Following
in the footsteps of Digital India mission, leading fashion retailer, Shoppers
Stop has partnered ToneTag, a proximity communications firm, to integrate
and deploy ToneTag sound-based contactless payments at its stores. This
technology will use sound-waves from mobile phones to enable customers to make
‘cardless’, ‘cashless’ and ‘contactless’ payments at all 84 Shopper Stop stores
spread across the country.
“Our collaboration with ToneTag is yet another step in the
direction of digitising all our Shoppers Stop stores. Our paramount focus is to
offer our customers a convenient, fast and enhanced shopping experience. With
ToneTag’s sound-based technology, our customers will now have multiple payment
options for a smooth, fast and convenient shopping experience,”
said Govind Shrikhande, Customer Care Associate & Managing Director,
Shoppers Stop Ltd.
With ToneTag’s sound pay technology, customers can make secure
payments within a matter of seconds and experience a faster check out.
“Shoppers Stop’s contribution towards digitisation has been
exemplary. I am a strong believer that Shoppers Stop and ToneTag will continue
to strive for best consumer experience.
“Shoppers Stop’s contribution
towards digitisation has been exemplary. I am a strong believer that Shoppers
Stop and ToneTag will continue to strive for best consumer experience by
bringing great retail technology with simple user interface,” said Kumar
Abhishek, CEO, ToneTag.
ToneTag’s technology uses audio
signals or ‘tone tags’ for data exchange between devices. Payment instructions
can be transmitted, using a sound signal, through a traditional phone line,
without any additional hardware or software requirements or dependencies. This
makes highly inter-operable and secure cashless payments possible from any
mobile phone to another phone or computing device.
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