Zebra Technologies Wins Three Good Design Awards for Design and Innovation

 Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced that its MC9300 ultra-rugged mobile computer, RS5100 single finger Bluetooth ring scanner, and DS9308 barcode scanner have been awarded the prestigious Good Design® Award Winner accolade in the Product Design Commercial and Industrial category.

Started in 1958, the annual Good Design® Awards is Australia’s oldest and most prestigious international awards program for design and innovation. It celebrates the best new products and services in the Australian market, excellence in architectural design, engineering, fashion, digital and communication design, design strategy, social impact design and young designers.

More than 55 Good Design® Awards jurors evaluated each entry according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’.

The award-winning Zebra products were selected by the jury from amongst 835 submissions globally, and they include:

MC9300 ultra-rugged mobile computer - Designed to help the front line of warehouses, manufacturers, logistics providers and back-of-store retail environments capture their edge, Zebra’s flagship MC9300 is arguably the world’s best-selling Android enterprise mobile computer in the market today.

RS5100 single finger Bluetooth ring scanner - The RS5100 next-generation ring scanner is designed for use in customer-facing areas, warehouses, and distribution centers. Its ergonomic, lightweight, and rugged design offers comfort to front-line workers and enables hands-free scanning to ensure maximum productivity.

DS9308 barcode scanner - The DS9300 series is ideal for brick-and-mortar retail stores and hospitality businesses (amongst others), which have limited space at their checkout counters.

“Since 2003, Zebra has sold more than 3.2 million MC9000 mobile computers worldwide. We have enhanced the MC9300 – our most powerful handheld platform and most rugged device in its class –

to meet evolving market needs,” said Joe White, Senior Vice President and General Manager, Enterprise Mobile Computing Business Unit, Zebra Technologies. “We are thrilled that the MC9300 has been recognized for its design and innovation by such a prestigious award.”

“The RS5100 and DS9308 are also worthy winners of the esteemed accolade,” said Tom Christodoulou, Regional Director of Australia and New Zealand, Zebra Technologies. “The lightweight RS5100 enables hands-free movement for front-line workers in this region and beyond, resulting in greater efficiency and safety. The DS9308 enables contactless scanning of retail coupons, loyalty cards, boarding passes and theatre tickets on paper and on a mobile phone screen, reducing queues as well as enhancing productivity and time-efficiency.”

KEY TAKEAWAYS

Zebra’s MC9300, RS5100 and DS9308 have been recognized for their design and innovation by the Good Design® Awards.

The Good Design® Awards is Australia’s oldest and most prestigious international awards program for design and innovation and is evaluated by more than 55 jurors comprising international experts.

Zebra’s solutions have been empowering the front line of retail, healthcare, transportation and logistics, manufacturing, and other industries for more than 50 years.

ABOUT ZEBRA

Zebra (NASDAQ: ZBRA) empowers the front line in retail/ecommerce, manufacturing, transportation and logistics, healthcare, public sector and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, Zebra delivers industry-tailored, end-to-end solutions to enable every asset and worker to be visible, connected and fully optimized. The company’s market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. In 2020, Zebra made Forbes Global 2000 list for the second consecutive year and was listed among Fast Company’s Best Companies for Innovators. For more information, visit www.zebra.com or sign up for news alerts. Participate in Zebra’s Your Edge blog, follow the company on LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives. 

A Chance to Innovate and Industry-Wide Recognition, Say Most Participants of Geek Goddess Code Competition

 

* About half a dozen ex-Geek Goddess winners are back to compete for the Geek Goddess 2020 champion’s crown

* The chance to innovate with unique problem statements is the biggest reason to participate, over shining factors as prizes or networking with industry peers

* TechGig Geek Goddess 2020 is nearing its finale and will conclude with a virtual career fair and a virtual grand finale ceremony on Dec 4 and 5, respectively

* Participants comprise 55% professionals and 45% of students  

* Most participants hail from Bengaluru, followed by Mumbai and Delhi

“The biggest reason for me to participate in a code competition - again - is to have an opportunity to work on unique problems and new set of things, something that is missing in the daily work grind,” says Laisha Wadhwa, Data Engineer and TechGig Geek Goddess 2019 winner for AI/ML hackathon. She – and 5 other past winners – are back at TechGig Geek Goddess 2020 code competition to claim glory, again. 

