India’s largest luxury
car manufacturer, Mercedes-Benz organized its unique customer engagement
initiative, Luxe Drive, in the ‘City of Gardens – Bangalore’ over the weekend.
The patrons who were present got a comprehensive brand experience, based on the
three pillars of Adrenaline, Gourmet and Lifestyle during these two days of the
event. The event became a runaway success and patrons enjoyed the luxurious
brand experience that blends the thrill of driving with lifestyle combined with
gourmet. The event was held at Nice Ring Road, Bengaluru, Karnataka.
The patrons enjoyed the best of luxury and brand experience made
available by Mercedes-Benz India. Renowned Chef Ranveer Brar ensured the guests
enjoyed delectable platter prepared by him. The fashion workshop conducted by
Genesis Luxury created buzz among patrons as they showcased globally renowned
lifestyle brands at the event. Patrons also received an opportunity to drive
the fascinating range of Mercedes-Benz vehicles on the specially designed
tracks. This drive showcased the technological prowess and luxury quotient of
the cars.
Speaking on the occasion, Roland Folger, Managing
Director and CEO, Mercedes-Benz India said, “The garden
and IT city of Bangalore is a gateway of Southern prosperity and it is a
quintessential market for us at Mercedes-Benz. Customer engagement programmes
like Luxe Drive are essential to engage with our potential customer base and we
do this by providing them an indulgent brand experience synonymous with the
Three Pointed Star. Such customer oriented activities help us in creating and
strengthening our brand’s resonance with our patrons and prospective customers.
At Luxe Drive, we inform, engage and intrigue our audience by providing the
best experience of gourmet, adrenaline and lifestyle. We are confident of
bringing more such customized engagement programs in the future, and continue
to fascinate our valuable patrons with memorable experiences.”
Mercedes-Benz introduced many interesting activities this year
like the Blind Fold Photography Workshop and Live Musical Performances to
enthrall the patrons. The blind fold photography workshop celebrates the
diversity of human conditions; a visually
Luxe Drive had in store something for everyone, right from the
tiny toddlers who can enjoy themselves in the fun-filled zone specially created
for them, to the ardent brand enthusiasts who could pick some exclusive and
trendy Mercedes-Benz merchandise. This time AMG Lifestyle Collection was also
on display in addition to the regular merchandise, adding even more excitement.
The Mercedes Trophy zone had exclusive Mercedes Trophy goodies on display that
kept the participants and families engaged throughout. The Mercedes-Benz
pre-owned car sales team also organized a free car evaluation where in a
special trade-in opportunity was provided along with personalized finance
options.
No comments:
Post a Comment