Micromax
Informatics Limited, India’s leading handset player and BSNL, a 100
percent Government owned company and one of the largest Telecom Service
Provider in India today announced a strategic
partnership with an endeavor to drive data growth in the country. Under this
partnership, Micromax and BSNL will extend unique reverse bundling handset
offers of free data usage of up to 2GB per quarter to the Indian consumers.
BSNL’s focus on data innovation and its expertise in mobile network, along-with
Micromax’s expertise in device marketing will redefine the user experience and
take data penetration to the next level.
Commenting
on the partnership, Vineet Taneja, Chief Executive Office, Micromax
said, “At Micromax, it has been our constant endeavor to understand the Indian
consumers and come up with products and services which act as a solution for
their needs. We are delighted to partner with BSNL, as this collaboration will
be an excellent unification of BSNL’s offerings and Micromax’s design
capability thus enabling millions of Indian consumers to enjoy seamless
connectivity through data usage, affordable call rates and other VAS services.”
He
further added, “This partnership will further provide a major boost to
better connectivity and internet adoption as BSNL’s pan-India network coupled
with our innovative devices, backed by a strong channel and retail presence
which will take these offerings across length and breadth of the country.”
A. N. Rai, CMD, BSNL was very pleased on association of
BSNL with Micromax. He emphasized, “BSNL’s association with Micromax, one of
the largest indigenous Mobile handset and data card manufacturers in the
country, will create immense opportunities for customers by offering them high
speed 3G data. BSNL has already provided 3G coverage in more than 2300 cities
and towns of India and is committed to provide 3G coverage to additional towns.
BSNL is providing best affordable 3G data services with free roaming facility.”
Under
the partnership agreement, six Micromax devices will be bundled with the BSNL
offers – X070, X088, P410i, MMX377G, A37 and A37B.
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