Her thoughts are echoed by a majority (42% women technologists) participating at the TechGig Geek Goddess 2020 code competition. The other respondents said that industry recognition (stated by 34%), peer networking (stated by 14% respondents) and prizes (stated by 10%) were the chief driving forces for them to participate in a code competition.

Chennai-based Nithya Vasudevan, Geek Goddess 2018 & 2019 theme hackathon winner is trying her luck for the third time this year. Also meet Katheeja Beevi, the runner up of RPA hackathon at Geek Goddess 2019 edition, who has registered again at Geek Goddess. There are more names in this trail but the urge to innovate and claim industry recognition binds them together. This is the subtle collective growing, and the coming of age moment, for the Indian women technologists who were perceived more as a background workforce. Those times are certainly over, as proven by these Geek Goddess participants.

Geek Goddess 2020 participants comprise 55% professionals and 45% students. While the world may be talking of work-from-home fatigue or blurring work-life balance, these women are utlising every minute away from office to concentrate on their coding projects.

Geek Goddess is an annual competition hosted by TechGig exclusively for the women programmers and is celebrating its sixth edition in 2020. This year’s competition opened on September 28 and has recorded 70,401 registrations till now. With the COVID-19 outbreak, the competition will conclude with a two-day virtual career fair for participants as part of the virtual grand finale ceremony on December 4 & 5. 

Geek Goddess is joined by a host of IT giants who are committed to their resolve of improving women representation in their IT workforce. Geek Goddess is presented by American Express, for the third successive year. Other partners include Icertis, Goldman Sachs, Xoriant, CDK Global, Ernst & Young, AWS Training and Unisys.   

Commenting on the registration trends at Geek Goddess 2020, Sanjay Goyal, Business Head of TimesJobs and TechGig said, “We have always believed that Indian women technologists are fiercely competitive and superbly skilled, and these stories of ex-winners returning to reclaim their titles, prove that our instinct was right! We have 70,406 registrations at Geek Goddess 2020 till now. These numbers are encouraging. I am thrilled to think about the countless dreams and aspirations that each of these participants are harbouring. To me, all of these participants are future Ada Lovelace who will lead innovations in future. I am glad that TechGig is helping them realise their prized ambitions”. 

About TechGig:  

TechGig is a young and enthusiastic technology company, offering cutting-edge solutions to its clients using innovative technologies. We help our business partners realise their true talent and business potential using our specialised skill assessment, community engagement and recruitment solutions.

iRobot Announces Incredible Black Friday Discount on its Roomba & Bravaa

For this year’s Black Friday event, iRobot has announced incredible discount on its Roomba and Bravaa devises. As part of the one-day sales event to be held on 27th November 2020, iRobot’s offers up to 30per cent off on Roomba i7+ and Braava Jet M6. 

iRobot is the leading global consumer robot company who designs and builds robots that empower people in cleaning and mopping their homes. iRobot’s products, including the award-winning Roomba Robot Vacuum Cleaners and Braava Robot Mop have been in use in millions of houses worldwide.

Speaking on the Black Friday sale, Mr. Pulak Satish Kumar of Puresight Systems, the sole distributor of iRobot in India said, “iRobot’s Roombas have become a household name for robot vacuums catering to varying needs. Our endeavour has been to continue to delight our customers with exciting offers and innovative products and enable a better product experience. So when it comes to the much-awaited Black Friday sale, how can we not make it the most unique time for our customers.”

The offers are available in iRobot stores in India and on irobot.in as well as on shopping platforms such as Croma, Reliance Digital, Amazon, and Flipkart.

About iRobot  

Over the past 30 years, iRobot has built over 30 million robots and redefined the way people clean. Today, they are building products with new levels of intelligence that fit seamlessly into your life, so you can rest easy knowing your home is covered. Experience life hands-on with custom cleaning control that lets you clean exactly where you want with just your voice (Alexa & Google Assistant). Tell your robot to clean specific areas within your rooms, a specific room, multiple rooms, or an entire floor. Your robot fits your schedule and preferences by suggesting cleaning schedules just for you. It also recommends things you might not even think of—like extra cleaning during allergy or pet shedding season.  

Uncontested Dominance: The All-New BMW X5 M Competition Launched in India

BMW India has announced the launch of the all-new BMW X5 M Competition in India. The supremely powerful Sports Activity Vehicle (SAV) is designed and engineered to offer unrivalled performance and signature attributes of BMW M.

