BenQ Announces ZOWIE EC-CW Wireless Mouse For Esports

BenQ India, a leading consumer electronics firm, announces the launch of the ZOWIE EC-CW series which is the new wireless mice range for Esports enthusiasts. The brand has encountered high demand from the Esports community who have been eagerly waiting for a wireless mouse. ZOWIE is the preferred brand for wired mice by Esports athletes across the globe, and after careful research and feedback from the community, the EC-CW wireless mouse series is announced. This cutting-edge product combines advanced technology, ergonomic design, and extensive R&D to offer gamers an unrivaled gaming experience.

Measurement studies in sports science have suggested that in prolonged uses and with frequent clicks, EC's shape allows comfortable finger and forearm posture and thus ensures endurance. The mouse reduces the fatigue of flexor carpi ulnaris muscle (FCU) when doing fast clicking. If the athlete’s usual gameplay requires more vertical movements, EC3-CW with shorter overall length might be the perfect choice.

ZOWIE, BenQ’s Esports brand, took its time to make sure that the wireless mice have a delicate design and enhanced connection stability. Moreover, it prioritized providing cable-free mobility as well as higher resistance to transmission interference. Each wireless mouse comes with a unique standalone enhanced wireless receiver, and an enhanced antenna at the front tip. The combination of the receiver and the antenna ensures that chances of unexpected interference, that are commonly experienced while using other wireless mice currently available in the market, are minimized.

One of the key features of the ZOWIE EC-CW Wireless Mouse is its asymmetrical ergonomic design. Furthermore, the ZOWIE EC-CW Wireless Mouse offers reduced weight, resulting in a lightweight and nimble device. This reduction in weight enhances the overall maneuverability of the mouse, allowing gamers to swiftly navigate their virtual worlds with utmost precision and accuracy.

The 24-step scroll wheel is another notable feature of the ZOWIE EC-CW Wireless Mouse. This enhanced scroll wheel provides gamers with precise control over their in-game actions, enabling swift weapon switching, and item selection

Equipped with the state-of-the-art 3370 sensor, the ZOWIE EC-CW Wireless Mouse delivers exceptional tracking accuracy and responsiveness. This advanced sensor ensures minimal latency, translating even the most subtle hand movements into precise in-game actions. The sensor's high tracking speed and precision make it the ideal companion for competitive gaming, giving players a significant advantage over their opponents.

Commenting on the launch, Mr. Rajeev Singh, Managing Director, BenQ India and South Asia said, "At BenQ, we are dedicated to developing gaming peripherals that empower professional athletes to reach new heights in their gameplay. The ZOWIE EC-CW Wireless Mouse combines cutting-edge technology with ergonomic design elements to offer esports enthusiasts an unparalleled gaming experience. We believe the new wireless series from Zowie will revolutionize the way athletes compete in the esports arena. This product is backed by years of research and sports science which will help boost the performance of esports athletes"

With its driverless and plug-and-play functionality, gamers can dive straight into their gaming sessions without the need for any additional software installations or configurations. The ZOWIE EC-CW Wireless

mouse is set to release on 4th August and will be available for purchase through major Ecommerce platforms and retailers at a price of Rs. 14,990.

About BenQ Group

The BenQ Group is a $25+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of more than 100,000 workers.  Each Group member is a recognised leader in their field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths.  By leveraging each company’s vertical specialisation to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivalled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals, and advanced materials, lighting, IC design, precision components, system integration, branded business, and service.  The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life.

The BenQ Group companies are BenQ Corporation, AU Optronics Corporation (the world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., BriView Co., Ltd., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., LILY Medical Corp., and Raydium Semiconductor Corp.

Toyota Kirloskar Motor Unveils The All-New Vellfire In Indian Market

* (Self-charging Strong Hybrid Electric Vehicle, Redefining the Luxury and Comfort)

Product Highlights

The All-New Vellfire – A luxury model in Toyota's lineup in India, offering a heightened sense of elegance and refinement

Available in 2 grades for the customers to choose from. Starting with ‘Hi Grade’ & top-end being the ‘VIP Grade – Executive Lounge’

Delivers forceful propulsion and evokes dynamic emotions, creating an engaging and exhilarating driving experience

With outstanding spaciousness, the All-New Vellfire provides ample room for occupants along with massage seats in 2nd Row to relax and enjoy the journey, ensuring utmost comfort

The All-New Vellfire features user-friendly interfaces and easy operation, enhancing usability and making it effortless to navigate through its various functions

All-New Vellfire is equipped with thoughtful amenities such as ceiling storage, interior lighting, etc., offering convenience and luxury

Executive lounge with powered extra-large ottoman seats, detachable smartphone-like power controls, and a multi-function table, cater to the needs of discerning customers

It also offers first-ever powered ‘pull-down side sun blinds’, enabling customers to block excess sunlight, while still enjoying the scenery

The connected features like remotely starting Engine, Air Conditioning, control Sunroof, Power Windows thru App, adds to the overall comfort and convenience of the All-New Vellfire

The comfort and dynamic performance have made it a reputable choice in India, well established for over four years, since its first-ever launch in 2019

Offered in 3 exciting exterior colors – Platinum Pearl White, Jet Black & Precious Metal and 3 interior colors – Sunset Brown [New Color], Neutral Beige & Black

Available in 2 Grades ‘VIP Grade – Executive Lounge’ & Hi Grade’. The All-New Vellfire is attractively priced at Rs. 12,990,000 ex-showroom for ‘VIP Grade – Executive Lounge’ and Rs. 11,990,000 ex-showroom for ‘Hi Grade’ (Prices will be same across the country at ex-showroom level)

Self-Charging Strong Hybrid Electric Technology Highlights

As a powerful, advanced & environment-friendly vehicle, the All-New Vellfire is a Self-charging Strong Hybrid Electric Vehicle (SHEV) which has numerous advantages, namely:

Advanced technology with dual power sources

High fuel efficiency with a mileage of 19.28 Km/l*

Advantage of no external charging required

Responsive power & a quieter drive

Vellfire being a strong hybrid, studies have shown that strong hybrid electric vehicles can run 40% of distance and 60% of time on electric or zero emission mode with engine off**

*Under specific test conditions

**Under specific test conditions for Strong Hybrid Electric Vehicle

Key Features of the All-New Vellfire

Distinguished Styling:

Design theme: "Forceful x IMPACT LUXURY," evoking a sense of solidity akin to a charging bull

Cutting-edge reverse slant emblem design for a powerful and forward-moving appearance

Sharp dynamic character lines on the sides, symbolizing strength and stability

Luxurious interiors with enhanced space and roominess for an elevated experience

Hospitality-inspired Equipment:

2nd row seats equipped with a massage function for a relaxing ride experience

Detachable power control device provided to 2nd row occupants for customizing comfort with pre-set modes.

