TECNO To Launch The CAMON 19 Pro 5G Amid A Plush Fashion Fiesta ‘Stylish Affair’; Partners With Cosmopolitan India

·         Drawing parallels with CAMON 19 Pro 5G, the event will exhibit a fine balance between Technology and Glamour

·         TECNO continues being an industry-first with 64MP camera with RGBW+ (G+P) lens and 0.98mm slimmest Bezel feature in the CAMON 19 Pro 5G

·         The evening will showcase especially curated outfits from some of India’s most talented fashion labels, including Rohit Gandhi, Rahul Khanna, Dhruv Kapoor, Rimzim Dadu, Pankaj & Nidhi, and more

TECNO Mobile, the global premium smartphone brand, in collaboration with Cosmopolitan India, the world’s largest-read fashion and lifestyle magazine, will launch the much-awaited CAMON 19 Pro 5G smartphone tonight. This one-of-a-kind launch for a mobile handset will be inaugurated at a plush fashion event, titled ‘A Stylish Affair’ that will include fashion showcase and a Style Hunt helmed by a distinguished jury panel. Delhi’s most stylish faces, including fashion influencers, designers, and industry experts will attend the launch event at Shangri-La.

The August Digital Cover of Cosmopolitan India was shot on CAMON 19—highlighting its key features. CAMON 19 Pro 5G is an archetype of a fine balance between technology and style, and the event fittingly draws a parallel with it.

The latest launch is a part of the lauded CAMON series. The CAMON 19 Pro 5G is an advanced version of the recently-released CAMON 19. While the previous version flaunts the industry-first 64MP camera with RGBW sensor, the Pro5G version boasts RGBW+ (G+P), along with Optical Image Stabilization (OIS) and Hybrid Image Stabilization (HIS) that enables sharp and steady photographs even in dark and shaky conditions. Similarly, whereas the CAMON 19 exhibits 60 percent more light intake capabilities, the Pro5G version boasts 200 percent light intake, which is set to revolutionise the low-lighting imaging experience. Perfect for fashion enthusiasts and style icons, the CAMON 19 Pro 5G features incredible 5G connectivity. This 5G smartphone redefines the mainstream experience, and the intent is to address the primary needs of instant results and swift connectivity for Millennials and Gen-Z. These superlative features, encased in a stylish 0.98mm slimmest bezel, with a premium dual-ring camera design, is a winner of the 'iF' design award 2022. The smartphone will be priced at Rs 21999 in two striking colours—Eco Black and Cedar Green. 

Sharing some industry insights around the latest product launch, Arijeet Talapatra, TECNO India CEO, has said, “The Mid-to-High end (>15K) segment has witnessed maximum growth YoY (H1’22 Vs H1’21) and therefore, this segment is one of the major focus areas for TECNO CAMON series. Furthermore, the features considered to purchase a phone have drastically evolved over the years, and today the focus is more on the camera and the overall look and persona of the smartphone. That’s mainly because social sharing and content creation is a way of life for many and smartphone cameras have to keep up. With that as the backdrop, we have an aggressive portfolio under the CAMON series, addressing these new-age consumer needs. With each CAMON product, we are further advancing our technology specifications while maintaining a balance of aesthetics and style.”  

Adding insights to the campaign, Nandini Bhalla, Editor, Cosmopolitan India, said, “We are delighted to launch the CAMON 19 Pro 5G at this special fashion event. What makes this evening, the ‘Stylish Affair’, truly distinguished is the celebration of both technology and style, shining the spotlight on the smartphone’s futuristic character. Through this unique collaboration, we are not only launching the Pro 5G, but also introducing a very special ‘Style Hunt’, a one-of-a-kind platform where Cosmo India readers will get a chance to showcase their unique talents and style. The pan-India campaign welcomes participants from all over the country and will award cash prizes to a few lucky winners. Keep a lookout out for related announcements on TECNO’s and Cosmopolitan India’s social media handles.”       

The CAMON 19 series was launched in early July this year and features three products—Camon 19 Neo, CAMON 19, and CAMON 19 Pro 5G. The premium smartphone brand views this launch as an initiation of this year’s company focus on the mid-to-high segment and to leap the extra mile for technology democratisation and make new-age technology accessible to people at disruptive price points.