The all-new BMW X5 M Competition is now available across BMW dealerships in the country as a completely built-up unit (CBU).

Mr. Vikram Pawah, President, BMW Group India said, “BMW M is driven by a single-minded passion for creating authentic motorsport functionality with everyday usability. The all-new BMW X5 M Competition inherits this DNA and heralds a new dimension in Sports Activity Vehicle (SAV) segment. It is a sublime mix of exclusive ‘M’ elements, an imposing thirst for forward progress, supreme power, captivating presence and ultra-modern interior that epitomizes luxury. The powerful V8 engine and an array of comfort and safety features promise a unique, sporty and exclusive driving experience. The all-new BMW X5 M Competition fulfills the highest customer expectations, not only for agility, dynamics and power but also the expression of individuality.”

The all-new BMW X5 M Competition combines high-performance power with the versatility of an SAV. Its unique attributes combine with the renowned prowess of the BMW X range to bring an even greater degree of dominance, fueled by performance and visual appearance.

The ex-showroom price of the all-new BMW X5 M Competition is INR 1,94,90,000.

*Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but excludes Road Tax, Tax Collected at Source (TCS), RTO statutory taxes/fees, other local tax cess levies and insurance. Price and options are subject to change without prior notice. For further information, please contact the local authorised BMW Dealer.

The all-new BMW X5 M Competition is available in metallic colors - Carbon Black, Black Sapphire, Mineral White, Marina Bay Blue, Donnington Grey, Manhattan Green and Tornado Red. Optionally, BMW Individual colors are available in Tanzanite Blue and Ametrine.

The standard upholstery is in Black Extended Merino Leather interior as standard. Available optionally on the Full Merino Leather interiors in a choice of Silverstone, Sakhir Orange/Black, Adelaide Grey, Taruma Brown, Black or Ivory White/Night Blue with color matched Alcantara headliner.

All online bookings done for the all-new BMW X5 M Competition before 31 December 2020 at shop.bmw.in will enjoy a special benefit - an exclusive hospitality experience designed by BMW Excellence Club in collaboration with Isprava luxury villas.

By visiting shop.bmw.in, customers can explore a 360° view of vehicle exterior and interior along-with all features and personalization options at the click of a button. All queries on product, service packages and finance options can be addressed by interacting with a dealer representative online. In addition, payments can be made online in a secure way.

Customers of the all-new BMW X5 M Competition will gain membership to the exclusive BMW Excellence Club. A member’s only collective, BMW Excellence Club caters to the discerning taste of BMW customers by curating unmatched luxury experiences from around the world. The program features four main categories: Bespoke Travel, The High Life, Grandstand and BMW Privileges.

The all-new BMW X5 M Competition

The hallmark BMW M design and striking exterior features lends to an extrovert appearance exuding supreme authority in any environment. It has an immediately recognizable large front bumper air intake openings to feed additional air to the coolers. It features both a roof and lower tailgate spoiler as part of their aerodynamic enhancements. The car features exclusive ‘M’ light-alloy wheels in 21-inch format at the front axle and 22-inch at the rear with star-spoke style 809 ‘M’ Bi-color. The optional BMW Laserlight offers selective beam and no dazzling high beam function with a range of around 500 meters.

The interior cockpit design draws inspiration from the racetrack and combines it with impressive spaciousness and luxurious flair. The classy, contemporary style of the cabin is complemented by displays and controls with the familiar M treatment – the bespoke M controls, and the red splashes of colour adorning the M leather steering wheel’s M buttons help the driver to dial fully into the dynamic driving experience. The integrated head rests on the M multifunction seats offer electric adjustments, head restraint height, thigh support, backrest and angle plus pneumatic lumbar support. Hands-free Comfort Access facilitates easy loading and unloading of luggage. The all-new BMW X5 M Competition features a 12.3-inch Multifunction Display touchscreen, iDrive Touch Controller, multifunction steering wheel’s buttons, the voice control feature along-with the optional BMW Gesture Control. The BMW Live Cockpit Professional with navigation system and the BMW Virtual Assistant is offered as standard. It also gets wireless charging and Harman Kardon Surround Sound System. Interior ambience can be enhanced further by opting for Panorama Glass Roof Sky Lounge, Acoustic glazing and Ambient Air Package. The optionally available Rear Seat Entertainment Professional and Bowers and Wilkins Diamond surround sound system produce a superior entertainment experience. High-quality options from BMW Individual create a bespoke character with exclusive paintwork and interior trims.