Super-Long Overhead Console concentrated fixtures in the center of the ceiling for enhanced convenience and customization

Long assist grips designed for comfortable use by all occupants during entry and exit

Toyota’s first-ever powered ‘pull-down side sun blinds’ (*1) with independently operable moonroof shades have also been installed, enabling customers to block excess sunlight while still enjoying the scenery

Newly developed 14-inch infotainment system with 15 JBL Speakers, Apple Car Play & Android Auto compatibility

Executive lounge offers 14 Inch rear Seat entertainment

*1: As of June 2023, as per Toyota research

The Joy of Comfortable Mobility:

Rear seat comfort prioritized for super-luxury mobile office and as exquisitely comfortable private room experience

TNGA platform (GA-K) optimized for minivan use, enhancing rigidity by 50% over the third-generation models (*2). This array of improvements has resulted in achieving vibration free ride

Shock absorbers (*3) that mechanically adjust damping force based on road surface vibrations for superior maneuverability and stability

Measures implemented to minimize road and wind noise, including low-noise tires and sound-absorbing materials

Toyota Hybrid System with a 2.5-liter inline four-cylinder DOHC (Double Overhead Camshaft) engine for exceptional driving performance with a maximum system output of 142 kW (@ 6000 rpm)*4, and outstanding fuel efficiency (19.28 km per liter*) with the Executive Lounge

*2: As per Toyota research

*3: Equipped as standard to the VIP Grade - Executive Lounge

*4: The maximum system output refers to the output that can be generated as driving force by the engine and motor combined, as per Toyota research

Advanced Safety & Security Systems:

The All New Vellfire is equipped with Toyota Safety Sense, which features comprehensive safety and driving functions

In addition to the safety features like 6 SRS Airbags, Vehicle Stability Control, Panoramic View Monitor, Parking Assist Alerts, Hill Assist Control, to name a few, the safety enhancements offer:

Pre-Collision Safety System

Lane Trace Assist

Adaptive Cruise Control

Adaptive High Beam LED Head Lamps

Blind Spot Monitor

Connected Features:

Staying in line with the advanced technology, All New Vellfire is now equipped with more than 60 Connected features, to name a few:

Emergency services

Remote operations [Vehicle Start, Air Conditioning, Window Operations, etc.]

Vehicle diagnostics

Driver monitoring alerts

Toyota Kirloskar Motor (TKM) today launched the highly anticipated All-New Vellfire, a luxurious self-charging strong hybrid electric masterpiece that redefines the essence of comfort, sophistication, and performance in the Indian automotive landscape. The All-New Vellfire offers excellent comfort and refined mobility, commanding force and dynamic prowess that elevates the driving experience to extraordinary heights. Crafted with seamlessly intuitive technology and thoughtful amenities, the vehicle embodies convenience and opulence into every journey.

While the All-New Vellfire delivers a powerful performance, it also ensures low fuel consumption and carbon footprints. Vellfire being a strong hybrid electric vehicle (SHEV), studies have shown that SHEVs can run 40% of distance and 60% of time on electric or zero emission mode with engine off**.

Sharing his thoughts on Toyota’s All-New Vellfire Launch in India, Mr. Masakazu Yoshimura, Managing Director and Chief Executive Officer of Toyota Kirloskar Motor said, "Today marks a momentous milestone in our India journey as we introduce the All-New Vellfire, a symbol of Toyota's class-leading technology, comfort and elegance. We are thrilled to present this masterpiece to the customers which represents the pinnacle of luxury, while embracing a greener future. This further reflects our relentless efforts, by adopting multiple pathways towards realizing ‘Carbon Neutrality’, and in line with the direction of the ‘Government of India’. We remain steadfast in our pursuit of mass electrification and offering sustainable mobility, as we strive to create a better tomorrow for all.”

Also speaking on Toyota’s latest offering, Mr. Atul Sood, Vice President – Sales and Strategic Marketing, Toyota Kirloskar Motor, said, “The introduction of the All-New Vellfire in the India market signifies a remarkable milestone in our pursuit of excellence. We understand the discerning preferences of the market and strive to push boundaries and set new benchmarks in the automotive industry. The All-New Vellfire, with its refined aesthetics, and advanced features, brings a new level of opulence and sophistication. The vehicle’s spacious interiors provide a haven of relaxation and indulgence, allowing passengers to truly immerse themselves in a world of luxury. With unique design interfaces and intuitive controls, every aspect of this new model is crafted to make driving effortless and enjoyable.

The All-New Vellfire delivery is expected to commence from November 2023 onwards. With this new launch, we are confident to further elevate the positive demand which the Vellfire Brand has established for itself over the last 4 years, since its first-ever introduction, in India. We are taking every effort to maximize the supply to the best possible & deliver the All-New Vellfire at the right time and right location to our discerned customers”.

Experience an awesome driving experience with the courtesy of the All-New Vellfire's TNGA platform (GA-K). With enhanced rigidity and stability, the advanced suspension system endows the All-New Vellfire with superior manoeuvrability, while offering luxurious & comfortable ride. In addition, this strong hybrid electric vehicle (SHEV) model, features a 2.5-liter inline four-cylinder DOHC (Double Overhead Camshaft) engine, offers maximum power output of 142 kW (@ 6000 rpm) and a maximum torque of 240 Nm @ 4300-4500 rpm. It is also coupled with electric motor and a hybrid battery, ensuring low emissions whilst delivering a delightful driving experience. The Toyota’s Strong Hybrid Electric Vehicle System promises an outstanding fuel efficiency (19.28 km per liter*), contributing to a greener and more sustainable future.

Draped in an aura of dignified elegance, the All-New Vellfire’s exterior styling flawlessly combines power and solidity within a compact and harmonious form. To create that feeling of power, as if the vehicles were charging forward, the vehicle has been designed with a cutting-edge reverse slant for the emblem; stretching from front to back, the sides of the vehicles feature dynamic irregularities which evoke a strength firmly rooted in the ground. This automotive masterpiece demands attention, turning heads with its commanding presence and sculpted lines.

The new advanced interior space has been diligently optimized with increased seat spacing with equipment inspired by the desire to provide exceptional hospitality and convenience taking the centre stage. Through a masterful orchestration of driving position modifications and refined construction of second-row seats, the development team has successfully increased the spacing between the front and second-row seats. With perfection, they have sculpted the side quarter trim on the third row of seats and the backdoor trim to be thinner. The innovative Super-Long Overhead Console concentrates essential fixtures at the heart of the ceiling redefining the boundaries of convenience and ease. The ride comfort has been further enhanced by providing detachable smart phone like power controls to customize the comfort zone. The 2nd row seats are massage function enabled as added rejuvenation element.