Key USPs of TECNO CAMON 19 PRO 5G:

·         64MP OIS Camera with Industry 1st  RGBW+(G+P) Lens for Ultra Clarity

Experience revolutionary imaging with Camon 19 Pro 5G with its 64MP Triple Camera with RGBW+(G+P) sensor which features low light photography options and attractive filters like change the sky, CyberPunk, Dreamy. Redefine your video shoot expertise with Super Hybrid Image Stabilization, Video HDR, Video Bokeh and Film Mode.

·         Dimensity 810 Powerful 5G Processor supports 12 5G bands

Next generation Dimensity 810 5G Processor for Exceptional Performance that raises the performance bar and allows access to SA and NSA call services whenever necessary. It’s also packed with MediaTek HyperEngine 2.0 with Mali-G57 GPU for intense gaming.

·         120Hz Refresh Rate  with 6.8” FHD+ for binge watching and smoother experience

The Beauty Beast provides 120Hz higher refresh rate for ultra-smooth experience and Its 0.98mm extremely narrow bezel with 94.26% higher screen to body ratio guarantees expert level Visual Feast on 6.8"FHD+ display. The WideVine L1 certification allows you to watch OTT contents with up to 1080P resolution. 240Hz Touch sampling rate responds very quickly for better touch inputs and gaming

·         13GB Large RAM with Memory Fusion  and 128GB UFS 2.2 Internal Storage to Level up Speed

13GB RAM with 128GB UFS2.2 Internal Storage for seamless data speed and up to 512GB dedicated expandable storage slot so you don’t have to worry about storage ever.

·         33W Flash Charger with 5000mAh High Capacity Battery for Quick Charge and Long Backup

Flaunt your phone for days with the 33W Flash Charger that charges 50% in just 36 minutes. While the powerful 5000mAh battery provides you with 27 days of standby time, and 135 hours of music playback time.

·         Trendy and stylish design with attractive colors

The TECNO CAMON 19 PRO 5G will be available in two colors, namely Eco Black sporting a Starry Design and Cedar Green with a leather Finish at the back giving it a premium touch and feel.

About TECNO

TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. With “Stop at Nothing” as its brand essence, TECNO is committed to unlocking the best contemporary technologies for progressive individuals across global emerging markets, giving them elegantly designed products that inspires consumers to uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localized innovations which is demonstrated through their mastery of serving consumers who are “young at heart” and never stops pursuing excellence. TECNO’s portfolio spans across smartphones, smart wearables and AIoT devices made for consumers in over 60 emerging markets across the world.

LG Electronics The First Brand To Accomplish Over 1 Million Dual Inverter Air Conditioners During H1 ’22

LG Electronics, India’s leading consumer durable brand has become the first and only brand to accomplish over 1 million Dual Inverter air conditioners during the time period Jan~Jun’22. This achievement strengthens LG’s leadership in the dual inverter AC market with No. 1* market share. Over the years, LG AC’s have revolutionized the AC industry by elevating the customer experience with energy-efficient products and contributing towards a positive environmental impact for a greener and cleaner tomorrow.

In 2016, LG Electronics decided to make a 100% transition towards the Inverter AC category. The key reason behind this decision was to focus on introducing futuristic technology and ensure electricity savings. According to estimates during that period, the share of inverter ACs in India was just 12%, while it was more than 50% in many developed countries. Hence after extensive research, LG Introduced AC’s with Dual Inverter Technology which consumes much lesser electricity than a conventional AC and at the same time is a seamless blend of usability and functionality.

Commenting on the achievement, Mr. Deepak Bansal, VP, Home Appliances & Air Conditioner, LG Electronics India said, “In Air conditioning segment, we are committed to offer most energy efficient & advance cooling solutions and based on this vision LG shifted its entire AC line to inverter Technology. For us, key success factor has been our close ear to ground in terms of understanding consumers unmet needs. Based on insights, we introduced advanced technology features like AI Convertible 6-in-1 Cooling, LG ThinQ smart connectivity for convenience seekers and UV Nano feature for consumers with strong quest for health.     Our consumers over the years have appreciated the differentiated offerings and meaningful innovations by LG, and our achievement of over 1 million sales in Dual Inverter AC’s is a clear testament to that. We further look forward to strengthening our market leadership position by offering more innovative products based on Indian consumer insights”.

