Smaller Towns And Cities Are Driving Demand For Electronics & Consumer Durable Brands: Justdial Consumer Insights

-          Tier II cities stand out by clocking double the demand of Tier I cities

-          Apple is the most searched smartphone brand in Tier-II cities, and also in India

-          Demand for refrigerators in Tier-II towns and cities is almost 2X of that in Tier-I cities

With the onset of the festive season, demand for branded consumer durables and electronic items in Tier-II towns and cities soared and it is now 2X of that in Tier-I cities, with Apple emerging as the most searched electronic brand across the country, reports the latest Justdial Consumer Insights.

During last year’s festive season, the demand in Tier-II towns and cities, for branded consumer durables, was 1.5X of that in Tier-I cities. This season the demand in Tier-II towns and cities was primarily led by Chandigarh, Jaipur, Lucknow, Ludhiana, Agra, Surat, Varanasi, Vadodara, Patna, and Ranchi.

Demand for smartphones, ACs, refrigerators, washing machines, smart TVs, and microwaves in Tier-II cities outstripped that in Tier-I cities. At a pan-India level, demand for smart phones and ACs contributed to almost 75% of the demand with Apple dominating the searches on the back of a 10% YOY growth.

In Tier-I cities, Samsung, Apple, Xiaomi, OnePlus, Vivo, Daikin, Oppo, Voltas, LG, IFB, and Hitachi were the consumer brands that were in high demand. Among Tier-II cities, the most searched consumer brands were Apple, Samsung, Xiaomi, Voltas, Daikin, LG, OnePlus, Oppo, Hitachi, and Vivo.

Commenting on the consumer trends, Prasun Kumar, CMO, Justdial, said “It is interesting to see that online demand for branded goods in Tier-II cities have surpassed Tier-I cities. The growth is driven by increasing internet penetration, rapid acceptance of online platforms and normalisation of consumption behaviour post pandemic. There seems to be a growth in disposable income as well given that expensive brands are most searched when it comes to smartphone brands in Tier-II towns and cities. After the challenges of last two years, this festive season we expect this rising demand to translate into a bumper sale bringing the much-needed cheer for India’s retail industry.”

Among smartphones, Apple was also the most searched smartphone in India, dominating 30% of the searches with YOY demand growing by 10%. The demand for Apple phones remained stable in Tier-I cities but saw a rise in Tier-II towns and cities. Samsung was the second most searched smartphone brand pan-India followed by Xiaomi, which saw a 57% YOY jump in demand. The demand for smartphones in Tier-II cities was dominated by the cities of Chandigarh, Jaipur, Lucknow, Surat, and Indore, and among Tier-I cities, Delhi, Mumbai, and Pune were the top-3 cities with the maximum demand.

Searches for ACs saw a 15% YOY growth during this festive season and the demand for same in Tier-II towns and cities was 2.5X of that in Tier-I cities. Voltas, Daikin, and Hitachi were the top-3 most searched brands in the country. In terms of popularity, Voltas remained the runaway leader as it dominated 41% of the total searches for ACs. Chandigarh led the demand race among Tier-II cities for ACs followed by Jaipur, Jalandhar, Amritsar, and Agra. Among Tier-I cities, Delhi topped by contributing almost 50% to the demand, followed by Mumbai, and Chennai.

Among refrigerators, LG was the most searched brand with 50% of the searches across India, followed by Samsung, and Haier. The demand in Tier-II towns and cities for refrigerators was 1.8X of that in Tier-I cities, with maximum searches from Chandigarh, Jaipur, Lucknow, Indore, and Kanpur. Among Tier-I cities, Delhi saw a 1.5X jump in YOY demand and topped the list, with Mumbai and Hyderabad in the second and the third place respectively.

For washing machines, Chandigarh, Coimbatore, Ernakulam, Jaipur, and Lucknow led the surge in demand among Tier-II cities. Searches in Tier-II cities was also 2X of that in Tier-I cities, where Mumbai, Delhi, and Hyderabad saw most of the demand. Among the brands, Whirlpool was the most preferred brand followed by IFB and Samsung in the second and the third place, respectively.

Demand for smart TVs in Tier-II cities was 2.6X of that in Tier-I cities, with Sony being the brand in the demand, followed by LG and Samsung. Most of the demand in Tier-II cities was generated from Chandigarh, Jaipur, Ludhiana, Patna, and Lucknow while Delhi, Mumbai, and Chennai saw maximum demand among Tier-I cities.