Safety is of paramount importance at Toyota, and the All-New Vellfire is equipped with an array of advanced safety systems. With Toyota Safety Sense at its core, the All-New Vellfire ensures comprehensive protection for both passengers and pedestrians. Proactive Driving Assist features like Pre-Collision Safety, Adaptive Cruise Control, Lane Trace Assist, Adaptive High Beam LED Headlamps and Blind Spot Monitor reinstate the Toyota Safety Sense. These cutting-edge safety features make the All-New Vellfire a benchmark of safety and driving assistance in the luxury segment.

Staying in line with the advanced technology, All-New Vellfire is now equipped with more than 60 Connected features like remote door lock/unlock, air conditioning, emergency services, vehicle diagnostics, driver monitoring alerts, to name a few.

The All-New Vellfire is available in exciting colors – Platinum Pearl White, Jet Black & Precious Metal and 3 interior colors – Sunset Brown [New Color], Neutral Beige & Black, reflecting premiumness. Needless to mention, the All-New Vellfire offers the renowned Toyota experience through a warranty of 3 years/100,000 kilometers and an option of extended warranty of up to 5 years/220,000 kilometers, 3 years free roadside assistance, attractive financial schemes and 8 yrs/160,000 kilometers warranty on the Hybrid battery.

Bookings are to begin today, while the All-New Vellfire delivery is expected to commence during November 2023. Customers can make their bookings online at  https://www.toyotabharat.com/online-booking/ or by visiting their nearest Toyota dealership. For more details, customers can simply log on to Toyota India | Official Website (toyotabharat.com).

Furthermore, in line with its customer-centric approach, TKM will be introducing First-In-First-Out (FIFO) approach for delivery of the All-New Vellfire to its customers based on their order sequence, thereby ensuring fair and transparent vehicle delivery service. 

Experience the All-New Vellfire like never before with Toyota's cutting-edge virtual showroom***. From the convenience of your home, indulge in 360-degree views, delve into colour options, and explore key features. Seamlessly book your dream Vellfire with a single click. Welcome to a world where luxury meets innovation at your fingertips.

Photo Caption: (L-R: From Toyota Kirloskar Motor - Mr. Masakazu Yoshimura, Managing Director and Chief Executive Officer, Mr. Atul Sood, Vice President – Sales and Strategic Marketing and Mr. Tadashi Asazuma, Executive Vice President- Sales, Service & Used Car)..

47% Prioritize Quality As Their Primary Purchasing Factor- As Per Axis My India August CSI Survey

* This view mostly resonated with the consumers of Karnataka, Maharashtra, Punjab and Chhattisgarh.

5,092 people surveyed; 65% are from rural India while 35% are from urban India

Overall household spending has increased for 58%

Spends on essentials like personal care & household items have increased for 44% of families

Spends on non-essential & discretionary products have increased for 6% of families

Expenses towards health-related items such as vitamins, tests, healthy food has surged for 33% of the families.

Bangalore, 3rd August 2023:  Axis My India, a leading consumer data intelligence company, has unveiled its latest report on the India Consumer Sentiment Index (CSI), providing invaluable insights into evolving media consumption patterns, consumer behaviour, and data privacy sentiments. The survey shows the change in household consumption, particularly among demographics, with spends on essential items increasing. Moreover, the report reveal trends in spending habits of consumers especially during the festive season nearing. With data-driven observations and comprehensive analysis, this report serves as a crucial resource for businesses seeking to align their marketing strategies with changing consumer preferences in the digital age.

The August net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +8, which has increased as compared to last month (+7).

The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits, entertainment & tourism trends.

The survey was carried out via Computer-Aided Telephonic Interviews with a sample size of 5092 people across 35 states and UTs. 65% belonged to rural India, while 35% belonged to urban counterparts. In terms of regional spread, 22% belong to the Northern parts while 25% belong to the Eastern parts of India. Moreover, 28% and 26% belonged to Western and Southern parts of India respectively. 61% of the respondents were male, while 39% were female. In terms of the two majority sample groups, 31% each reflect the age group of 36YO to 50YO and the age group 26YO to 35YO.

Commenting on the CSI report, Pradeep Gupta, Chairman & MD, Axis My India, said" Amidst the dynamic landscape of India's retail sector, a compelling panorama of consumer trends emerges, signifying a transformative shift. With a burgeoning sense of optimism, households witness a noteworthy increase in spending, painting a vibrant picture of economic vitality. Essential commodities and well-being take precedence, reflecting a conscious and purposeful approach, while discretionary purchases find their place within mindful choices. As the festive season approaches, mobile phones and other discretionary goods dominate purchase intentions. By staying attuned to the ever-changing symphony of consumer demands, companies can navigate the retail landscape skillfully and embrace a prosperous future of delighting customers with tailored products and experiences.”

Key findings

·         Overall household spending has increased for 58% of the families, which is an increase by 2% from last two months and the highest increase in the last five months. The net score, which was +48 last month is +46 this month. The increase is slightly higher in the southern states such as Andhra Pradesh (71% each) followed by Telangana (67%), and Karnataka (65%).

·         Spends on essentials like personal care & household items have increased for 44% of families, which marks a significant increase by 13% from last month and the highest in the last five months. The net score, which was at +18 last month has surged to +23 this month which is the highest in the last five months. Essential spending reflects an increase majorly for the southern states such as Telangana (67%) Andhra Pradesh (63%) and Tamil Nadu (61%).

·         Spends on non-essential & discretionary products like AC, Car, and Refrigerators have increased for 6% of families, which is an increase by 1% from last month. Discretionary spending reflects an increase majorly for the states of Meghalaya (17%), New Delhi (13%), and Odisha and Tamil Nadu (11% each).

·         Expenses towards health-related items such as vitamins, tests, healthy food has surged for 33% of the families. This reflects an increase in consumption by 3% from last month. The health score which has a negative connotation i.e., the lesser the spends on health items the better the sentiments, has a net score value -14 this month. Health-related products consumption increased more for the states of Punjab (44%), Rajasthan and Chhattisgarh (42% each).

·         Consumption of media (TV, Internet, Radio etc.) has increased for 20% of families, depicting an increase in media consumption percentage by 2% from last month. This increase is depicted after a decrease was reflected last month at 18%.

·         Mobility has increased for 7% of the families, which is a dip by 1% from last month. Mobility is highest amongst the states of Tamil Nadu (24%), Arunachal Pradesh (14%) and Rajasthan (12%)

On topics of current national interest

In terms of spending motivations among consumers across different product categories, the survey findings revealed the top four areas where consumers plan to increase their expenses, these include health-related items (Ointments, medicines, bandages, etc), view of 31%; household items (food/drinks/grocery), view of 28%; home improvement, view of 23%; and on clothing, view of 22%.