Mr. Kulbhushan Bhardwaj, Business Head, Room Air Conditioner, LG Electronics India added, “India has been a strategic market for LG, and we continue to strengthen our presence with robust product portfolio along with vast after sales service network. By achieving over 1 million sales in H1, we are confident it will further strengthen our foothold in the Indian market and help us diversify our product offering as per consumer needs aiming at more energy efficient products. Our 2 Indian manufacturing facilities enables us to adjust production as per consumer demand & ensures smooth supply. We will continue to strengthen our overall market leadership in Air Conditioning segment.”

LG’s transition to Inverter ACs is a success story, which was followed by the industry, and the same was possible due to mass consumer awareness created by LG. With this bold move taken by LG, the Air Conditioner industry has been reinvented, with Inverters now contributing to 80% of the total air conditioner market. Unlike the majority of players, LG AC’s are manufactured in India which ensures smooth supply during peak periods & goes through robust quality checks.

*Based on third party report.

About LG Electronics India Pvt Ltd 

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, HVAC and IT hardware. In India, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.

Hero MotoCorp Commences Delivery Of Harley-Davidson's New Motorcycle Brand Nightster In India

Taking yet another significant step forward in their journey together in India, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, and Harley-Davidson, the most desirable motorcycle brand in the world, announced the commencement of retail sales of the highly anticipated Nightster™ motorcycle in India. Hero MotoCorp is the exclusive distributor for Harley-Davidson Motorcycles, Parts & Accessories in India.

The Harley-Davidson® Nightster™ motorcycle is the next chapter in the Harley-Davidson Sportster™ legacy – a leap forward in performance and design built on a foundation laid 65 years ago. Available as a Completely Built-up Units (CBU), Nightster™ can be booked at all Harley-Davidson dealerships in India from today onwards at a starting price of INR. 14,99,000/- (Ex-Showroom Delhi).

Sajeev Rajasekharan, Managing Director – Asia Emerging Markets & India at Harley-Davidson said, “Nightster™ is built for nimble performance and distinctive style based on a legacy laid 65 years ago and we are pleased to share this new chapter in the Sportster® legacy with our customers in India. We have already witnessed a phenomenal response to the Sportster™ S in India, and we are confident that this new best in class offering will resonate well with our customers.”

The 2022 Harley-Davidson® Nightster™ model marks an evolution of the classic Harley-Davidson® Sportster®, optimized for extraordinary performance and style while maintaining a Sportster model silhouette. With the on-demand performance of the new Revolution® Max 975T powertrain and a host of contemporary electronic rider aids and features, the 2022 Nightster model delivers a ride that is powerful, comfortable, and stylish.

To mark the launch of Harley-Davidson® Nightster™ motorcycle in India, Hero MotoCorp executed a unique and exciting nationwide social media campaign – ‘The World’s Best Job’ to identify a candidate for the brand manager position in the Harley-Davidson Business Unit at Hero MotoCorp.

Dr. Aneeka Arora, a 23-year-old Dentist, from Rohtak, Haryana was announced as the successful candidate for the ‘The World’s Best Job’.  The Brand Manager position comes with attractive benefits of riding to Himalayas each year on the Pan America™ 1250, participation in big 5 H.O.G. ™ Rallies, a crash course at Harley-Davidson University, full Harley-Davidson riding gear and most excitingly, riding to work on India's first Harley-Davidson® Nightster™ motorcycle.

Speaking about the campaign, Ravi Avalur, Head, Harley-Davidson Business Unit at Hero MotoCorp said, “It was exciting to see the large number of applications pour into our

inbox. The pool of candidates was incredibly diverse, with both men and women from a wide

range of professions, including actors, retired defense officers, bike customization specialists, workshop owners, medical professionals and employees from large corporations applying for the coveted job, with each one bringing something unique to the table. 

