Tourism Australia and Air India have today signed a three-year marketing agreement to sustain and drive the positive trend in Indian visitor arrivals to Australia as Air India expands its presence in the market.
Under the Memorandum of Understanding (MoU), Tourism Australia and Air India will explore opportunities to jointly undertake and implement marketing activities to showcase Australia’s world-class appeal and drive future growth in visitation.
Phillipa Harrison, Managing Director, of Tourism Australia said, “We have seen tremendous growth in the number of arrivals from India to Australia in recent years and we are keen for arrivals to continue to track in that direction. Tourism Australia’s agreement with Air India highlights our commitment to strengthening partnerships and exploring new ways to encourage Indian travellers to plan and book an Australia holiday. We look forward to working closely with Air India to showcase Australia as a holiday destination.”
Tourism Australia’s Executive General Manager of Eastern Markets and Aviation, Andrew Hogg said, “As one of Australia’s valuable tourism markets, India holds immense promise, and we’re excited to collaborate with Air India to further elevate Australia’s appeal for high-yielding Indian leisure and business travellers. We aim to sustain growth in visitor numbers from India to Australia while enhancing travel experiences and connectivity between the two countries.”
Campbell Wilson, Chief Executive Officer & Managing Director, Air India said, “We are excited to partner with Tourism Australia to facilitate travellers’ experiences of the unique offerings this destination has to offer. As we broaden our network across the globe, we aim to deepen our presence in Australia as well.”
Air India currently operates 17 weekly non-stop flights connecting India and Australia. In the year to August 2024, the airline transported over 170,000 Indian travellers, securing an 18.5% market share and remains one of the largest carriers of traffic from India to Australia.
About Tourism Australia
Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel. Tourism Australia’s purpose is to increase the economic benefits of tourism to Australia, and in particular seeking opportunities to grow the overnight annual expenditure generated by tourism. The organisation is active in around 15 key markets, where it aims to grow demand for the destination’s tourism experiences by promoting unique attributes which will entice people to visit. Tourism Australia’s activities include social and digital media, traditional advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications, and consumer research.
For more information visit www.tourism.australia.com | www.facebook.com/seeaustralia
About Air India
Founded by the legendary JRD Tata, Air India is a pioneer of Indian aviation. Since its first flight in 1932, Air India has built an extensive global network that spans 29 countries across five continents, connecting India with major destinations in USA, Canada, UK, Europe, Africa, Asia Pacific, Australia, and the Middle East.
After its homecoming in 2022, from the Government of India to the Tata group, Air India embarked on Vihaan.AI, a five-year transformation journey, with a vision to be a global airline with an Indian heart. The first two phases of this transformation, ‘Taxi’ and ‘Take-off’, were focused on fixing the basics and building foundations for growth. The airline has now entered the ‘Climb’ phase, which will focus on achieving excellence in operations and customer experience.
A member of Star Alliance, the largest global airline consortium of leading international airlines, Air India offers seamless connectivity to passengers as a full-service global airline, while its wholly owned subsidiary Air India Express operates as a low-cost airline flying within India and nearby countries.
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