· IBM will now be offering its Watson Customer Engagement (WCE) services, the world’s leading “AI-Powered” Enterprise Marketing Cloud solution from its Cloud data center in India.
· With the launch of this new service, IBM will become the only company in the world to offer best-in-class “AI - powered” Enterprise Marketing Cloud Services locally from a Data Center in India.
· IBM’s Indian customers can now host their marketing data on our cloud data center, which gives them proximity, scalability, and more importantly helps them meet regulatory requirements.
· This move will enable marketers of Indian businesses and government agencies to create unique customer journeys, while ensuring that their clients have more control over their marketing data in line with data privacy regulations, especially in highly regulated sectors such as Banking, Insurance and more.
· IBM has a rich legacy of working with some of the top brands across the world and in India – who are redefining their customer journeys with the help of IBM’s technologies.
· Our valued clients such as Payback, IndusInd Bank and Titan are all leveraging IBM’s Watson Customer Engagement which is helping them create world class marketing campaigns to engage deeply with their customers.
About Watson Customer Engagement
IBM’s customer engagement expertise hasn’t evolved overnight. They are the result of a 20+ year journey focused on building a unique portfolio with $3.5 billion in investments, a commitment to innovations as seen through its 1,200 patents 12+ strategic acquisitions and 17,000+ clients’ implementations globally.
With IBM, clients gain a 360-degree view of the customer that engages them with new innovative, truly personalized experiences both in-store and online, that inspire them to buy.
· IBM’s offerings are “AI-powered” via the industry’s most advanced cognitive technology (WatsonTM), enabling marketers to identify audiences, identify the right content, identify message sentiment, and personalize customer experiences in real-time. Some key differentiators of these offerings are:
· It allows digital marketing professionals to unlock value by exceeding revenue, customer loyalty, and customer engagement goals via personalized, automated, multi-channel marketing programs.
· Our clients can deliver the smartest campaigns and perfect customer experiences with “AI-powered” capabilities and seamless access to customer behavioral and profile data to construct any program you desire.
· The “AI-powered” Marketing Assistant saves users time and effort (tasks that take hours can be completed in minutes) and helps marketers make better decisions.
· Clients can drive customer engagement with truly personalized campaigns using AI-determined customer locations (such as “work” and “home”) and predictive weather conditions.
Analyst Views
* In 2017, IDC’s MarketScape on Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment identified IBM Watson Marketing as the only company in the leader segment.
IBM has been named as a leader by Gartner in the Magic Quadrant for Multichannel Marketing Hubs, April 2018
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