The latest-generation V8 engine stands out with its high revving character and unmistakable performance of the M TwinPower Turbo technology with racetrack-proven cooling system. With a maximum output of 460 kW/600 hp at 6,000 rpm and a peak torque of 750 Nm between 1,800 – 5,600 rpm, the all-new BMW X5 M Competition sprints from 0-100 km/h in just 3.8 seconds and achieve a top speed of 250 km/h (electronically limited).

The high-performance engine teams up with the latest version of the 8-speed M Steptronic automatic transmission. The transmission adjusts from smooth to aggressive with the three-stage Drivelogic shifting system. The steering wheel paddle shifters, cruise control with braking function as standard and launch control function offers even greater driving pleasure. The M xDrive all-wheel-drive system and Active M Differential ensure extremely dynamic on-road performance and masterful off-road ability.

The M-specific chassis always ensures precise handling. The M-specific adaptive suspension with electronically controlled dampers, active roll stabilization system and M Servotronic steering support sporty driving along with high comfort levels on long journeys. ‘M’ compound brakes offer outstanding stopping power. The integrated braking system developed for BMW M models offers two settings for brake pedal feel – COMFORT and SPORT.

The M Mode button on the center console features a TRACK mode in addition to ROAD and SPORT mode settings, which is exclusively designed for use on race circuits. In SPORT / TRACK mode, the amount of information appearing in the displays is reduced offering a focused, high-performance experience.

The vehicle is loaded with cutting edge BMW Safety technologies such as front, side and head airbags, Dynamic Stability Control (DSC) including ‘M’ Dynamic Mode, Cornering Brake Control (CBC), Dynamic Brake Control, Dry Braking function, Cruise Control with braking function along with Collision and Pedestrian Warning with City Braking function. As a part of standard package, Adaptive LED headlights, High Beam Assistant and Parking Assistant with Reversing Assistant. M-specific display content can also be shown on BMW Head-Up Display, projecting driving information onto the windscreen and right into the driver’s immediate field of vision. Comfort and safety can be enhanced by opting to Driving Assistant Professional package that provides Steering and lane control assistant, the Lane Keeping Assistant with active side collision protection, the Lane Change Assistant, the Evasion Assistant, the Emergency Stop Assistant and the Crossroads warning, Wrong-way warning and Front Cross Traffic Alert systems.

Mamaearth Goes Live On Television With Onion Hair Oil Commercial

Mamaearth, one of the fastest growing FMCG brands in India, launched their first national television advertisement with their new film on Onion hair oil. The television commercial highlights the benefits of onion oil to reduce hair fall, and pitches Mamaearth’s innovative product as a modern alternative to DIY alternatives of making onion pulp for hair at home.

The TVC film conceptualised by Korra Worldwide highlights the benefits of Onion. Featuring leading actors Aahana Kumra and Pavail Gulati, the film starts with Aahana chopping onions in her kitchen, resorting to the traditional way of using Onion pulp as hair fall remedy. Pavail, playing her husband, walks into the room and watching her slicing and dicing onions, eagerly enquires about the menu hoping for a scrumptious dish. When she answers explaining that the onions are for her hair fall instead, he presents Mamaearth onion hair oil to her the most convenient alternative. Positioning Mamaearth onion hair oil as an easier and modern way to give one’s hair the goodness of Sulphur, enriched with 10 essential oils & herbs that helps in reducing hair fall, the film is a simple yet powerful representation of the brands philosophy and product proposition of goodness inside. 

Commenting on the campaign, Ghazal Alagh, Co-Founder and CIO at MamaEarth said “Millennials are increasingly choosing products that are free of chemicals and safe. Mamaearth, with the goodness of nature in their products, is increasingly becoming the brand of choice by millennials for the product and value proposition. While the age-old remedies are effective, it is extremely tedious and time consuming to make the traditional preparations. Mamaearth is bringing these traditional recipes, coupling it with science and presenting convenient yet effective solutions for skincare and haircare needs. The film reflects this exact proposition. We hope this thought resonates with the millennials and they come forward and choose natures goodness with us and our products.”

The launch of the television commercial is an extension of the partnership with the highly popular television show Big Boss on Colors TV and Voot. And the campaign has also gone live across social media and digital platforms.

