Silicon Valley Of India Overcomes Stress; Avails Buy Now Pay Later For Hair Loss Treatments: Mswipe Data

* City sees rise in Hair loss and thinning treatments availed on EMI~

* Guitar and Piano are popular instruments being bought on BNPL ~

The ‘Buy Now Pay Later’ (BNPL) trend, which has primarily been popular in purchase of smartphones, has made inroads in newer categories with the EMI economy finding relevance in products such as garments, musical instruments, mechanisation of kitchen to even hair treatment products in a stay at home, work from home scenario.

According to the findings, people in the ‘Silicon valley of India’ are availing BNPL for personal care, especially hair loss and thinning treatments. Besides Bengaluru, Mswipe’s merchants are also seeing high adoption in Mumbai and Delhi, indicating continued anxiety levels in metro cities owing to COVID- 19. Musical instruments is another category being availed on EMI by the people in Bengaluru with Guitar and Piano being popular amongst all other instruments.

These insights have emerged during an assessment of Buy Now Pay Later (BNPL) transactions across different merchant categories of Mswipe, India’s leading end-to-end digital enabler of SMEs and the largest POS acquirer in the country. Mswipe offers BNPL  or checkout finance through its Brand EMI offerings to SMEs across Mobiles, Consumer Durables, Education, Health, Furniture, Wellness and Luxury segments.

Manish Patel, Founder and CEO, Mswipe said, “The insights reveal a fundamental shift in the behaviour of consumer both in terms of their lifestyle choices and their financing preferences. The growing EMI economy creates opportunities for small businesses that have not been using checkout finance as an incentive for their customers up until now. Mswipe’s Brand EMI empowers retailers to offer the freedom to choose payment terms, thereby giving a fulfilling shopping experience to their customers.”

The average transaction size observed for hair thinning and hair loss treatment was INR 43,000 indicating a receding hairline troubling people living in metros. Whereas, Musical Instruments with an average transaction size of INR 40,000 are being purchased on BNPL using the instant checkout finance option offered on Mswipe POS Terminals.

Mswipe had launched Brand EMI late last year as a value added service which enables merchants to offer zero interest EMI financing from over 30 brands in less than 15 seconds. This drastically improves the checkout process, and reduces cart abandonment due to lack of suitable financing options, thereby helping small businesses drive sales.

About Mswipe

Mswipe aims to be India’s largest financial services platform for SMEs and merchants by providing seamless mobile POS and value-added Services. It is the largest independent mobile POS merchant acquirer and network provider with 6.75 lakh POS and 1.1 million QR merchants across the country. Mswipe offers a host of POS solutions for all types of payment acceptance - cards, wallets, mobile payment apps and bank apps, contactless and QR payments. Headquartered in Mumbai, Mswipe began operations in 2011. Its key investors include B Capital, UC-RNT, Falcon Edge Capital, Matrix Capital Partners, DSG Partners and Epiq Capital.