Searches for microwaves in Tier-II cities remained 50% higher than those in Tier-I cities, with Samsung, LG, and Haier being the top-3 brands in demand. Vijayawada, Visakhapatnam, Coimbatore, Chandigarh, and Thiruvananthapuram were the top-5 Tier-II cities that saw maximum demand for microwaves while Delhi, Mumbai, and Chennai were the top-3 in Tier-I.

SUTUS 2022: The First Space Hotel Planned For 2027 And The Creation of Cities In Space Are Among The Projects At The Event

* Luxury tourism, which focuses on the cosmos and water, is worth more than 130 billion euros a year in Europe.

* From 28-30 September, SUTUS will bring together top national and international leaders at Les Roches Marbella: Sam Scimeni (NASA), Bernard Foing (ESA), Hiroko Asakura (JAXA), Tony Gannon (Space Florida), Simon Jenner (Axiom Space), Roman Chiporukha (Space VIP).

* The first hotel with accommodation for tourists in space, a futuristic superyacht whose main objective is to combat climate change, the creation of cities in space and the International Ocean Station, which aims to be operational by 2026, will be among the projects presented at the only space and underwater tourism event in the world.

* Brand Spain. The creation of the Spanish Space Agency (AEE) was the main feature of the Spanish presence at the third edition of this pioneering international summit, where Álvaro Giménez Cañete will be in charge of presenting his plans.

The world space and underwater tourism Summit reiterates its success with the celebration of the third edition of this pioneering event bringing together prestigious institutions and international stakeholders in space and underwater qualifications on 28, 29 and 30 September at Les Roches Marbella.

Last year saw the beginning of a revolution in the history of the cosmos. Jeff Bezos, founder of Amazon, flew his rocket to an altitude of 106 kilometers for ten minutes, ushering in the era of commercial space travel. The search for original and personalized experiences is propelling the future of luxury tourism towards new destinations that cross known borders, reaffirming the entrenchment of premium tourism across the world.

Luxury tourism in Europe is in fact worth between 130,000 and 170,000 million euros a year, 22% of the sector's total income, according to consultancy firm Bain & Company.

Taking place in a hybrid format, with the first day in person and two other virtual days, SUTUS ("Space & Underwater Tourism Universal Summit") has positioned itself as the benchmark forum for the world's main space agencies, last year attracting the American NASA, the European Space Agency (ESA) and the Japanese JAXA. They will be joined this year by the International Space University (ISU), the Space Tourism Society (STS) and the Swiss Space Tourism Agency (Swiss Space Tourism).

As far as the business sector is concerned, more than 30 companies will be present to present the progress of their projects. All of these enjoy international recognition and nurture ambitious plans, some of them even already put into practice.

Orbital Assembly, the first hotel with accommodation for tourists in space, Space VIP, is dedicated to “space literacy” and inspiring the next generation of private astronauts, Axiom Space, which aims to create cities in space, and the Space Tourism Society, focused on “commercializing” the growing range of space experiences (real spaceflight, movies, games and even virtual worlds), are just a few examples.

A number of women such as Nancy Vermeulen, private astronaut trainer at the Space Training Academy, and retired astronaut commander Susan Kilrain, who will talk about her experience beyond planet Earth, will also be present.

Meanwhile, the still unexplored marine world will be evoked by international speakers such as Fabien Cousteau and his International Ocean Station, which is slated to be operational by 2026; Aaron Olivera, founder and CEO of Earth 300, a global environmental and scientific project created in a futuristic superyacht whose main objective is to combat climate change; and Scott Waters, president of Pisces VI Submarine, who will talk about diving tourism in the Canary Islands.

Brand Spain

The creation of the Spanish Space Agency (AEE) is the main theme of the Spanish presence at the third edition of this pioneering international summit. Álvaro Giménez Cañete, Special Delegate for the Spanish Space Agency, will be responsible for presenting the action plan for the creation of this new organization, whose headquarters a dozen cities – including Seville, Tres Cantos (Madrid), Teruel, León, Puertollano (Ciudad Real) – as well as the Canary Islands are vying to host.

