ADATA Technology, a leading manufacturer of high
performance DRAM modules and NAND Flash storage application products and
accessories, today announced a new partnership with leading IT
distributor Compuage Infocom Ltd., pertaining to the complete ADATA power bank
portfolio. The move extends ADATA distribution range by adding Compuage as a
product provider, offering Bureau of Indian Standards (BIS) certified mobile
power banks to customers across India. ADATA and Compuage have been
successfully cooperating in the DRAM segment for several years.
With the growing demand for power banks and users
requiring solutions for smartphones, ADATA has been growing its presence in
India with fully-certified power banks and the partnership with Compuage is the
latest development in this campaign. Compuage brings to the relationship a wide
network of contacts and local partners, as well as a highly motivated and
proactive sales team. These will help ADATA products reach new customers in
more locations, benefitting ADATA, Compuage and consumers. ADATA and Compuage
anticipate rapid sales growth in 2016 as the partnership takes hold and product
distribution expands to cover more of the massive Indian mobile accessory
market.
Chris Chang, MD at ADATA
Technology India Pvt Ltd said "As part of our growth
strategy and expansion drive for 2016, we have partnered with Compuage Infocom,
leveraging excellent reach across India and best business practice
implementation to help ADATA gain larger market share in the power bank
segment. Our partnership with Compuage in DRAM modules has been very successful
for the last couple of years and the addition of power banks will further
strengthen our relationship. We believe our BIS certified high capacity power
banks can reach every part of India to provide more users total quality, ease
of use, and convenience".
Bhavesh Mehta, Business Director at Compuage
Infocom Ltd said "ADATA's expertise in peripheral memory
products for both high end and mainstream PCs, combined with the strong
IT-enabled distribution backbone of Compuage, will not only strengthen our
brands but will also help expand ADATA reach in additional cities as well as
propel growth momentum in India. Compuage is proud to work with ADATA, who have
been innovating and demonstrating business and technology foresight".
The power bank segment is one of the fastest growing
in India, and BIS certification is vital for any product in this dynamic market
environment. Customers are assured quality products thanks to strict ADATA
production standards and BIS certification. Since BIS certification is
mandatory in India for smartphones, batteries, power banks, and adapters,
brands are required to pass the certification process and buyers are advised to
only purchase certified products to ensure their personal safety and the proper
operation of mobile devices. Approved products bear the prestigious and
well-known ISI mark, which is synonymous with quality.
ADATA and Compuage look forward to further
strengthening their relationship in more product ranges. To create better ADATA
product awareness among channel partners, ADATA and Compuage have planned
several marketing initiatives, including roadshows, partner-site promotions,
channel advertisements, and participation in exhibitions and expos scheduled
across Indian localities in coming months.
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