Toyota Kirloskar Motor announced a
partnership with Uber, the ride-hailing app to offer end-to-end vehicle buying
solutions for driver partners operating on the Uber platform. Through this
partnership Toyota’s Financial arm, Toyota Financial Services India Ltd.
(TFSIN) will provide 90% on-road funding on Etios and Livamodels
for first time drivers, further reinforcing its association with Uber ensuring
best-in-class products are easily affordable to first time buyers. The
90% on-road funding scheme encompasses a complete package of vehicle cost,
accessories, service packages, registration road tax and insurance. The scheme
will be applicable till the end of this year till December 2016. With
this initiative the world class product of Toyota will easily be affordable for
the Uber Driver Partners which will further add to the growth of the mobility
business.
The unique scheme, which has been
rolled out across all dealerships across the country, will provide
best-in-class service standards with priority processing for Uber drivers. Etios has
been very successful in the people mover segment where vehicles are preferred
only for their quality, durability and reliability, a testimony to its build
quality and strength. The excellent overall ownership cost value proposition
compared to other vehicles makes it most economical and well appreciated by
customers.
The Indian ride-hailing market is
burgeoning with growth in smartphone and internet users using ride-sharing
services for daily commute. As per reports, India’s ride-sharing market is
expected to be around $7 billion by 2020.
Toyota Kirloskar Motor has
collaborated with Uber offering major support to first time drivers on the Uber
Platform through this scheme. This initiative will further boost this market in
India with the best on road funding scheme which will ensure that customers can
easily buy Toyota products which have set a safety benchmark in the industry.
Speaking on the tie-up, N.
Raja, Director & Senior Vice President (Sales and Marketing), Toyota
Kirloskar Motor Pvt. Ltd said, “Toyota Kirloskar Motor is pleased to
announce this tie up with Uber, we believe the 90% on road funding scheme will
lead to a positive growth in the ride-sharing market. This initiative is
another step closer to changing the dynamics of mobility needs of an average
Indian and we are glad to be part of it. Fleet operators across India today
have understood the value proposition of Etios. Etios and Liva have set a
safety benchmark in the industry standardizing dual airbags and Anti-Lock
Braking System (ABS) with Electronic Brake-force Distribution (EBD) across all
grades.”
Tomohei Matsushita, MD and CEO,
Toyota Financial Services India Ltd. “TFSIN is committed to support
Toyota customers in India. Uber being an important partner, we are delighted to
support the tie-up and are willing to deliver best-in-class products and
services to Uber.”
Speaking on this partnership, Uber
India President, Amit Jain said, “ Toyota vehicles are among the most
popular cars on the Uber platform worldwide. We are proud to partner with
Toyota India to boost grassroots entrepreneurship.”
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