In addition, this annual event will welcome renowned speakers such as underwater archaeologist Carlota Pérez Reverte, aspiring ESA astronauts Carmen García-Roger and Jorge Pla-García as well as Spanish companies internationally renowned in the space race. The latter will include Green Moon Project, an undertaking committed to space agriculture as an asset for all humanity; and Zero 2 Infinity, a company that develops high-altitude balloons to provide access to the area around space and the low-Earth orbit using a capsule and launcher transported by balloons.

Organized by Les Roches Marbella, a leading hotel training school in our country and one of the most important in the world, together with Medina Media Events, the event will host a demonstration area on the Marbella campus where representatives of each company participating will be able to present their tourism-related projects, thus opening up the experience to all those visiting the school's facilities.

Carlos Díez de la Lastra, CEO of Les Roches, says: "We are delighted that we have managed to bring the best agencies and representatives of the most exciting projects in the world to this congress, the most important in the world in the discussion of tourism in the two borders we have over our heads and under our feet".

Virtual attendees and registered companies will be able to follow all sessions via streaming and schedule video meetings with other participants and speakers, as well as visit exclusive online demos. All details, along with the official agenda and registration for the three days are now available through the Medina Media Events platform.

For further information: www.sutusummit.com

L&T Technology Services, ISG And CNBC TV18 Launch First-Ever Digital Engineering Awards

Awards recognize outstanding leaders and innovative approaches in the field

Nominations open through Oct. 15, 2022

Edison (New Jersey), USA/ Bengaluru, India September 22, 2022: L&T Technology Services Limited (BSE: 540115, NSE: LTTS), a global leading pure-play engineering services company, today announced the launch of the first-ever Digital Engineering Awards, in association with Information Services Group (ISG), a leading global technology research and advisory firm, and business news channel CNBC TV18 in India.

The Digital Engineering Awards recognize outstanding leaders who challenge the status quo with innovative approaches that maximize performance and value across the entire lifecycle of an asset, and lead to a more sustainable future.

Enterprises and their service providers are invited to submit nominations through October 15, with winners announced during a gala awards celebration to be held in December in the U.S. Enterprise award winners, selected by a global panel of industry experts, will be named in nine categories – five team awards and four individual awards:

Amit Chadha, Chief Executive Officer and Managing Director, L&T Technology Services Limited, said, “The need of the hour is dominated by demand for continuous evolution, driven by disruptive innovations. Given the rapid transformational disruptions across the industry, Digital Engineering has become more prominent than ever. Through the pioneering Digital Engineering Awards, our endeavor is to provide a platform that brings together global leaders, thus leading to new industry benchmarks and innovations.”

Michael P. Connors, Chairman and Chief Executive Officer, ISG, said, “Digital Engineering is now a top priority for companies looking to compete in an increasingly digitized, intelligent and networked global marketplace. Through an interconnected ecosystem of platforms, devices and data, this discipline enables companies to create new business models, deliver superior customer experiences and achieve operational efficiencies on a scale never before imagined. We are delighted to partner with LTTS and CNBC to recognize outstanding achievements in this space.”

Shivakumar S, Chief Operating Officer, Branded Content Business at Network 18, said, “The ER&D industry is a true sunrise sector, responsible for digital transformations on a global scale. Digital Engineering is leading to shorter product lifecycles, smarter products and solutions, paperless factories, and a host of other notable innovations. The Digital Engineering Awards will play an important role in celebrating and showcasing such new-age technology success stories. We believe we are the ideal media partner for the awards, given the strength of our brands CNBC-TV18 and Moneycontrol, which have been informing audiences in business, technology and retail for more than two decades now in India.”

About the Digital Engineering Awards

The Digital Engineering Awards bring together industry leaders to recognize outstanding achievements in the R&D domain, and to help global organizations give shape to their transformative ideas. The Awards have been launched by L&T Technology Services in association with ISG, with CNBC TV18 as a media partner. For more about the Awards, visit this website or contact us at info@digitalengineeringawards.com.