The survey further sought consumer responses on the products and services they either bought in the last 6 months or plan to purchase in the next 6 months.

Bought in the last 6 months - The results revealed that 3% of respondents bought a 4-wheeler (Sedan, SUV, Mini) in the last 6 months, 7% of respondents purchased a 2-wheeler (Scooty, Bike, Electric). 1% of respondents bought a tractor in the last 6 months. Furthermore, 18% of respondents acquired a mobile phone in the last 6 months while 7% of respondents made a purchase in the home appliance category (TV, Fridge, AC) in the last 6 months. Finally, only  7% of respondents bought luxury goods (Watch/Jewelry, items more than Rs. 10,000) in the last 6 months.

Planning to Purchase in the next 6 months - In the automotive category, 13% of respondents expressed their intention to purchase a 4-wheeler (Hatch, Sedan, SUV) in the next 6 months, while 15% of respondents plan to buy a 2-wheeler (Scooty, Bike, Electric). Regarding tractors, 6% of respondents are considering purchasing one. On consumer electronics, 17% of respondents are planning to buy a mobile phone in the next 6 months, while 13% intend to purchase home appliances. Finally, in the luxury goods category, 15% of respondents have plans to purchase in the next 6 months.

As the festive season approaches, Axis My India surveyed consumers to understand their primary purchasing factors over the next six months. According to the findings, a significant 47% of respondents prioritize quality as their primary purchasing factor, emphasizing their preference for durable and high-quality products. This view mostly resonated with the consumers of Karnataka, Maharashtra, Punjab and Chhattisgarh.  Affordability and budget-conscious choices remain essential, with 23% of respondents placing price as their top consideration. Brand equity also plays a role in consumer decisions, as 14% of respondents consider it a crucial factor, indicating trust in established and reputable brands. While though sustainability and environment-friendly options are gaining traction, only 2% of respondents prioritize these aspects in their purchases. Convenience is valued by 11% of respondents, reflecting a preference for easily accessible and time-saving options.

Axis My India CSI survey aimed to understand content consumption trends among consumers. The survey covered various mediums, including television, newspapers, online video content, radio, and movie halls.

Television Consumption: 70% of respondents reported watching TV shows daily, with 87% watching it atleast once a week, indicating that television remains a popular medium for entertainment. Regions like Northeast, Karnataka, Gujarat and Delhi recorded the highest percentage of respondents with 'everyday' consumption habits. This highlights the popularity of television in these regions.

Newspaper Consumption: 64% of respondents read newspapers daily, indicating that traditional print media remains relevant despite the digital age. 15% of respondents read newspapers once or twice a week, showcasing a smaller but noteworthy group of occasional readers. Regions such as Karnataka, Kerala, Madhya Pradesh, and West Bengal showed the highest percentage of 'everyday' newspaper readers, suggesting strong newspaper readership in these areas.

Online Video Content Consumption: 80% of respondents reported watching video content on platforms like YouTube, Instagram reels, Facebook shorts, etc., daily. This shows the significant impact of digital media on content consumption. 47% of respondents reported watching Over-The-Top (OTT) shows daily, reflecting the growing popularity of on-demand streaming services.

Daily OTT Consumption: 47% watch OTT shows daily. Respondents from regions like Chhattisgarh, Gujarat, Haryana, and West Bengal reported the highest daily consumption of OTT content. This shows the growing popularity of on-demand streaming services in these areas.

Radio Consumption: Despite the rise of digital media, 49% of respondents still listen to the radio, highlighting its continued relevance and reach.

Movie Halls: 45% of respondents reported visiting movie halls less than once a month, indicating a decline in physical movie-going habits, possibly due to the availability of digital streaming platforms.

Ahead of India's 76th Independence Day, the survey gauged key expectations of citizens from the government. It revealed diverse priorities among respondents. The top two expectations were to bring down inflation, with 46% of respondents emphasizing its importance, and to generate employment opportunities, which garnered 41% of the responses. Additionally, 19% of respondents highlighted the need for better infrastructure, encompassing improvements in schools, hospitals, and roads. Furthermore, 16% of respondents expressed their expectations for the government to address everyday challenges related to food, clothing, shelter, and water. Concerns about farmers' prosperity garnered the attention of 13% of respondents, while 6% stressed the importance of peace and harmony across religions. Border security and strengthening India's global image were each mentioned by 3% and 2% of respondents, respectively.

Seeking consumer responses on whether they believe the nation has progressed more in the last 10 years (2013-2023) compared to the 10 years before that (2003-2013), it revealed that 75% of respondents hold the view that the nation has indeed made significant progress in the recent decade. On the other hand, 22% of respondents expressed a contrary opinion, believing that progress has not been substantial in the past 10 years. A smaller proportion, constituting 3% of respondents, expressed the belief that the progress remained relatively unchanged during the two periods under consideration.

Sony’s New Full-Frame Vlog Camera ZV-E1 Delivers The Ultimate Content Creation Experience

With Sony’s special launch offer, enjoy benefits worth Rs.19,170/- on purchase of ZV-E1 camera

World's smallest, lightest full-frame interchangeable lens vlog camera with high-quality image processing unit and a full-frame back-illuminated sensor for perfect image quality and stunning bokeh effect

Revolutionary video recording unleashing full-frame clarity, unmatched quality and colour depth

Expanded range of ISO and latitude to capture natural-looking images in a variety of lightning situations without disrupting the quality

Cinematic vlog setting to enhance the mood and look of the vlog, ensuring a healthy and natural look

Innovative AI processing unit and outstanding tracking and recognition features

Stable vlogging experience with multiple attributes including breathing compensation and framing stabiliser which help in smooth vlogging experience while carrying out movements

Perfect for shooting product review vlogs because of its smooth switching focus feature

Creative features including zoom control and control time which amplifies the efficiency of the camera

Advance audio features with high performance microphone and multi-interface shoe

Efficient features which are helpful in the editing process guaranteeing quality and a more flexible post- production

Easy to use features including vari-angle touch LCD screen for easy monitoring and great mobility

Super stable smartphone connectivity and the all-new Creator’s Cloud feature ensuring a smooth experience

Top quality live content with high-quality live streaming features

Designed with sustainability in mind ensuring Sony’s commitment to a stable future

Sony announced today the new ZV-E1, an interchangeable-lens vlog camera with a high-performance 35mm full-frame image sensor for the ultimate content creation experience. Positioned at the top of Sony’s Vlog camera line-up, it boasts Sony’s E-mount[i], advanced technology, cinematic imagery with rich gradation performance, low noise, and high sensitivity. The world’s most compact, lightweight body[ii] offers outstanding mobility, whilst refined operation gives vloggers maximum creative freedom and versatility.

