CleverTap, the pioneering provider of a mobile analytics and user
engagement platform, today announced their integration with Exotel’s cloud
telephony solution as part of their holistic product offering. With this
partnership, CleverTap’s diverse range of clients can engage with users via SMS
in a more timely, personalized, and effective manner. This further increases
the efficacy of CleverTap’s industry-leading analytics and segmentation engine,
helping clients run multi-channel SMS campaigns to increase user engagement and
retention.
Speaking
on this latest development, Kuldeep Dhankar, Head of Business at CleverTap,
said, “In today’s hypercompetitive market landscape, a satisfactory
customer experience drives business growth. Thus, it is vital for businesses to
have the right technology in place to deliver the best possible user experience
and stay one step ahead of the competition. At CleverTap, we adopt a
customer-first approach and take into account all the feedback and requests
that we receive. Based on their requests, we decided to integrate SMS as a user
engagement channel on our platform. Exotel’s proven track record convinced us
to choose their service offering. This will help our clients run personalized
engagement campaigns right from our dynamic platform using push notifications,
in-app messages, web notifications, emails, and now SMS as well.”
No comments:
Post a Comment