* Tea Sourced from the renowned Makaibari Tea Estate, Honest Tea is a refreshing ready to drink green tea.
* It is available in Lemon-Tulsi and Mango flavours.
* Campaign film: https://www.youtube.com/watch?v=6IScKb3ZUg4
Honest Tea, a ready-to-drink beverage with organic green tea announces their newest #FindYourGood campaign in collaboration with celebrated author, columnist, and wellness enthusiast Twinkle Khanna. The newly launched film depicts Twinkle Khanna finding her calm amidst daily chaos, with #HonestTea, made from organic green tea, sourced from the famous Makaibari Tea estate.
In a world filled with societal expectations, Honest Tea’s campaign nudges people to define their own way of relaxation. As a supportive ally in this quest, the brand offers two great tasting flavors, Lemon-Tulsi and Mango.
To kick off the campaign, Honest Tea will roll out a series of social films and digital activations, engaging with consumers across various platforms. Conceptualized by WPP Open X, the campaign film, captures a relatable moment as Twinkle confronts her to-do list. As she sits down to relax, she enjoys a sip of Honest tea, and says "it’s up to you to decide what’s good for you.
Speaking about the collaboration with Honest Tea, Twinkle Khanna said, “I am excited to be part of the #FindYourGood campaign that echoes my mantra of a good, holistic life. Stimulated by the importance of finding joy and balance in the everyday, Honest Tea’s campaign strives to bring about a positive transformation in the well-being of the modern woman."
Commenting on the launch of the new campaign, Ruchira Bhattacharya, Senior Director, Marketing at The Coca-Cola Company, India and South-West Asia Operating Unit said, “Honest Tea is proud to launch the #FindYourGood campaign that celebrates those little moments of peace and calm in your daily rigmarole. The partnership with Twinkle Khanna resonates our purpose to support and encourage one’s personal idea of balance and wellness in this fast-paced world.”
Sharing his views about the latest campaign, Mukund Olety, Executive Creative Director at WPP Open X, said, “Our latest campaign, #FindYourGood, throws light upon a very important thing that many of us often tend to forget, which is making time for little moments of peace and joy in our daily lives” Speaking about the collaboration with Twinkle Khanna, he said, “Teaming up with Twinkle Khanna for this campaign has been a truly joyful experience. As a proponent for wellbeing of women, she naturally conveys the nuances we wish to communicate through this campaign.
Honest Tea is currently available on e-commerce platforms in select cities- Bangalore, Mumbai, Hyderabad, Chennai, Pune and Gurgaon, at the price point of Rs 60. For more details visit Honest Tea’s Instagram page - @honestteaindia.
About The Coca-Cola Company
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’, offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and juice beverages. The Company also offers hydration beverages including Limca Sportz, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes range and Smartwater. In addition, it offers Costa Coffee and organic green tea based beverage- Honest Tea amongst its range of coffee and Tea. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.
Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
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