About L&T Technology Services Ltd

L&T Technology Services Limited is a listed subsidiary of Larsen & Toubro Limited focused on Engineering and R&D (ER&D) services. We offer consultancy, design, development and testing services across the product and process development life cycle. Our customer base includes 69 Fortune 500 companies and 57 of the world’s top ER&D companies, across industrial products, medical devices, transportation, telecom & hi-tech, and the process industries. Headquartered in India, we have over 21,400 employees spread across 19 global design centers, 28 global sales offices and 89 innovation labs as of June 30, 2022. For more information,  visit https://www.ltts.com/

“Doctors Froze Newborn Baby To Save Life” At Motherhood Hospitals, Bengaluru

* Team of Neonatologists uses novel medical technology to save the life of a newborn, to calm down its racing heart~

* Newborn travels 200 km on ‘Motherhood NICU on Wheels’ to receive treatment in Bangalore

* Medical feat achieved using “Total body Cooling” to bring down body temperature from 37o Celsius to 33.5o Celsius

In a miraculous case, a specialized team of Neonatologists from Motherhood Hospitals, Bengaluru carried out a novel technique – “Total Body Cooling” procedure to save the life of a newborn baby (2-day old), who suffered a serious disturbance in the heart rhythm called neonatal supra ventricular tachycardia, that makes the heartbeat abnormally fast (250-280 per minute).

Neonatal SVT (supraventricular tachycardia)-

It is a condition where the heart beats abnormally fast

The heart rate may be as high as 250 per minute (normal is between 120 – 160 per minute)

If left untreated could lead to heart failure

The NICU team at Motherhood Hospitals, Bengaluru received an emergency call from Dr. Srinivas from Hrudaya Hospital in Anantapur where a newborn baby girl was diagnosed with Supraventricular Tachycardia (SVT) and was admitted in a critical state. SVT is a medical condition where the heart beats faster than normal (120-160 per minute). In this case, the baby’s heartbeat was almost double as compared to what is considered normal. 

The NICU team at Motherhood Hospitals almost immediately left to retrieve the baby using “NICU on Wheels”, which is an all-encompassing high-end transport vehicle with all the state-of the art NICU facilities used to transport newborn or critically ill babies.

Since the distance between Anantapur and Bengaluru is more than 200 kilometers, the teams from both the hospitals decided to meet in Chikkaballapur, which is mid-way, as the baby required immediate medical attention. Upon reaching Chikkaballapur, the baby was immediately shifted to Motherhood NICU on wheels and was administered 3 doses of adenosine to slow her heart rate down. Adenosine works by stopping the heart for a second or so and then restarting there by bringing the heart rate to normal. However, even after receiving 3 doses of adenosine, the heart rate did not slow down. The baby was transferred to Motherhood NICU and was given 3 more medicines as continuous infusion to reduce the heart rate. Meanwhile, investigations including cardiac Echo, ECG, and blood tests were done to rule out other causes and ensure normal structure of the heart. Then the team went ahead to deliver shock to cardiovert the rhythm but in vain.

Seeing no signs of improvement, the medical team lead by Dr. Prathap Chandra, Neonatologist & Pediatrician from Motherhood Hospitals decided to use the Total Body Cooling technique to lower the baby’s body temperature from 37o Celsius to 33.5o Celsius. This technique is commonly used in babies who do not cry after birth and whose brain does not receive sufficient oxygen. However, for a patient diagnosed with SVT, this was one of the first times, this technique was used. Cooling helped in significantly lowering the heart rate and bringing back the normal rhythm in the baby, thus saving her life.

The baby has now completely recovered from this condition and is hale and hearty, visiting for regular checkups. The recovery of the baby can be completely owed to timely detection and treatment of the baby at the hands of specialized medical experts.

Commenting on the efforts of the doctors, Mr Vijayarathna Venkatraman, CEO at Motherhood Hospitals said “The entire team at Motherhood is committed towards providing timely medical access to patients irrespective of any geographical barriers, even if it entails going out of our way to provide the necessary service. Our patient’s health is our topmost priority, and we are proud of the fact that our team of expert clinicians and support staff were able to save the life of this child with their expertise. We offer high intensity neonatal care, 24/7 and ensure tiny new-borns born with complications are restored to health. Our department of neonatology provides state of the art treatment to newborns who need constant monitoring and care”.

Speaking about the NICU program, Dr Pallav Gupta, Head of Medical operations, Motherhood Hospitals, Bangalore said, “The Neonatology program in Motherhood is the largest in the region. We have successfully treated more than 14,000 new-born / prematurely born babies. 40% of these babies are retrieved from remote areas of Karnataka (like Koppal, Hubbali, Chikkamangaluru, Anantpur, Chitradurga, Bellary, Hassan, Kadapa and Gadag to name a few) through our Neonatal Transport – ‘NICU on Wheels’. Our integrated Neonatology Team gives the best care to babies who require NICU support.”