“Finally, I am pleased that the perfect candidate has been chosen and we welcome Dr. Aneeka Arora to our Harley-Davidson Business Unit and Hero family. With her passion for motorcycles and immense energy, I am confident Aneeka will succeed in this role.”

The “World's Best Job” campaign attracted an unprecedented level of nation-wide attention and saw more than 1000 applications submitted for this role. The riding and technical skills of the applicants were tested by India’s leading automotive experts whereas business and marketing acumen was evaluated by a jury comprising senior officials from Hero MotoCorp.  

After multiple rounds, top 13 candidates were invited to Hero’s Global Centre for Innovation and Technology (CIT), located in Jaipur in the northern Indian state of Rajasthan. The top five talented and passionate candidates were then interviewed by Mike Clarke – Chief Operating Officer and Chief Human Resource Officer, Hero MotoCorp and Ravi Avalur.

A Fresh Model Based on Classic Form

Nightster™ pairs a nimble, lightweight chassis with a powerful engine tuned for strong mid-range performance, an ideal combination for navigating urban traffic and charging along curving backroads. At the heart of the 2022 Nightster™ model is the new Revolution® Max 975T powertrain. It is a liquid-cooled, 60-degree V-Twin with a torque curve that stays flat through the broad powerband – and engine performance designed to deliver strong acceleration and robust power through the mid-range.

Nightster™ is equipped with Rider Safety Enhancements* by Harley-Davidson, a collection of technologies designed to match motorcycle performance to available traction during acceleration, deceleration, and braking. All-new from the wheels up with a look that is lean, low, and powerful, Nightster™ conveys classic Sportster® model styling cues, most obviously in the exposed rear shock absorbers and the shape of an airbox cover that evokes the iconic Sportster® walnut fuel tank. For 2022 the Nightster™ model is offered in Vivid Black, with pricing starting from INR. 14.99 lacs, Gunship Grey and Redline Red, with pricing starting from INR. 15.13 lacs.

About Harley-Davidson

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com. 

About Hero MotoCorp Ltd.

The New Delhi (India) headquartered Hero MotoCorp Ltd. is the world’s largest manufacturer of motorcycles and scooters, in terms of unit volumes sold by a single company in a year — the coveted position it has held for the past 20 consecutive years. The Company has sold over 100 million motorcycles and scooters in cumulative sales since its inception. Hero MotoCorp currently sells its products in more than 43 countries across Asia, Africa, Middle East, and Latin America. Hero MotoCorp has eight state-of-the-art manufacturing facilities, including six in India, and one each in Colombia and Bangladesh. It has two world-class, state-of-the-art R&D facilities — the Centre of Innovation and Technology (CIT) in India and Tech Centre Germany (TCG) near Munich. Hero MotoCorp is the exclusive distributor of Harley-Davidson in India. Hero MotoCorp is one of the largest corporate promoters of multiple disciplines of sports, including, Golf, Football, Field Hockey, Cricket and Motorsports. Fifteen-time Major winner Tiger Woods is Hero’s Global Corporate Partner. Hero MotoCorp is also the exclusive distributor for Harley-Davidson Motorcycles, Parts & Accessories in India.

CGCL Reports Rs 461 Million Consolidated PAT For The Quarter Ended June 30, 2022

* Consolidated Key Performance Highlights for Q1 FY23 

The Board of Directors of Capri Global Capital Ltd. (CGCL), a non-deposit taking and systemically important NBFC (NBFC-ND-SI) announced the reviewed financial results for the quarter ended June 30, 2022.  

Earnings 

CGCL reported a Consolidated Profit after Tax of Rs461mn, flat on a YoY basis but up by 10% over Q4 FY22 PAT Rs418mn. Despite a sequentially weaker core income, a softer opex expansion and a halving of credit cost QoQ led to an improved PAT over Q4 FY22. Proactive write-off continued in Q1FY23 and is likely to recur in the remainder FY23.  

Net interest margin for Q1 FY23, excluding spreads on co-lending AUM, was 7.8%, lower than 9% noted in Q4 FY22 and 8.3% in Q1 FY22.  