Commenting on this Gaurav Nabh, CEO at Korra said: "In cluttered category like hair oil, this innovative product required a simple and easy way of communicating its benefit in a short duration. Our latest work on the onion hair oil for MamaEarth is a simple idea & story that addresses the key barrier for usage. The fact that it's told lovingly through the voice of TV / Digital influencers makes the film likeable and endearing while delivering the message.

Deepak Kumar, Head of Creative at Korra said: “Women are very aware of the benefits of onion oil, especially with the rising searches on Youtube and DIY hacks. But these hacks and remedies are cumbersome and very laborious. The Mamaearth TVC had to clearly remind people about the ease of using onion oil now in a bottle and we did that with a simple slice of life situation of a couple where the husband showcases the goodness inside by helping solve the problem for his wife. The right cast, right music helped us create this beautiful piece.”

The TVC conceptualized by Korra Worldwide is a 25 second film and will be followed by shorter edit of 10 seconds, highlighting the product facet.

ABOUT MAMAEARTH 

Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is Asia’s first brand with Madesafe certified products that offer 100% toxin-free & natural baby care, skincare, and hair care products. Driven by innovation and using the best of science and ayurveda, the brand caters to all personal care needs of young, aspirational and increasingly conscious Indian consumers.  

In a short span of 4 years, Mamaearth has created a product portfolio of 120+ products packed with goodness inside, has reached over 2.5 million customers in 500 Indian cities, and is the fastest-growing FMCG start-up to hit 300 Cr run rate in India. Mamaearth products are available on www.mamaearth.in, major eCommerce platforms like Amazon, Nykaa, Flipkart and over 4000 stores across the country. 

ABOUT HONASA CONSUMER PVT LTD

Honasa Consumer Pvt Limited (HCPL), is a digital-first consumer brands company creating the FMCG conglomerate of the future.  A company built on the values of Honesty, Natural ingredients and Safe care, HCPL caters to the needs of millennial consumers through innovative products, evolved propositions, direct to consumer marketing, and e-commerce fulfillment. Currently catering to over 500 cities in India with brands like Mamaearth & The Derma Co., HCPL is building an ecosystem that helps benefit the consumers and community at large. Backed by Sequoia Capital India, Fireside Ventures, Stellaris Venture Partners, and Sharrp Ventures, HCPL is set to become a billion-dollar FMCG conglomerate in the next 5 years — spread across the globe but connected through a digital center of excellence. 

Bengaluru Girl Makes It to Top 4 National Finalists of India Fact Quiz 2020 Championship

After a gripping regional final for the South zone of India Fact Quiz Championship 2020, Shriya Ejanthker from Bengaluru beat 3 other semi-finalists from home state Karnataka and Telangana to qualify for the final leg of the national championship. The regional final was conducted virtually via Zoom and aired on TV over the weekend on Times NOW.

India Fact Quiz was launched in February 2020 as India’s first ever digitally gamified quiz on data and facts on India. It was conceptualized with the objective of challenging and correcting the biases of India’s youth around data and facts on India, in sectors like health, education, gender, climate, welfare and population. The championship, targeting the age group between 17-25, is created as a launchpad to identify the brightest and most factful young minds of India. It was launched with an online quiz content with over 450,000 quizzers participating across India. From this, 4 semi-finalists were shortlisted from the North, South, East and West zones each. The winners of each zonal final will qualify as the top 4 national finalists and compete for the pole position as India’s first Fact Champion.

Shriya, the winner of the South zone final, is currently in her second year of B. Tech in Mechanical Engineering from PES University, Bengaluru, and has a keen interest in all things related to socio-development and policymaking. In the regional round, she competed against the following 3 semi-finalists: Syed Murtuza Hashmi, 25, MD (Radio-Diagnosis), Deccan College of Medical Sciences, from Hyderabad, Telangana; Sampreeth Desai, 21, B.E (Industrial Engineering & Management), Dayananda Sagar College of Engineering, from Vijayapur, Karnataka; and Siddharth Jena, 25, Ph.D. (Climate Change and Wind Engineering), IIT Roorkee, from Belagavi, Karnataka.

The final was hosted by journalist Govindraj Ethiraj, founder of DataBaaz, a data-driven video story platform. The contestants and Govindraj enjoyed traversing through various quizzing rounds such as true and false, multiple choice questions and ranking in order. They were quizzed on their knowledge and biases on topics like gender pay gap, urban and rural infrastructure, health and disease control, climate change and renewable energy, government schemes and policies, and even Covid-19 related topics.

