In a bid to ensure hassle-free
communication and booking experience for its guests, OYO - India’s largest
hospitality company, has started testing WhatsApp enterprise solution.
Travellers booking an OYO will now have the choice to receive their booking
confirmations along with cancellation and navigation details for locating a
hotel via WhatsApp. This development is in line with OYO’s pioneering use of
technology in budget hotel operations in India - enabling users to book a hotel
across 230 cities in India, Malaysia and Nepal within seconds via the OYO app.
Once a booking is created, the
integration will allow OYO to send a confirmation message through
WhatsApp. Customers will receive the message through OYO’s verified profile to
ensure reliability. In case of connectivity issues, OYO will further notify the
guests through SMS. Users who do not use WhatsApp will receive notifications
through SMS and email. In order to ensure privacy and security for guests, the
company will only send relevant information about a guest’s stay through
WhatsApp. Guests will also receive directions for locating their hotel on the
day of the check-in and notification in case a booking is cancelled.
Commenting on the development, Anil
Goel, CTO - OYO, said, “Technology has been the biggest driver for OYO to
create value in India’s hospitality industry and also the experience we offer
to our guests. Since OYO’s inception, we have built first-in-industry tech
solutions - such as OYO consumer app, Krypton and the Owner app for our hotel
partners. With the latest WhatsApp integration, we will make the post-booking
experience hassle-free for our guests. They can now easily access their booking
details via WhatsApp, which enjoys a huge reach in India with over 200 million
active users. It’s fast, secure and hassle-free — exactly how the OYO
experience is.”
Through innovation in technology,
training and strong brand recall, OYO has established its leadership in the hospitality
segment today with 8,500-plus hotels in more than 230 cities within its network.
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