The Q1 FY23 Consolidated RoE was 9.5% while RoA was 2.5%.  

Balance Sheet 

Quarterly disbursals including Indirect Lending were Rs10.9bn, up 91% YoY but lower 27% QoQ. MSME and Housing contributed 17% and 18% respectively to the Q1 FY23 disbursals. The rest was contributed by Construction Finance and Indirect Lending verticals respectively. Consolidated AUM including co-lending AUM increased 41% YoY and 5% QoQ. The relatively lower disbursal contribution from MSME in the disbursals lowered its share in AUM marginally to ~49% from ~50% in Q4 FY22. Share of Housing in consolidated AUM inched up 70bps QoQ to 27%. The co-lending arrangement with State Bank of India and Union Bank of India showed steady pick-up with the AUM increasing 72% QoQ to ~Rs2bn in of Q1 FY23.  

The car loan distribution business continued to surpass its previous volume achievements, originating ~Rs11bn in new car loans and contributing Rs183mn net fees to the core income. 

Liability Management 

Outstanding borrowings increased 49% YoY to touch Rs53,628mn. Borrowings were long term and well-diversified across 19 lending institutions. The average cost of borrowings was 8.03%, lower 13bps QoQ and lower 34bps YoY. CGCL is well-funded and maintains a well-matched asset liability profile.     

Asset Quality 

Gross Stage 3 ratio was 2.7%, moving up by 32bps QoQ and but lower 73bps YoY. The Gross Stage 3 ratio has increased for the first time after declining continuously for three straight quarters. The PCR including aggregate ECL provisions was 96.2%.   

Strong Capital Adequacy 

Both CGCL and its housing finance subsidiary CGHFL remain well capitalized with a capital adequacy ratio at 29.9% and 39.5% respectively as of Q1 FY23.  

Founder & Managing Director Mr. Rajesh Sharma Commented: 

“Although the Q1 FY23 profit is better sequentially, the overall earnings appear to present a mixed picture of the fundamentals. We had picked up a sustained momentum post-Covid19 lockdowns and we believe the Q1 FY23 performance is a small bump in this journey. There were also notable positives - the distribution continued to grow rapidly clocking its best ever volumes and fee contribution, highlighting clearly our ability to launch new products and scale them up quickly.  

We remain focused on our goals. Our motto remains growing sustainably and profitably and we remain committed to overcoming the bump we have experienced in Q1FY23.” 

GO FIRST Launched Limited Period Independence Day Sale With Fares Starting At INR 1,508/-

* Fares starting at INR 1,508 across all domestic sectors 

* Booking period – 10th August to 13th August 2022  

* Travel period – 1st September 2022 to 31st March 2023 

To commemorate the 75th Anniversary of Indian Independence, GO FIRST (formerly known as GoAir) launched a limited period Independence Day sale with astounding fares starting at INR 1,508/- (inclusive of taxes) for travel on its domestic network.  

Passengers can book across all domestic sectors operated by GO FIRST for the travel period starting from 1st September 2022 until 31st March 2023. The four-day booking period will commence on 10th August 2022 and will conclude on the 13th of August 2022. 

The sale will enable customers to plan a vacation well in advance at extremely affordable pricing. In addition to convenience and affordable flying experience, GO FIRST has been consistent in providing flight options and flexibility to their customers with value driven initiatives.  

Tickets for this sale can be booked on GO FIRST website (www.FlyGoFirst.com), or via GO FIRST official Mobile App. Tickets under this offer are refundable, though changeable with a change fee and fare difference. 

Mr. Kaushik Khona, Chief Executive Officer, GO FIRST, said, “It is a joyful occasion for us as we celebrate the 75th Anniversary of Indian Independence. On this celebratory day, we take immense pride in our freedom, and we want to celebrate it with our passengers this year. GO FIRST remains firm to its commitment to excellence in customer centricity, and this service is yet another initiative to offer optimal customer delight making this the best time for travellers to book flight tickets and plan their travel.” 

