestige
Brand Director at Chivas Brothers, commented: “The new Royal
Salute festive gift pack continues our brand’s celebration of the British
culture and heritage, whose values have been intrinsic to Royal Salute since
its foundation in 1953. The new series will give collectors the opportunity to
enjoy our shared heritage, through an exploration of historic royal banquets,
of which The Field of the Cloth of Gold is surely the most renowned.”
No comments:
Post a Comment