ICICI Prudential Life Insurance has launched the ICICI Prudential Life BSE 500 Enhanced Value 50 Index Fund, a new fund for its Unit Linked Insurance Plans (ULIPs). The fund aims to provide customers a platform to participate in India’s economic growth story by focussing on stocks which are fundamentally strong but currently offering value below their true potential.
The new fund, which is open for customers to invest in, will mirror the BSE 500 Enhanced Value 50 Index, which comprises 50 companies that are selected on value-based investment parameters such as earnings, book value and sales relative to price. The fund’s objective is to capture investment opportunities in fundamentally strong but temporarily undervalued companies, enabling customers to benefit as these stocks move towards their fair valuations over time.
This index fund follows a systematic, rule-based investment process and is reconstituted quarterly to ensure it remains aligned with evolving value opportunities across large, mid and small-cap segments. This will allow customers to access a diversified portfolio with minimal effort and low tracking error. Regulations may restrict the fund from investing in all the stocks in line with their weights in the index from time to time. As a result, there could be a possible tracking error. Historically, the BSE 500 Enhanced Value 50 Index has delivered a more resilient performance than its parent index in 12 out of 19 years from 2006 to 2024, highlighting the long-term potential of a disciplined value strategy.
Commenting on the launch, Mr Manish Kumar, Chief Investment Officer, ICICI Prudential Life Insurance Company Limited, said, “The ICICI Prudential Life BSE 500 Enhanced Value 50 Index Fund, a passively managed fund, will offer our ULIP customers a simple and transparent way to participate in India’s growth story. It will offer them the proven philosophy of long-term value investing to build wealth.
Customers entrust us with their savings to achieve their life goals and as a customer-centric brand we endeavour to provide them with investment options which can ensure the fruition of their long-term financial goals.
We believe, the ICICI Prudential Life BSE 500 Enhanced Value 50 Index Fund will enable our customers to systematically save. Wealth creation is a long-term process and ULIPs, by design are ideal for this as they nudge customers to have a semi-forced discipline to investing. This index fund will enable our customers to achieve their long-term goals which could range from retirement planning to children’s education. Notably, the life cover offered by ULIP products ensures financial security for the family in case of an eventuality, besides being cost and tax efficient.”
With the launch of the BSE 500 Enhanced Value 50 Index Fund, the Company has further bolstered its range of investment solutions that are designed to make long-term wealth creation more accessible, enabling customers to be financially secure.
The BSE 500 Enhanced Value 50 Index Fund is available with some of the Company’s popular ULIP products such as ICICI Pru Signature Assure, ICICI Pru Smartkid Assure, ICICI Pru Smart Insurance Plan Plus (SIP+) amongst other ULIP products available on www.iciciprulife.com.
About ICICI Prudential Life Insurance (www.iciciprulife.com)
ICICI Prudential Life Insurance Company Limited is promoted by ICICI Bank Limited and Prudential Corporation Holdings Limited. The Company began its operations in fiscal year 2001 and has consistently been amongst the top private sector life insurance companies in India on Retail Weighted Received Premium (RWRP) basis. The Company offers an array of products in the Protection and Savings category which match the different life stage requirements of customers, enabling them to provide a financial safety net to their families as well as achieve their long-term financial goals. The digital platform of the Company provides a paperless buying experience to customers, empowers them to conduct an assortment of self-service transactions, provides a convenient route to make digital payments and facilitates a hassle-free claims settlement process.
The Company has introduced ICICI Pru Stack, a first-of-its kind suite of platform capabilities that combines digital tools and analytics. This innovative suite aims to enhance the understanding of customers' requirements and enable distributors to offer suitable insurance products, deliver seamless experiences, and provide exceptional pre- and post-sale services. By deploying this comprehensive solution, the Company aspires to transform into the most customer-friendly and partnerable insurance provider in the country.
At September 30, 2025, the Company had an AUM of Rs. 3.21 lakh crore and a total in-force sum assured of Rs. 42.16 lakh crore. ICICI Prudential Life is also the first insurance company in India to be listed on both the National Stock Exchange (NSE) Limited and Bombay Stock Exchange (BSE) Limited.
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