Key drivers of top three hourly SMS spikes (based on 1 minute SMS traffic averages)
1. USA vs. Belgium: Immediately following the match SMS traffic spikes to 4912% above normal. In fact, SMS traffic from Belgium remained greater than 1000% above normal for 14 minutes immediately after the game.
2. Costa Rica vs. Netherlands: In the minute after winning the match on penalty kicks, SMS traffic from Netherlands rose 3641% above normal.
Germany vs. Argentina: Immediately following Germany’s win over Argentina in extra time, SMS traffic rose 1006% above normal
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