"We are thrilled to introduce the ZV-E1, a camera designed specifically for vloggers and content creators. Its exceptional image quality, compact size, and innovative features will empower creators to produce captivating and immersive content. We believe the ZV-E1 will revolutionize the way stories are told, and we are proud to be at the forefront of this evolution." said Mukesh Srivastava, Head of Digital Imaging Business at Sony India.

1.    With Sony’s special launch offer, enjoy benefits worth Rs. 19,170/- on purchase of ZV-E1 camera

Sony India has announced a special launch offer under which customers will get benefits worth Rs. 19,170/- which includes shooting grip with wireless remote commander (GP-VPT2BT) worth Rs.10,590/-, battery charger (BC-QZ1) worth Rs. 6,790/- and soft carrying case (MII-SC5) worth Rs. 1,790/- at no additional cost on purchase of ZV-E1 camera. This is a limited period offer and is valid until stocks last.

2.    World’s smallest, lightest full-frame interchangeable lens vlog camera with high-quality image processing unit and a full-frame back-illuminated sensor for perfect image quality and stunning bokeh effect

The ZV-E1 is a dedicated vlog camera that features a 35mm full-frame back-illuminated CMOS Exmor R™ sensor, with approximately 12.1 effective megapixels, that delivers high sensitivity, low noise and gorgeous bokeh. With up to 8 times[iii] more processing power than previous types, the BIONZ XR™ image processing engine markedly boosts high-sensitivity performance, gradation rendering, colour reproduction, low-noise performance, and more. The high volume of data generated by the image sensor can be processed in real time, even when shooting 4K (QFHD: 3840 x 2160) footage at 120p[iv]. The BIONZ XR processor also contributes significantly to improved AF speed and precision.

3.    Revolutionary video recording unleashing full-frame clarity, unmatched quality and colour depth

High-quality 4K (QFHD) video can be recorded with full-frame readout at 10-bit 4:2:2, without the need for pixel binning. This makes the expressive advantages of the full-frame format available for video recording whilst delivering high-resolution 4K footage without moiré or jaggies.

4.    Expanded range of ISO and latitude to capture natural-looking images in a variety of lightning situations without disrupting the quality

Users can shoot 4K 60p and can upgrade up to 4K 120p through the Creators’ Cloud with extraordinarily smooth 5x (max.) slow-motion imagery[v]. When directly replaying video in slow or quick motion in the S&Q mode[vi] while using the XAVC S-I format at 60p, a maximum bit rate of 600 Mbps (4:2:2 10-bit, H.264, All-I)[vii] delivers outstanding image quality. When upgraded, and using the XAVC S format, up to 10x slow motion with Full HD resolution can be used at 240 fps[viii] providing fresh perspectives on dynamic sports and other types of action. A 15+ stop latitude[ix] makes it possible to capture natural looking images in a wide variety of lighting situations without losing highlight or shadow detail. The vlog camera also has Flexible ISO, which is set to AUTO or manually set between 640 and 102400.The standard ISO range extends from 80 to 102400 for both stills and movies. The expanded range for stills is 40 to 409600, and the expanded range for movies is 80 to 409600. It also has picture profile with assignable LUTs so users can create specific looks when shooting in modes other than one of the present Log modes.

5.    Cinematic vlog setting to enhance the mood and look of the vlog, ensuring a healthy and natural look

The ZV-E1 can create standout content with Cinematic Vlog Setting[x] - an intuitive way to create scenes that look like feature movies. By choosing an appropriate Look and Mood[xi], anyone can create cinematic vlog footage that ideally matches the scene and creative intent. Cinematic Vlog Setting include ‘Looks’[xii] that delivers natural mid-tones, plus soft colours and smooth highlights that are essential to cinematic look and enhance skin tones, ‘Moods’[xiii] that emphasise specific colours, and AF transition speed[xiv] that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced by a 24 fps[xv] frame rate and the widescreen Cinemascope aspect ratio (2.35:1)[xvi] with black bands above and below the image. For a truly cinematic look, the ZV-E1 features S-Cinetone. Based on Sony’s Cinema Line technology, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin colour to deliver cinematic quality. A selection of new Creative Looks makes it easy to create interesting looks for stills and video right in the camera. 10 Creative Looks are provided as presets that can be used as they are or customised. What’s more, newly added My Image Style[xvii] makes it possible to shoot in the Intelligent Auto or Scene Selection mode, icons on the touch-sensitive monitor make it easy to directly adjust background bokeh, brightness, and colour tone, as well as select a Creative Look.

6.    Innovative AI processing unit and outstanding tracking and recognition features

Real-time Recognition AF incorporates an innovative AI processing unit that uses subject form data to accurately recognise movement - human pose estimation technology uses learned human forms and postures to recognise not just eyes, but body and head position with high precision, making it possible to lock onto and track a subject facing away from the camera. The AI processing unit can even differentiate between multiple subjects having different postures and recognition of individual faces has also been improved so that tracking reliability is achieved in challenging situations such as when a subject’s face is tilted, in shadow, or backlit. In addition to Human and Animal[xviii], the AI processing unit now makes it possible to recognise Bird[xix], Insect, Car/Train and Airplane[xx] subjects, providing even greater flexibility and reliability when shooting both stills and video.

The ZV-E1 features AI-based Real-time Tracking4 that can be activated by specifying the subject and half-pressing the shutter button. The camera will then automatically track the subject, leaving the user free to concentrate on framing and composition. The new camera has a fast Hybrid AF for fast acquisition and tenacious tracking as well detailed AF settings for the ultimate precision and control. A compact, precision stabilisation unit and gyro sensors with optimised algorithms achieve up to 5.0-step[xxi] stabilisation that helps to deliver the full image quality potential of the ZV-E1. Camera shake is detected and effectively corrected in 5 axes[xxii] and the in-body image stabilisation of the vlog camera can provide effective stabilisation with a wide range of lenses, including E-mount lenses that do not include stabilisation of their own.

Dynamic active Mode stabilisation[xxiii] is approximately 30% more effective than the Active Mode[xxiv] provided in previous models. This makes it easier than ever to shoot smooth, stable vlog footage whilst moving around for bold, dynamic expression.

Another amazing feature of the ZV-E1 is the AI-based Auto Framing for video[xxv] ideal for recording interviews, music performances, cooking, and much more. Using AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting video. Even without moving the camera the framing is continually adjusted to follow the subject smoothly, which will be also helpful for one man shooting operation. The subject to be tracked can be easily selected via the camera’s touch-sensitive monitor or the Creator’s App on a smartphone.

