Fifty years ago, on October 20, 1966, at a time when interest in cars was
growing rapidly in Japan, Toyota unveiled the first-generation Corolla.
The Toyota Corolla is a five-passenger
vehicle from Japan that is positioned as the “most accessible car” in the
market. In the development of the Corolla, Toyota’s engineers have spent years
bringing together the best of the company’s technologies to offer to the
public. This car has been designed to become a main fixture across Japanese
society. It is fitted with a powerful water-cooled inline-four engine boasting
1,077 cc and 60 horsepower which provides a level of performance, and a vehicle
class that goes above and beyond. The Corolla is packed with new features where
its acceleration exceeds that of European cars within the same vehicle class.
The Corolla is truly a high-performance Japanese compact car.
Toyota Motor
Corporation was founded in 1937 with the overarching goal of helping to develop
the Japanese auto industry. Three decades later, Corolla was born at a time of
great interest in cars across Japan. The 80 Point Doctrine +α Concept
underpinned the development of the Corolla. This design concept stipulates that
the car has to achieve 80 points on a 100-point scale on average, and some +α
(extra) features were necessary to give the vehicle additional appeal, which
would help exceed customers’ expectations. Over the past five decades, even as
the Corolla has evolved over 11 generations, Toyota has consistently applied
this understanding to models sold in Japan and around the world.
Born in Japan in 1966,
the Corolla is now being produced in 13 countries, and over 1.3 million units
are sold annually in more than 150 countries. It takes 9 million cars to cover
the earth's circumference once and hypothetically, if were to stack all the
Corolla cars sold till date globally, then we would be taking 4.7 rounds across
the circumference of the earth. With a record 44 million units sold
globally to date, the Toyota Corolla has established itself as the world’s
best-selling car of all-time.
During the last 50 years,
customers from all around the world have come to share the same love for the
Corolla; and the Corolla development team has consistently worked hard to meet
and exceed their expectations. We would like to take this opportunity to
reflect on the past 50 years of the Corolla, through stories told by those who
have been part of the Corolla journey.
This
special website features various aspects of the Corolla, including customer
memories, the history of the vehicle, comments from those charged with
developing the car and more. Content will be posted in stages, so please visit
the site often!
Corolla 50th Anniversary Special Website
Overview of the Corolla 50th Anniversary Special Website
- Story: Corolla stories by customers from Japan and around
the world
- History: Evolution of the Corolla since the first
generation and their corresponding eras
- Message: Commentary by Chief Engineers of the Corolla
- Feature: Special content, including an AE86 Levin
test-drive video and a commentary by a "Corolla geek"
- Gallery: Generations of the Corolla and key historical
photos
- Link:
URLs to news releases of the Corolla of each generation, as well as some
Corolla related websites.
Commenting
on this milestone, N Raja, Director and Senior Vice-President, Sales and
Marketing, Toyota Kirloskar Motor Ltd. said, “With its
rich legacy and phenomenal success across the globe, the Toyota Corolla has set
a benchmark & market leadership in India with 42% segment share. Well
appreciated for its design innovation and time-tested quality engineering, the
Corolla Altis has been doing consistently well ever since its launch in India
and has won the hearts of over 1 lakh happy customers in India”.
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