Excited to be representing Karnataka and the entire Southern zone of India at the national finals of IFQ 2020, Shriya says, “Participating in India Fact Quiz is opening my eyes and ears in an entirely new way to how I see India today. I do feel it challenged my biases as it presented an India that was far better performing than I had pictured. One such question was the percentage of married Indian women earning equal to or more than their spouses. The answer was around 44%, whereas I thought that number would be 12%, as I was under the impression a large number of urban Indian women do not work or work in lesser paid jobs, and most rural Indian women do unpaid work such as helping their husbands in the field or threading cotton. So, it was surprising to learn that almost half of married Indian women earn as much as or more than their spouses. I am now looking forward to being challenged in the final round of the championship and explore new areas that I can open my mind to.”

Along with Shriya from the South, the winner of the North final is 18-year-old Aditya Maurya from New Delhi, the youngest finalist in the championship. Together, they will be part of the upcoming national final with two other winners from the West & East.

The following upcoming episodes of the India Fact Quiz 2020 Championship will be aired on Times NOW:

• Regional final (West & East): 28th November, 2020 at 2:30 PM & 29th November, 2020 at 4:30 PM

• National final: 5th December, 2020 at 2:30PM& 6th December, 2020 at 4:30 PM

Edelweiss Tokio Life Unveils Educational Program for Organ Donation in 2nd Edition of #NoMoreWaiting Initiative

Continuing its social initiative #NoMoreWaiting for a second year, Edelweiss Tokio Life Insurance today unveiled a unique educational program on organ donation and a plan to build a corpus for underprivileged organ recipients. The insurer will continue its partnership with MOHAN Foundation, an NGO actively working for the cause.

Once again, the insurer has roped in Rahul Bose, Actor and Social Activist, as the face of the initiative and aims to harness his social influence in spreading awareness for this cause.

Commenting on the organ donation initiative, Sumit Rai, MD & CEO, Edelweiss Tokio Life Insurance said, “We deeply resonate with the cause of organ donation because it coincides with our organisation’s vision of protecting people’s dreams and aspirations. This year, we have widened our scope by investing in educating people and aim to gradually make organ donation a subject that is extensively discussed within our social circles. We hope to make a tangible and real-world impact by extending educative as well as economic support.”

The 2nd edition of #NoMoreWaiting will extend for a year and aims to create Organ Donation Ambassadors across the country through a structured program. As a part of this program, the insurer, together with MOHAN Foundation, will offer a 4-hour online certification course, followed by a 2-hour interactive session with experts, organ donor families and recipients.

With support from Edelweiss Tokio Life and MOHAN Foundation, people who have completed this course can conduct awareness sessions, social media campaigns and encourage others to pledge for organ donation.

Another important leg of this initiative will be its fund-raising campaign. The insurer will conduct fund-raising events throughout the year by partnering with well-known Indian musicians and help build a corpus for MOHAN Foundation. This corpus will support underprivileged organ recipients by facilitating expensive transplant surgeries.

Dr. Sunil Shroff, Managing Trustee, MOHAN Foundation said, “The ongoing pandemic has set back the cause of organ donation as containing Covid 19 has been a priority for all those involved in public welfare, be it hospitals or the government. This phenomenon is not limited to India but has happened across the world. So, such awareness initiatives are much more important in the current scenario to ensure that we keep moving forward in this journey irrespective of the external situation and reflect back and consolidate our achievements of the recent past to build a stronger program for the future.”

Last November, Edelweiss Tokio Life had undertaken a high-impact awareness drive to encourage Indians to take up an organ donation pledge. The insurer collected over 1 lakh pledges in a single month and created a new GUINNESS WORLD RECORDS title for most pledges received for an organ donation campaign in 24 hours.

Become an Organ Donation Ambassador here or extend financial support here.

About Edelweiss Tokio Life Insurance

Edelweiss Tokio Life Insurance is a joint venture between India’s Edelweiss Financial Services Ltd and Japan’s Tokio Marine Holdings. The company established its pan-India operations in July 2011 with an immovable focus on protecting people’s dreams and aspirations. Guided by customer insights, the company has been offering need-based and innovative life insurance solutions to help customers live their #ZindagiUnlimited. With a customer-centric approach, the company endeavours to build a multi-channel distribution network to effectively serve over 4 lakhs customers across the country. As of March 2020, the life insurer has established 121 branches in 93 major cities.