7.    Stable vlogging experience with multiple attributes including breathing compensation and framing stabiliser which help in smooth vlogging experience while carrying out movements

Breathing Compensation[xxvi] suppresses image shifts whilst focusing to maintain a consistent angle of view and achieve smooth, dramatic focusing effects. The camera also features Multiple Face Recognition[xxvii] which automatically adjusts bokeh and focus on multiple recognised faces when shooting group selfies or group portraits – preventing problems like only the faces in the front being in focus whilst those further back are out of focus.

The ZV-E1 also boasts a Framing Stabiliser32 that automatically keeps the subject’s position in the frame constant. Advanced AI-based subject recognition technology works with the camera’s Dynamic active Mode image stabilisation to keep the subject smoothly and stably in the frame as you like freely during handheld shooting – This makes it possible to create smooth video expressions, such as when taking follow-up shots or shooting around the subject.

With the ZV-E1 skin tones are independently optimised for stills and video, so skin is natural and beautifully rendered whether shooting selfies or vlogging. The camera also features a Bokeh Switch for one-touch background bokeh enhancement[xxviii] and a soft skin effect when shooting video[xxix].

8.    Perfect for shooting Product Review vlogs because of its smooth switching focus feature

Of course, the ZV-E1 also includes the Product Showcase Setting[xxx] for product review videos so users can smoothly switch focus from the presenter’s face to a product held in front of the lens and back again.

Creative features including zoom control and Control Time which amplifies the efficiency of the camera

Users can expect creative zoom control[xxxi] with the ZV-E1. The zoom lever located on the top of the grip not only controls compatible powered zoom lenses, but also allows Clear Image Zoom to be used with unpowered zoom and prime lenses with less image degradation. This can significantly reduce the number of lenses required for many projects. Real-time Recognition AF, Real-time Tracking, and focus area settings remain active while zooming digitally or with Clear Image Zoom, ensuring that the full precision and speed of the camera’s phase-detection AF system is achieved, even during digital zoom operations.

In-camera Time-lapse creation is a great feature for users who want to record Time-lapse sequences like the movements of clouds, people, cities and other slowly changing subjects in uniquely expressive ways. The exposure interval[xxxii] can be set from 1 second to 60 seconds, making it easy to compress slow action into enjoyable time-lapse sequences.

9.    Advance audio features with high performance microphone and multi-interface shoe with different video recording modes

The ZV-E1 features a high-performance 3 capsule microphone with variable directivity that can pick up clear audio in outdoor situations where wind and environmental noise can be a problem and is supplied with a windscreen that can significantly reduce wind noise when shooting in windy outdoor conditions. Auto[xxxiii], Front[xxxiv], All Directions[xxxv], and Rear[xxxvi] directivity settings are available to match a variety of environments, and automatically switches to a direction in line with face recognition, so users can easily make optimal recordings.

The camera also includes a Multi Interface (MI) shoe with digital audio interface and mic and headphone jacks offer expanded audio capabilities. The ZV-E1 supports advanced video recording modes – fast readout and high-volume data processing capabilities of the full-frame image sensor enable full-frame 4K readout without pixel binning, plus a range of recording formats that deliver notably improved image quality and more flexible, efficient editing in post-production.

The ZV-E1 can record 10-bit 4:2:2 video internally when using Long GOP or All Intra compression, supports internal intra-frame (All-I)[xxxvii] recording and XAVC HS[xxxviii] format recording using the MPEG-H HEVC/H.265 codec provides approximately doubled efficiency.

Efficient features which are helpful in the editing process guaranteeing quality and a more flexible post- production

The ZV-E1 records image stabilisation and camera rotation metadata that can be useful when editing in the free Catalyst Browse desktop application, paid Catalyst Prepare desktop application or plugin as users can quickly and precisely stabilise footage during editing. Lens breathing compensation can be applied during editing.

Easy to use features including vari-angle touch LCD screen for easy monitoring and great mobility

The ZV-E1 has been designed for ease of use, with a side-opening vari-angle LCD Screen for easy monitoring and touch function whilst recording and control layout and grip optimised for vlogging. The new vlog camera features uninterrupted power for extended recording with Sony’s high-capacity Z battery and USB PD (Power Delivery) that supports fast charging[xxxix]. For even better power performance the image processing engine, image sensor, and related circuitry have been designed to optimise power economy in all shooting conditions.

The ZV-E1 is the world’s most compact, lightweight vlog camera with a full-frame CMOS sensor and lens interchangeability[xl]. Its extraordinary mobility gives vloggers new capabilities for creative expression. It features a dust and moisture resistant design[xli]. ZV-E1 can even be operated with one hand if using a Shooting Grip with Wireless Remote Commander (GP-VPT2BT)[xlii].

Super stable smartphone connectivity and the all-new Creator’s Cloud feature ensuring a smooth connecting and content sharing experience

Creators can connect and share content easily with Sony’s newly announced Creators’ Cloud[xliii] a suite of applications designed to extend the camera and shooting into the cloud, through instant video and stills upload, enable quick editing and collaborative work with peers, from multiple devices. The Creators’ App can be used to control the ZV-E1 from the smartphone, and transfer stills and videos shot on the camera to the smartphone. Camera battery and media status can be monitored from the smartphone, and date and camera names can be edited as needed. The Creators’ App also provides a convenient way to update camera software.

Top- Quality live content with high-quality live streaming featuresStream top-quality live content as when connected to a personal computer or smartphone[xliv] via USB the ZV-E1 can function as a 4K (2160p) webcam and take online meetings, live events, and even simple conversations with family and friends to new creative heights.

Designed with sustainability in mind ensuring Sony’s commitment to a stable future

In addition to Sony’s commitment to a sustainable future with global initiatives like Road to Zero and the 2030 renewable energy goal, the ZV-E1 has been specifically developed with sustainability in mind. The camera has a windscreen using fibres[xlv] made from recycled PET bottles[xlvi] to reduce Sony’s environmental impact, without compromising functionality.

Lastly, the outer packaging of the ZV-E1 is environmentally conscious and recyclable with no plastic and employs Sony’s ‘Original Blend Material’ – bamboo, sugar cane and recycled paper. Also, plant-based non-woven fabrics are used for the product bags[xlvii] to minimise Sony’s environmental footprint. Also, ZV-E1 includes new accessibility features that facilitate operation in a number of ways, including screen reader functionality for the visually impaired[xlviii]. Accessibility features allow anyone to enjoy shooting and playback using the ZV-E1.

Pricing and Availability

The ZV-E1 vlog camera will be available across all Sony Center, Alpha Flagship stores, Sony authorized dealers, ecommerce websites (Amazon and Flipkart) and major electronic stores across India from 3rd August 2023 onwards.

