With increasing adoption of technology and penetration of digital media, the retail consumer experience has changed. This has further opened up a plethora of opportunity for retailers. In an effort to empower retailers to understand and tap these opportunities, Tally Solutions, a leading business management software company along with MartJack has announced the launch of ‘Retail Revolution’, the one-of-its-kind, pan India education initiative aimed at highlighting the relevance of multi-channel retailing.
The first such conclave in the series was held today at Hyderabad, with around 100 retailers attending the session. The initiative is the brain child of India’s leading retail and technology enablers - Tally, MartJack, Windows Azure and ICICI Merchant Services (Firstdata). Going forward, the initiative plans to conduct education conclaves across India where retail experts and senior retail executives discuss, debate and mentor retailers about the way forward in multi-channel retailing.
Speaking on the initiative, Shoaib Ahmed, President, Tally Solutions said, “The retail industry in India is facing new challenges with the advent of multichannel retail; we continue to be the provider of relevant biz solutions to our customers and address their evolving needs. The current engagement with Martjack is an important milestone in our journey.”
Elaborating on the association, Abhay Deshpande, CEO, MartJack said, “We have been providing solutions to retailers in India to help them leverage the benefit of eCommerce for a while now. By partnering with Tally, we have expanded our reach and our association will ensure customers gets the best of both “brick and mortar and eCommerce” solution out of the box!”
Conducted by industry stalwarts like Shoaib Ahmed, President, Tally Solutions, Jeetendra Joshi, Director-Sales & Marketing, MartJack, Srikanth Karnakota, Country Head for Server and Cloud Business, Microsoft India and Kunal Gothivarekar, Director - Sales, ICICI, Merchant Service, the Hyderabad session received an overwhelming response from retailers who gained valuable insights on retail technology and multi-channel retailing.
India’s retail market is expected to cross US$1.3 trillion by 2020 from the current market size of US$ 500 billion. Further, modern retail is expected to grow about six times from the current US$ 27 billion to US$ 220 billion, across all categories and segments calling for greater synergy between traditional brick and mortar and Multichannel models. Multi channel retailing involves not only early adoption of the various mediums but also creating an effective and enhanced customer experience across the various channels.
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