Thursday, June 27, 2024

Eze Perfumes Launches Travel-Size 18ml Variants For On-The-Go Fragrance Enthusiasts


Eze Perfumes, from the House of Sawai Fragrances, proudly announces the launch of 18ml variants for its perfume line. Renowned for their expertise in fragrance elements, the brand introduced these compact perfumes as an extension to their March 2023 debut collection, catering to the needs of modern, on-the-go consumers who appreciate versatility and luxury. The brand celebrates a legacy of excellence in designing, manufacturing, and supplying essential oils and fragrances globally. Eze, inspired by the Igbo word meaning 'king', symbolizes regality and elegance reflected in its vibrant, cylindrical-designed bottles featuring a glass base and sleek click-on cap.

The new 18ml variants offer a travel-friendly solution for perfume enthusiasts who enjoy carrying multiple scents wherever they go. With a lineup that includes citrusy, fresh and woody perfumes for men (Elation, Surge, Nomad), floral, fresh and sweet scents  for women (Flow, Awe, Joy), and two zesty, sophisticated unisex options (ID, Vibe), Eze Perfumes cater to diverse tastes and preferences. The new 18 ML perfumes are priced at 495 INR each. Designed with the discerning perfume enthusiast in mind, these compact bottles ensure versatility without compromising on the rich, distinct scents that Eze Perfumes are known for. Whether it's the vibrant notes of Elation and Flow, the invigorating aroma of Surge and Awe, the comforting scents of Nomad and Joy, or the versatile appeal of ID and Vibe, each fragrance embodies Eze Perfumes' commitment to elegance and individuality. Ideal for both personal use and gifting. These travel-friendly editions are poised to become a must-have accessory for those who appreciate fine fragrance wherever they go.

Mr. Pushkar Jain, CEO and Perfumer at Sawai Fragrances said, "We are thrilled to launch the 18ml variants of Eze Perfumes, designed to blend convenience with uncompromising luxury and quality. This introduction reaffirms our dedication to innovation and catering to the evolving preferences of our discerning customers. The perfumes are easy to carry, perfect for people on the go, and proudly made in India. Each scent promises a sophisticated and fine experience, embodying our pursuit of excellence in every bottle"

Ms. Kanishka Jain, Director of Incredible Indriya, added, "Eze Perfumes encapsulates the essence of modernity and sophistication, appealing to a new generation of fragrance enthusiasts. The compact size of our new 18ml variants ensures that consumers can enjoy their favourite scents wherever they go, making them ideal for those who enjoy mixing fragrances and is also perfect for slipping into small sling bags or carrying in your wallet. These versatile editions reflect our commitment to providing convenient luxury, allowing individuals to express their personal style effortlessly. Whether for travel or daily use, Eze Perfumes' enduring scents crafted in India promise a delightful olfactory experience with every application, embodying our dedication to quality and innovation in the perfume industry."

Eze Perfumes is available in three sizes 18 ML, 30 ML and 75 ML on Amazon, Myntra, Nykaa, Flipkart,, Reliance Centro, and ezeperfumes.com

About Incredible Indriya:

Incredible Indriya is a dynamic conglomerate of direct-to-consumer (D2C) perfume and beauty brands that commenced with the successful launch of Eze Perfume this year. It is an ambitious extension of Sawai Fragrance, a leading B2B company with a rich history in the creative perfumery manufacturing industry since 1965. Incredible Indriya’s mission is to provide high-end products that are not only exquisite but also are made in India. The brand is committed to breaking barriers and ensuring that everyone has access to refined and exceptional experiences. They understand that true luxury goes beyond material possessions. Therefore, their dedication extends beyond delivering exceptional products. Incredible Indriya strives to foster a more compassionate and sustainable world. Through their initiatives, they aim to create a positive impact on society and the environment, making a difference in the lives of individuals and the planet we call home.

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