Gullak Money Introduces "Snap Save": India's First 1-Click Savings Feature Powered By UPI AutoPay

* Snap Save feature will accelerate secured savings journey for users in just one click via UPI AutoPay

Gullak Money has introduced "Snap Save," an innovative 1-click savings feature that reimagines the way Indians save money. Powered by UPI AutoPay, this ground-breaking feature propels users towards their financial goals with unparalleled speed and convenience.

The "Snap Save" feature allows Gullak Money users to effortlessly access 1-click savings directly from the app's home screen. By simply tapping on the desired amount, they wish to save, users can securely and automatically invest those funds into 24K gold. This first-of-its-kind feature is currently being offered exclusively to select users and will soon be made available to all Gullak Money app users across the country.

"We are thrilled to introduce 'Snap Save,' a game-changing feature that simplifies the savings process for our users. By leveraging the power of UPI AutoPay, we are enabling Indians to accelerate their financial goals with just one click. This innovation reflects our commitment to delivering unmatched speed, convenience, and security in the world of digital savings. We are committed to constantly innovate and leverage cutting-edge technology to deliver the most seamless savings experience for the billion Indians", said Manthan Shah, Co-founder of Gullak Money.

Commenting on the launch, Nalin Bansal, Chief of Corporate and Fintech Relationships and Key Initiatives at NPCI, said, "We are delighted to contribute to Gullak Money’s transformative journey, reshaping saving and investing habits among tech-savvy users while providing them with convenient, secure, and efficient payment solution. UPI AutoPay aims to simplify recurring payments in India. Users of Gullak Money App will now be able to use Snap-Save feature and invest in digital gold within seconds.”

About Gullak Money

Gullak has set out to create wealth for the next 100 Mn Indians. It helps users create wealth by automating savings using UPI AutoPay 2.0 & auto-investing that into digital gold using Augmont - one of India’s largest gold refineries. It currently has a Monthly GMV of $1.6Mn & has gained popularity with its latest offering - Gullak Gold+ - an investment option through which you can earn an assured extra 5% gold every year on top of annual gold returns of ~11%. This makes Gullak Gold+ a lucrative investment choice that beats returns of 90% of Mutual Funds as well.

For more information, visit: https://gullak.money/goldplus/

About NPCI

National Payments Corporation of India (NPCI) was incorporated in 2008 as an umbrella organization for operating retail payments and settlement systems in India. NPCI has created a robust payment and settlement infrastructure in the country. It has changed the way payments are made in India through a bouquet of retail payment products such as RuPay card, Immediate Payment Service (IMPS), Unified Payments Interface (UPI), Bharat Interface for Money (BHIM), BHIM Aadhaar, National Electronic Toll Collection (NETC FasTag) and Bharat BillPay.

NPCI is focused on bringing innovations in the retail payment systems through the use of technology and is relentlessly working to transform India into a digital economy. It is facilitating secure payment solutions with nationwide accessibility at minimal cost in furtherance of India’s aspiration to be a fully digital society.

For more information, visit: https://www.npci.org.in/

TVS ILP Strengthens Its Partnership With NIIF IFL To Accelerate The Development Of Sustainable Infrastructure

* The warehousing giant received nearly USD 100 million from NIIF Infrastructure Finance Limited (NIIF IFL)

TVS Industrial & Logistics Parks Pvt. Ltd (TVS ILP), a leading logistics infrastructure and warehousing company and part of the esteemed TVS Mobility Group, has strengthened its partnership with NIIF Infrastructure Finance Limited (NIIF IFL), bringing the total amount of facilities obtained to nearly USD 100 million.  

Both institutions are well-known for their ESG (environmental, social, and governance) focus and their commitment to sustainable development. The continued partnership exemplifies the shared determination to drive sustainable infrastructure development, thereby fostering long-term economic growth in the warehouse and industrial park sector. Capitalizing on this partnership, TVS ILP aims to accelerate its growth trajectory, with plans to double its portfolio to 20 million sq ft in the coming years with an investment of approximately USD 400 million.

Mr. Nitin Aggarwal, President, TVS ILP, “This investment solidifies TVS ILP's position as a leading player in the warehousing and industrial park segment. Our goal is to become the most trusted industry leader in providing integrated infrastructure solutions that meet the highest standards of quality, functionality, and environmental responsibility. The additional funds empower us to enhance our sustainability efforts, and we will look forward to continuing association with NIIF IFL.”

Mr. Shiva Rajaraman, CEO, NIIF IFL, “We are pleased to have collaborated with TVS ILP, an organization that shares our vision of promoting quality infrastructure throughout India with a strong emphasis on environmentally conscious practices. This collaboration will be a first step towards helping India's green infrastructure journey."

The collaboration between TVS ILP and NIIF IFL will accelerate the deployment of innovative and financially viable solutions that address India's infrastructure needs while minimizing environmental impact. It exemplifies TVS ILP's dedication to green warehousing and its role in driving industry innovation and progress.

TVS ILP's unwavering focus on sustainability and its dedication to delivering integrated infrastructure solutions position the company at the forefront of innovation and progress in the warehousing industry.

About TVS ILP:

Incorporated in 2005, TVS ILP is the first corporate in the Warehousing & Logistics space in the country following the best warehousing process in India. The company provides comprehensive warehousing solutions that are tailored to meet the unique needs of our clients. Our advanced team of experts, who have decades of experience in the warehousing and supply chain industry, is committed to delivering the highest quality of service. We specialize in a variety of warehouse services, including procurement, distribution, and storage facilities. The team is dedicated to providing customers with efficient and cost-effective solutions that are designed to maximize the efficiency of their warehouse operations.

For more information, visit https://tvsilp.in/.

About NIIF IFL:

NIIF IFL is an Infrastructure Debt Fund-Non-Banking Financial Company (IDF-NBFC) set up in March 2014. It provides long-term assistance to environmentally sound operating infrastructure projects in India which have completed at least one year of satisfactory commercial operations & has a loan book of ~USD 2.5 Bn. NIIF IFL’s issuances are rated AAA by ICRA and CARE and the Company has a unique track record of maintaining 0% NPA since inception.

For more information, visit https://www.niififl.in/   

Glenmark Pharma And OMRON Healthcare India Team Up To Combat Hypertension Ignorance Among Young Adults In India

·         The collaboration to create awareness on the right age (18 years) to monitor blood pressure at home

·         Aims to reach out to around 92,000 Healthcare Professionals (HCPs) and around Ten crore Indians in one year

Glenmark Pharmaceuticals Limited (Glenmark), a leading, integrated, research-led, global pharmaceutical company has joined hands with OMRON Healthcare India, the Indian arm of the Japanese global leader in home blood pressure monitoring and solutions for cardiovascular disease management, to raise awareness on measuring blood pressure at home from the age of 18.

