Peps’s New ‘Zenimo’ Denim Spring Mattress to Increase its Market Share to Rs 500 Cr by 2020

Peps Industries, makers of India’s top-selling spring mattresses, today launched its premium denim mattress ‘Zenimo’ across South India. This is the first ever mattress made from denim in India. With its eyes set on capturing the market of the young and trendy, Peps looks to reach its expansion goals to be a 265 crores to 500 crores company by 2020 in the spring mattress category. Peps has always strives to ensure that their consumers get the optimal comfort level.

The founders of Peps Industries, with a cumulative experience of 60-odd years, have continuously invested in R&D and have introduced innovative products with world class technologies in the market they were the beacon of innovative product in the segment.

Speaking at the launch, K. Madhavan, Founder member & Managing Director, Peps Industries, said, “Peps has always given the utmost importance to innovation. We are proud to launch India’s first ever denim mattress. The youth today is constantly looking for comfort to keep up with their hectic lifestyle. The brand new Zenimo will cater to these needs of this consumer.

Peps has been growing at an astounding 25% CAGR. This year will be no different. Innovative products like Zenimo will help Peps expand its category of offerings. We are looking at reaching revenues of 500 crs by 2020 through such category and geographical expansions. We are now looking to expand our presence in the South East Asian market as well.”

The mattress, Zenimo, which is made from the finest denim material, provides a never-before seen uber-luxurious fusion of style and comfort. The stylish and rugged denim frame protects the mattress from wear and tear, while the pocketed spring technology gives all-weather comfort and support. Keeping in mind the young, urbane and trendy population, Zenimo gives the user the most durable, stylish and comfortable sleep possible, ensuring the user wakes up fresh, energized and ready for the day.

Commenting on the consumer desires, G. Shankar Ram, Joint Managing Director, said, “We have observed in the last five years that there has been an evident change in consumer buying patterns. There has been a growing acceptance for our high-end mattresses as now consumers want to invest in comfort as they spend 7-8 hours on the mattress which rejuvenates them and they wake up fresh. This is helping us hold on to our market leadership in the spring mattress segment.