Dr. Prathap Chandra added, “It was one of the most challenging cases and our only priority was to save the baby’s life. Since SVT is a condition which disrupts blood flow, to vital organs, cooling helped to reduce the basal metabolic rate, thereby reducing her heart rate. The baby is now almost 4 months old & has been regularly visiting for check-ups and has recovered well.”

Expressing his joy, the baby’s grandfather Mr. Marriswamy Naik said “My family and I are eternally grateful to the entire team at Motherhood Hospitals for treating my granddaughter and giving her a new lease of life.  We had lost hope completely and were devastated to see her in that condition. Upon bringing her to Bengaluru, the doctors went out of their way to save the baby.”

About Motherhood Hospitals:

Motherhood Women & Children’s Hospital network is India’s leading single-specialty chain with 18 hospitals across 8 cities. The network has more than 1000 specialist doctors associated with it who provide clinical services in Gynaecology, Obstetrics, IVF, Neonatology, and Paediatrics. More than 25000 healthy babies have been born in the Motherhood network and 5000 babies have graduated hail & hearty from the 150 specialized Neonatal Intensive Care beds (NICU) of the network. Each hospital has a state of art Operating rooms to provide Minimally Invasive Laparoscopic Gynaecology surgeries. All the hospitals of the network follow NABH quality and safety accreditation standards. In addition, every hospital is supported by a full spectrum of Radiology services for women & children. More than 10000 women and children visit our OPD services each month. Our Neonatal Intensive Care Unit stands as India’s best and known as a referral centre for handling most complex preterm births. 24x7 Emergency services are provided at each hospital. Motherhood is the proud recipient of “FICCI Healthcare Excellence Award for Best Patient Safety Care 2019”.

Mindtree Launches An Integrated Cloud-Based Solution To Accelerate Digital Transformation In The Construction Industry

Mindtree, a global technology services and digital transformation company, today announced the launch of Construction 360, a comprehensive, integrated cloud-based Salesforce solution designed to enable construction companies to streamline processes and increase productivity.

Launched at Dreamforce 2022, Construction 360 combines Mindtree’s extensive domain expertise, cloud capabilities, and NxT product suite with Salesforce’s advanced Sales Cloud, Service Cloud, and other technologies. It provides the needed digital infrastructure for construction companies to gain real-time end-to-end visibility across the construction value chain and adopt next-generation technologies, boosting efficiencies, streamlining costs, and accelerating time-to-market.

The solution enables construction companies to maximize performance and predictability across project lifecycle through superior management of bids, clients, suppliers, and projects, enhanced resource mobilization, and improved asset operations, thus making their operations and projects more sustainable. By using sophisticated Internet of Things, building information modeling, augmented reality/virtual reality, artificial intelligence and machine learning technologies, the solution aids data-driven decision-making, automation of key tasks, and better forecasting.

With Construction 360, construction companies can improve bid cycle time from tender to execution, win ratio through past tender analytics and efficient quoting, and workforce and inventory utilization through better planning. They can also reduce supplier risks and onboarding time with greater milestone visibility, while better anticipating service needs for safety and inspection tracking.   

“It is imperative for the construction industry to catch up on digital transformation and make a concerted effort to grow in value by augmenting production rates,” said Antonio Sciuto, SVP Global Business Development Officer of Salesforce. “Construction 360 is designed to help construction firms rise above disparate, obsolete, and siloed assets and practices by availing of a single system of record, engagement, and action to address the cost and time repercussions of inefficient project management and governance.”

"We are excited to leverage Mindtree industry expertise and Salesforce technology to help construction companies worldwide increase their productivity and address the labor skill shortage," said Tyler Prince, EVP and Worldwide Alliances Leader at Salesforce.

“Construction is one of the industry sectors where digital technologies have the most potential to drive innovation and productivity,” said Venu Lambu, Executive Director and President, Global Markets, Mindtree. “Construction 360 fulfils the need for a unified and comprehensive digital platform that can enable construction companies to make a material difference to their competitiveness by first identifying operational changes that have the potential to improve their engineering and field productivity, and then defining and executing on the most effective digital roadmaps to realize those changes across the value chain.”

Salesforce, Dreamforce, Sales Cloud, Service Cloud and others are trademarks of salesforce.com, inc.

