Leading
internet multinational Letv, announced its decision to enter the Indian market
by early 2016, at the launch of Letv’s latest products in Beijing. The Beijing
based company said that it would be looking at replicating its highly
successful content-device ecosystem in the country, providing users with a
whole new entertainment based experience.
Working towards providing Indian consumers with
local entertainment based content such as movies and TV shows, the company said
that it was looking at forging partnerships with local content providers and
creators to create the first of its kind entertainment and content based
ecosystem in India.
Letv will not only bring its exciting devices to
the country, but also its impressive content based Eco User Interface that will
provide consumers with access to Letv’s unique and world class content-device
based ecosystem that has found great success in the Chinese markets.
Considering the Indian government’s invitation to
international firms to set up manufacturing units in the country, the company
further suggested that as a part of its long term vision, they would also be
looking at setting up production lines as well as R&D centres in India.
At the launch event, Mr. Jia Yueting, founder of Letv said, “Letv could enter into India by early 2016.”
At Letv's launch event in Beijing, more than 7,000
guests, including industry leaders, opinion leaders and fans, witnessed the launch
of Le 1S phone and the world's largest smart TV - a 120 inch Le TV.
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