GO FIRST provides an on-time, courteous, safe, and hassle-free experience at affordable fares and has introduced several passenger-friendly services aimed at providing a seamless experience. This offer is an extension of its ongoing customer-centricity. 

About GO FIRST: 

Founded as GoAir, GO FIRST, which was recently rebranded from GO AIR, is the aviation foray of 285-year-old Wadia Group that comprises leading brands including 150-year-old Bombay Burmah, 140-year-old Bombay Dyeing, 102-year-old Britannia Ltd., 67-year-old National Peroxide Limited, a nine-year-old Bombay Realty. 

CheQ Expands Leadership Team To Strengthen Future Growth With New Top Management

* CheQ appoints Bipin Toro, Akash Kedia & Viral Bansal as founding members of the company. 

* They will lead the Engineering, Product and Human Resource functions. 

Bengaluru-based CheQ, India’s first platform for simplifying the discovery, management and payment of credit products has announced the appointment of Bipin Toro as Head of Engineering, Akash Kedia as Head of Product and Viral Bansal as its Head of People & Culture. 

Commenting on the appointments, Aditya Soni, Founder, CheQ said, “We are excited to have Bipin, Akash and Viral join us to accelerate our vision of making credit management easy & accessible for every Indian. They are proven leaders who all bring robust industry experience, track records of business discipline, and smart strategic insights that will drive CheQ toward future growth. I'm thrilled to welcome them to the leadership team and look forward to their contribution to CheQ’s success.” 

Bringing an experience of over 24 years in the fintech & loyalty industry, Bipin Toro has been part of founding/leadership teams of startups like Reward360 and other growth stage companies, building large-scale product platforms and assembling strong engineering & operations teams. 

Bipin said, “CheQ is addressing a critical social need of bridging the credit gap”, “The engineering team’s vision will be to abstract the complexities of the repayment labyrinth and present a simple story to the customer to manage and build credit.”  

“We will go beyond and above to create an engineering work culture where individual growth & aspirations will be nurtured, and will attract superlative talent”, he added. 

A former Flipkart veteran, Akash Kedia joins CheQ from Trade Republic in Germany where he headed growth for the EU’s largest neo broker. On bringing his rich experience in payments & martech to CheQ,  

Akash said - "Credit and finance is usually a complex topic for Indians, marred by hidden information and technicalities difficult to comprehend. CheQ’s goal is to bring more transparency and convenience to the area of credit in India by taking a tech and product-first approach. I look forward to expanding our reach and helping customers realize the full value of their credit products." 

Viral Bansal joins CheQ from Genpact, where he spent 16 years driving a high-performance ecosystem of talent, culture, process, technology and analytics. 

Sharing his excitement on nurturing an organization from the word go, Viral said, “The problem we are trying to solve and the purpose we are trying to serve is extremely powerful, it’s a real need in India’s economic growth story. I look at my role as keeping our purpose a north star in everything we do; and enable building an organization that can nimbly balance long-term thinking & immediate business results.” 

About CheQ 

CheQ was founded in January 2022 by Aditya Soni in Bangalore. The company is building India’s first credit management platform with the aim of simplifying the discovery and management of Credit products. CheQ prides itself on its core values and focuses strongly on building a team whose members will have complementary strengths, and together will steer the organization using these shared values as their moral and operational compasses. 

The founding members span across different industries like FinTech, Payments, IT consulting, e-commerce to retail and there is a concentrated focus on creating a right mix of experienced leaders and young talent. Within the span of 6 months, CheQ has a strong team of 30 people across different functions and aims to be a 100-member organization by the end of the year. 

Eupheus Learning Launches NEP STAR School, An NEP-Aligned Transformation Initiative, In Collaboration With AWS

·        Over 400 schools in 110+ cities have been identified for the pilot in the NEP STAR School initiative

·        Initiative to enable NEP implementation through digital technologies, and transform schools into 21st Century Schools

Eupheus Learning, among India’s largest school-focused distribution platforms with a reach of over 20,000 schools, today announced a new initiative ‘NEP STAR School’ along with Amazon Web Services (AWS)*, to enable schools to seamlessly implement digital technologies as per the government’s National Education Policy (NEP 2020). The significance of 21st century skills and overall development of learners and educators has been called out in the NEP 2020, and this vision has been instilled in Eupheus Learning’s operations since its inception in 2017. The home-grown EdTech firm aims to create a 21st century learning environment for 400 schools across more than 110 cities in the pilot stage of the NEP STAR School initiative. All participating schools will receive hands-on support to improve learning outcomes, improve efficacy of school operations via technology, and create benchmarks for other schools in the usage of technology in teaching, learning and adminstration aspects of school management.