The lack of specific guidelines on the right age to begin blood pressure screening has led to neglect in initiating checks, leaving many individuals vulnerable to hypertension and its complications. In response to this critical issue, Glenmark initiated discussions with 94 cardiologists across India, leading to a unanimous consensus that 18 is the ideal age to commence blood pressure screening. This expert consensus statement was published in the Journal of the Association of Physicians of India (JAPI) in 2020[i].

BP check-OMRON card

Glenmark and OMRON Healthcare India’s collaboration, named as “Take Charge @18” initiative, comprises of generating effective communication to enhance awareness around the cause via incorporating an inlay card into every OMRON Blood Pressure monitor sold in India. The message conveys the importance of initiating blood pressure screening at the right age which is 18 years. The objective is to encourage patients and care givers who come across this inlay card to sensitize at least four family members of or above the age of 18 to start monitoring their blood pressure and make it a part of their health regime. This message will also be seamlessly integrated into the OMRON Connect app, ensuring it reaches all its subscribers and also on OMRON social media and websites.

The impact of this awareness campaign will be extended further by reaching out to around 92,000 healthcare professionals (HCPs). This broader approach aims to further foster early screening of blood pressure and create a wider impact on hypertension awareness. With a staggering goal to raise awareness among ten crore Indians, this collaboration underscores Glenmark's dedication to combating hypertension through ‘Take Charge @18’ and fostering a healthier society and also OMRON’s commitment to realise its vision of “Going for Zero” focusing on preventive healthcare to reduce incidents of hypertension-led events to realise zero heart attacks and zero brain strokes.

Speaking about this collaboration, Alok Malik, Executive Vice President & Head of India Formulations, Glenmark Pharmaceuticals Ltd., said, "As leaders in hypertension therapy, we are dedicated to making a positive impact on public health. Our collaboration with OMRON Healthcare India is a testament to our commitment to raise awareness about hypertension and early blood pressure screening. There has been a concerning rise in the incidence of hypertension among young adults in India, with about 10-30%ii of young adults (<40 years of age) suffering from high blood pressure in the country[ii]. Together, we aim to empower individuals to proactively safeguard their health from a young age.”

Tetsuya Yamada, Managing Director, OMRON Healthcare India said, “Partnering with Glenmark Pharmaceuticals for the 'Take Charge @18' campaign aligns perfectly with our vision of ‘Going for Zero’ promoting home blood pressure monitoring as one of the key preventive healthcare practices to significantly reduce hypertension-led diseases such as stroke and heart failure. Our internal studies indicate that the penetration rate of blood pressure monitors usage amongst hypertensive patients in India remains low at around 2% only. By integrating the campaign's message into our products and services we aim to inspire millions to lead healthier lives.”

If regular Blood Pressure monitoring can start at early age, it can have a substantial long-term impact on overall health of individuals. A recent spike in cases of Heart Attack among young Indians is a worrisome trend. Awareness about comprehensive Hypertension management and data monitoring can be of great help in managing and preventing such cardiovascular events in near future.

According to a recent cross-sectional study conducted by the Indian Council of Medical Research (ICMR) in 2023, the prevalence of hypertension has witnessed a concerning rise, reaching 35.5%[iii] for people in the age group of 20+ compared to 29.8%[iv] in 2014. In urban areas, this prevalence is even higher, soaring to 40.7%. Shockingly, half of the Indian population remains unaware that they are affected by hypertension, and the younger demographic is less aware compared to the older population. India has established a goal of achieving 25% relative reduction in the prevalence of high blood pressure (BP) among individuals aged 18 years and older by 2025, as part of its efforts to tackle this issue effectively[v]. Achieving this goal requires a concerted effort to enhance awareness around hypertension, as it serves as a crucial facilitator for encouraging people to proactively manage this condition. Additionally, greater awareness will emphasize the significance of adopting effective management strategies.

About “Take Charge @18” initiative

The initiative urges every Indian young adult to adopt a way of living that includes being aware of hypertension and early blood pressure screening. Through this initiative, following are the milestones already achieved by Glenmark:

In-clinic education to around 92,000 HCPs to raise awareness about 18 being the right age for initiating blood pressure screening.

50 youth awareness programs to educate college students on the importance of early blood pressure screening and hypertension awareness.

Outreach to 200 million people through digital and media interventions including the website - bpincontrol.com, social media handles, and social media influencers on the bpincontrol.in Instagram handle.

600 hypertension awareness rallies across India during World Hypertension Month and World Heart Month.

About Glenmark Pharmaceuticals Ltd.

Glenmark Pharmaceuticals Ltd. (BSE: 532296 | NSE: GLENMARK) is an integrated, research?led, global pharmaceutical company, with a presence across Branded, Generics, and OTC segments; with a focus on therapeutic areas of respiratory, dermatology and oncology. The company has 10 world-class manufacturing facilities spread across 4 continents, and operations in over 80 countries. In Vivo/Scrip 100 positions Glenmark amongst the Top 100 Companies Ranked by R&D and Pharmaceutical Sales, 2021; while Generics Bulletin/In Vivo places it in the Top 50 Generics and Biosimilars Companies Ranked by Sales, 2021. The company has also been Great Place To Work® Certified™ in India.  Glenmark’s Green House Gas (GHG) emission reduction targets have been approved in 2023 by the Science Based Target initiative (SBTi), becoming the second Indian Pharmaceuticals company to achieve this approval. The organization has impacted over 2.9 million lives over the last decade through its CSR interventions. For more information, visit www.glenmarkpharma.com. You can follow us on LinkedIn (Glenmark Pharmaceuticals) and Instagram (glenmark_pharma).

About OMRON Healthcare

Committed to helping people live more active and fulfilling lives, OMRON Healthcare is a global leader in the field of clinically proven, innovative medical equipment for health monitoring and therapy. Throughout its history, OMRON Healthcare has been striving to improve lives and contribute to a better society by developing innovations that help people prevent, treat and manage their medical conditions, both at home and in clinical practice in over 130 countries.

The OMRON Healthcare Group, headquartered in Kyoto, Japan, provides World’s No.1 blood pressure monitors (Global Home Appliance Market Comprehensive Survey 2023 by Fuji Keizai Co., Ltd.(2019)). The company’s additional core product categories are respiratory care, pain management devices, and wellness products. It also develops and activates remote patient monitoring service in the field of cardiovascular condition management.

Established in 2010, OMRON Healthcare India is a key player in the home healthcare monitoring segment in the country providing medical-quality blood pressure monitors, respiratory therapy devices, body fat monitors, digital thermometers, pain management devices, etc.