Samsung Electronics, a leading company into television
technology for a decade has announced the launch of 44 new models of TVs in
India, while introducing the world’s best picture quality with Quantum Dot
Display technology, and several meaningful innovations and beautifully crafted
designs that will transform the consumer’s TV viewing experience.
The 2016 line-up comprises the SUHD TV range in
the premium segment, Smart TV range in the mid segment and Joy
Beat range in the affordable segment. The entire range features eleven
innovations across segments. Prices range from Rs 28,000 to Rs 24 lakh (MRP).
The new SUHD TVs with Quantum Dot Display offer Quantum Dot
Colour and HDR 1000, which demonstrate ground-breaking advances in colour
reproduction, brightness, contrast and details. The state-of-the-art
design with the world’s first bezel-less curved design and a new, easy and
integrated Smart TV experience delivers an unrivalled entertainment experience.
The new range of Smart and Joy Beat televisions will come with a
host of innovative features, catering to the unique needs of Indian consumers.
The Smart TV range with Smart Interface, Smart Content, Smart Convergence and
Smart Play provides the most advanced Smart TV experience. Also, the new Joy
Beat range with a unique design and an integrated sound station with built-in
tweeters will elevate your TV viewing experience.
“Samsung aims to revolutionize the concept of home entertainment
with beautifully designed TVs to meet the changing needs of our consumers,
depending on their budget and lifestyle. While we are introducing the best
picture quality ever with Quantum Dot technology in our new SUHD range, we are
also introducing meaningful innovations in our Smart and Joy Beat ranges. With
these offerings, we aim to further consolidate our position as the market
leader across segments,” said Rajeev Bhutani, Vice President, Consumer Electronics, Samsung
India.
11 meaningful
Innovations in the 2016 TV range
Innovation 1: Quantum Dot Colour –
The new SUHD range offers the most true-to-life picture quality,
with stunning brightness, exceptional contrast and the most lifelike colours
ever offered by Samsung. Powered with Quantum Dot Display, the revolutionary
new technology offers 64 times more colour shades than a conventional UHD TV
and can express up to 1 billion colours in detail, delivering the most
incredible colour expression.
Innovation 2: HDR 1000 –
This year, all of Samsung’s SUHD TVs will feature the ability to
provide a premium high dynamic range (HDR) experience, with 1,000 nit
brightness for a higher level of contrast between light and dark images.
Viewers can experience the brightest pictures with the finest details.
Innovation 3: Bezel-less Curved Design –
Samsung has designed
the world’s first bezel-less Curved TV. With no bezel that normally
functions as the border, viewers can experience surround view and an
enhanced feeling of depth for an elevated viewing experience.
Innovation 4: Single Access with Customizable UI
The new interface represents a shift away from multiple content
sources and devices, to one integrated content and services platform. Consumers
will now be able to switch seamlessly between OTT content, live TV as well as
other connected devices including video game consoles, Blu-ray player and
set-top-boxes.
Also, with the new Smart Hub interface, apps and content tiles
can be customized to individual preferences, making it faster to navigate from
app to app. Users can easily re-arrange apps the way they want them making it
easier and faster to navigate between most used apps.
Innovation 5: Auto Device Detection and One Remote
The new Samsung Smart
TV eliminates the need to juggle multiple remote controls and it will
automatically recognize the type of Home theatre system, game console or set
top box connected to the TV. This allows users to control all of the detected
external devices with the Smart Control Remote – with no set up required.
Innovation 6: Convergence across platforms
With the new range of
Smart TVs users can seamlessly share their favorite content instantly on the
big screen. The upgraded Smart View app offers convergence across platforms and
is available on Galaxy, Android and iOS devices as well as Window PCs, allowing
users to share photos, video and music with family and friends. Also multiple
users can simultaneously connect all their phones and share photos or videos
making their experience more interactive and fun.
Innovation 7: 2 Way Bluetooth Audio Streaming
The new range of Smart TV gives you an option to pair your
smartphone via Bluetooth and play your favorite songs saved on your phone from
the TV even while the TV is on standby mode. Also users can wirelessly pair
their TV with their Home Theatre and Bluetooth Speaker and carry the TV audio
with them to any other part of the home.
Innovation 8: Cric-o-mania Application
With the Cric-o-mania application made by Samsung Research
Institute Delhi, users can get update of their favorite live cricket match even
when they are watching another channel. With the live ticker that can be seen
across channels viewers can be updated with every run. Users can also choose
their cheer buddy who will cheer for their favorite cricket team. The
application has been developed especially for Indian consumers and their love
for the game of cricket.
Innovation 9: Smart View App with touch pad remote
The new Touchpad remote control is an innovation built into the
Smart View app that gives users an intuitive experience with the ease of
a touchpad. Now use your Smartphone as the remote and seamlessly scroll
through your favourite content.
Innovation 10: Virus Free TV with Extendable Memory
With the extendable memory feature, users can download a
number of Games and Apps from the Samsung Apps Store and save them to
an external storage device (USB/HDD) to later play them offline at their own
convenience. The TV also comes with an in-built Smart Security feature, which
protects the TV against any harmful virus.
Innovation 11 – Integrated Sound Station
The Joy Beat series features a revolutionary new retro chic
design that has front firing speakers coupled with tweeters that deliver loud,
crisp sound for the best bass and sound quality.
SUHD TV with Quantum dot display: The
world’s most lifelike picture
Samsung’s new range of SUHD TV’s with Quantum Dot colour and HDR
1000 offers the purest colour and the most striking brightness in the market
today. A breath-taking bezel-less curved design, coupled with Samsung Smart TV
experience, makes it stand apart for other premium TVs in the market.
The SUHD range will be available in the sizes of 123 cm (49
inch) to 223 cm (88 inch).
Prices range from Rs 179,900 to 2,399,900 (MRP).
Smart TVs: TV was never this Smart
The new range of Smart TVs from Samsung with a host of
innovations in areas of Smart Interface, Smart Content, Smart Convergence and
Smart play provides the most advanced Smart TV experience.
Samsung’s Smart TV range will be available in 80 cm (32 inch) to
223 cm (88 inch).
Prices range from Rs 34,500 to Rs 703,900 (MRP).
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