Amazon India Launches Priyadarshini Handlooms’ Fabric Products in the Festive Season

Amazon India is ensuring that this year Diwali will be even more special as it launches Priyadarshini Handlooms, the brand outlet of Karnataka Handloom Development Corporation (KHDC) which is a Government of Karnataka Undertaking. Originally known for its silk sarees, KHDC today offers some of the finest hand woven range of traditional and printed silk sarees, bed spreads, carpets, home furnishing products, shirts, etc. Established in 1975 with the objective of providing support to weavers, KHDC currently has 13000 handlooms under its wing. This festive season the local weavers associated with KHDC will be able to showcase their talent and art to a wide customer base of Amazon.in across the country and boost their revenues.

As Dussehra is just round the corner, Amazon India wants to make the festival special not just for its customers but also for the sellers. In line with its vision to transform the way India buys and sells, this launch will enable Priyadarshini Handlooms’ weavers to leverage the growth of digital commerce and make the most of the festive season sale. The wide range of products offered by Priyadarshini Handlooms are ideal selections for the festivity. Different varieties of fabrics are produced by the weavers of KHDC blending ancient heritage with today’s contemporary fashion trends. Amazon India will feature sarees from Priyadarshini Handlooms that display the craftsmanship and creativity of their designers and artisans.

Talking about this launch, N.L. Shantakumar, Managing Director, Priyadarshini Handlooms said “We are glad to partner with Amazon India especially ahead of the festive season and Dussehra which is one of the most-popular and widely celebrated festivals in the country. This association marks the beginning of a new journey for the weavers as they venture into the arena of e-commerce. Karnataka produces some of the finest hand-woven products which have always been popular and in demand. With this launch, we will be able to cater to our consumers all over India and grow our business.”

Gopal Pillai, Director & GM, Seller Services, Amazon India, added, “Our partnership with Priyadarshini Handlooms is a part of our constant endeavor which is aligned with the Government’s ‘Make in India’ and ‘Digital India’ initiatives. We believe that it is essential to extend our support to sellers in ways that they benefit and grow. This launch specifically timed around the festive season and especially Dussehra, is aimed at leveraging the festive season and benefitting both -- our consumers and sellers. Our consumers will get new, exciting offerings whereas the weavers of Priyadarshini Handlooms will get access to our millions of customers across the country.”

Since its launch in June 2013, Amazon.in has been working extensively to launch services that meet different business requirements of sellers and help them grow their business profitably online. From offering Fulfilment By Amazon (a pay-as-you-go fulfilment service wherein Amazon.in  packs, ships and delivers products to customers, manages returns and does customer service on behalf of the sellers), innovating Easy Ship (an assisted shipping service that makes it easy for sellers to ship products across India), launching Seller Flex (bringing Amazon’s flagship FBA experience to the seller’s doorstep by implementing the FBA technology at sellers’ warehouses), introducing Amazon Tatkal (a service-on-wheels to help SMBs get online within 60 minutes), to building the largest storage capacity in ecommerce in India for sellers to the tune of 13 million cubic feet, Amazon.in has been helping sellers reach millions of customers across the country.