About Mindtree

Mindtree [NSE: MINDTREE] is a global technology consulting and services company that enables enterprises across industries to drive superior competitive advantage, customer experiences and business outcomes by harnessing digital and cloud technologies. A digital transformation partner to approximately 275 of the world’s most pioneering enterprises, Mindtree brings extensive domain, technology and consulting expertise to help reimagine business models, accelerate innovation and maximize growth. As a socially and environmentally responsible business, Mindtree is focused on growth as well as sustainability in building long-term stakeholder value. Powered by more than 37,400 talented and entrepreneurial professionals across 24 countries, Mindtree — a Larsen & Toubro Group company — is consistently recognized among the best places to work. For more,  visit www.mindtree.com or @Mindtree_Ltd.  

For more information, contact: media@mindtree.com.

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

 Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information, visit https://www.salesforce.com,  

Skipper Sehwag Back To Hometown As Adani Sportsline's Gujarat Giants Reach New Delhi For Legends League Cricket

Indian batting great Virender Sehwag is back in his hometown as the Adani Sportsline-owned Gujarat Giants arrived in New Delhi for their Legends League Cricket matches.

A star-studded Sehwag-led side are unbeaten after winning their first two games and will look to complete a winning hat-trick when they clash against Harbhajan Singh's Manipal Tigers at the Arun Jaitley Stadium in New Delhi on Thursday. 

Table-toppers Gujarat Giants had defeated Manipal Tigers earlier this season by two wickets during their first meeting in Lucknow.    

PSGR Krishnammal Women’s College And ELGi Announce Academic-Industry Collaboration To Drive Value Research And Innovation

Inaugurated the Digital Innovation Centre as part of ELGi’s plans to create pan-India Digital Innovation DOJOs (immersive learning centers) with the academia

Focus on establishing a robust education-to-work pipeline for young women to enhance STEM skills in line with business expectations.

Coimbatore, India, 21th September 2022: PSGR Krishnammal College for Women, the Coimbatore-based autonomous arts and science college, recognized as a 'College of Excellence' by the University Grants Commission, and Elgi Equipments, one of the world's leading air-compressor manufacturers, came together today, to inaugurate the ‘GRG-ELGi Digital Innovation Dojo' at the college's GRG Campus in Peelamedu. This is the first Digital Innovation Dojo, in line with ELGi’s digital transformation strategy based on the premise of 'Experiment, Start Small & Scale Fast'. The partnership aims to provide a plethora of opportunities for women to acquire specialized technical skills while defining solutions and exploring areas of development, ultimately resulting in valuable industry experience for the participant students, together with workable solutions and fresh perspectives for ELGi.

"We are thankful to Elgi Equipments for joining forces with us to cultivate and strengthen students' practical knowledge and skillset. The GRG-ELGi Digital Innovation DOJO will showcase the effective implementation of a strong industry-academia collaboration and how it benefits various stakeholders and, most importantly, society. In the future, we hope to help other companies and institutions establish similar facilities that will propel us to the front and centre of digital innovation as the future belongs to those willing to adapt and change," said Dr R. Nandini, Chairperson of GRG Institutions.

At the inauguration, Dr Jairam Varadaraj, Managing Director, Elgi Equipments said, “At ELGi, we believe collaboration is at the heart of successful business. The talent of tomorrow will succeed if business corporations and the academia bolster collaboration efforts with the purpose of driving value research and society-shaping, business-forward innovation. Equally imperative is the focus on adopting new ways of helping graduates gain relevant experience, ensuring they enter the workforce equipped and job-ready. We are delighted to partner with PSGR Krishnammal College for Women. While we’re excited about the possibilities, we’re confident that the Digital Innovation Dojo will upskill and empower young women students, creating a talent pool for the future as we continue to advance on our digital transformation journey.”

The 'GRG-ELGi Digital Innovation Dojo' equipped with the necessary computational systems and software from ELGi, will engage approximately 20 interns at any given time. The Dojo or learning center will embrace extensive and effective use of the agile scrum framework for project management and technology advancements. Aside, all interns will have the opportunity to work on technology platforms spanning Artificial Intelligence (AI), Machine Learning (ML), and Virtual/Augmented reality, along with Robotic Process Automation (RPA). The students will also be able to interact, learn, work, and be mentored by ELGi’s industry leaders across the globe, empowering them to explore various employment opportunities in the digital transformation arena.