This initiative aims at eventually enabling 7,500+ user schools of Eupheus Learning with a unified platform comprising content, Learning Management System (LMS) and enterprise resource planning (ERP) on a single sign-on. Further, Eupheus is taking a leap in providing an integrated one-point solution, making lives easier for each stakeholder - students, teachers, school management, and parents.

Speaking about the initiative, Sarvesh Srivastava, Founder and Managing Director of Eupheus Learning, said, “We are elated to collaborate with AWS to extend the benefits of cloud computing and related technology solutions to K-12 schools across India, on the back of our proven adoption of AWS services to build a reliable, scalable and secure platform. The NEP STAR School initiative aims at upgradation for schools on multiple levels – learners will benefit from integrated content and educators with teaching aid, technology will enable play-based and experiential content, and automation will help create efficiency around routine tasks like marking attendance of students and assigning homework. Importantly, the initiative will help achieve more positive impact on the learning outcomes through an integrated progress report for students, rather than relying only on assessments and examinations. NEP STAR School will facilitate successful implementation of the National Education Policy 2020 (NEP 2020) mandate at schools, and help track and improve the overall learning environment. Working with AWS will help schools to gain from the world’s broadest and deepest set of cloud technologies, and industry-leading security and operational expertise.”

He added, “We are committed to delivering a proven subscription experience to our user schools and we look forward to a long-term collaboration with AWS, enabling the maximum number of schools to get the most value for their time and resources.”

Eupheus Learning offers not just one of the largest content offerings for schools, including curricular and supplemental content, but also provides a platform which enhances learning outcomes while automating the school operating system. Powering Eupheus Learning’s platform are a range of cloud services from AWS. The platform’s operating system (OS), learning environment and financial system run on Amazon Elastic Compute Cloud (Amazon EC2), which offers scalable compute capacity, while SchoolMitra, which provides schools an easy-to-use web and mobile application leverages Amazon Cognito for authentication, authorization, and user identity management. Amazon CloudFront, a content delivery network (CDN) service built for high performance, security, and developer convenience, powers the content delivery for Eupheus Learning, while Amazon Simple Notification Service (SNS) provides a scalable, secure and cost-effective service for all the mobile application notifications sent by the platform to its users.

“AWS is committed to enable the digital transformation of education, and we are delighted to collaborate with Eupheus Learning, one of India’s largest school-focused distribution platforms, to enable K-12 schools to support their core mission of delivering quality education. By participating in the NEP STAR School initiative, schools can leverage digital technologies to develop more immersive and engaging learning experiences for their students and teachers, enable smarter decision-making, and run administration operations more effectively and efficiently,” said Sunil PP, Lead—Education, Space, and Nonprofits, Amazon Internet Services Private Limited, AWS India and South Asia.

About Eupheus Learning

Eupheus Learning is positioned as the ‘largest, school-focused distribution platform in` India’ and is already present in “One out of Four Premium Private Schools of India” in five years of starting operations. The B2B EdTech firm is bridging the gap between in-class and at-home learning by offering pedagogically differentiated, technology-led solutions. With its Classroom-first and Curriculum-focused approach, Eupheus Learning aims to reach 10 million kids in India through its curriculum and specially curated educational offerings in Kinaesthetic Learning, Reading Enhancement, STEM/STEAM, and English language learning via exclusive tie-ups with award-winning education technology companies from across the world. Unique school outreach initiatives like Story Telling Sessions for Kids, Olympiads and Coding Competitions have created differentiation for the company in this highly competitive and contested education market.

*Amazon Internet Services Private Limited (“AISPL”) undertakes the resale and marketing of AWS Cloud in India.