In line with its
strategy to catalyze shift from offline to online and keeping the recent
development (demonetization) in consideration, MakeMyTrip, India’s leading
travel company today launched a special cashless travel sale ‘The Cashless
Travel Carnival’.The sale, scheduled to be held from Tuesday, 06
December 2016 – Thursday, 08 December 2016, focuses on the upcoming high travel
season and provides jaw-dropping offers and attractive discounts across
flights, hotels and holiday packages across platforms – desktop, mobile app and
m-site. With the aim to provide the widest range of travel options at best
prices, MakeMyTrip has partnered with Axis Bank and Citibank as exclusive
banking partners for this event
Commenting on the launch of the
sale, Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip said, “As
a company we have been focused on driving customers to shift from offline to online
for their travel bookings. In line with the recent demonetization drive, we
have designed this three-day long event to help customers realize the benefits
and convenience associated with making bookings online. We are thankful to all
our partners joining us in rolling out this mega travel carnival.
He further added, “With over
27.5 million downloads till date, our app is the most widely used travel app in
India and we are strongly focused on strengthening our mobile technology and
have been constantly enhancing our systems to offer a seamless booking
experience to our customers. We look forward to a positive
response and constructive feedback from our customers.”
Given the underpenetrated and fragmented
nature of online accommodation segment in the country especially hotels where
online penetration currently stands at around 14%, The Cashless Travel Carnival
offers lucrative deals on online bookings panning a wide range of hotel
properties across the country.
Led by aggressive integrated offline and
online marketing campaign, The Cashless Travel Carnival has been built on
strong partnership alliances & exclusive supplier participation including
Taj Hotels Resorts and Palaces, Amazing Thailand, Air France, KLM, Malaysia
Airlines, Qatar Airways, Mailndo Air, Turkish Air, Ginger Hotels, Country Inn
and Suites, Lemon Tree Hotels, Sarovar Hotels and Resorts, The Lalit, Sterling
Holidays, Neemrana Hotels, Pride Hotels and Resorts, Citrus Hotels, Keys
Hotels, Bookmyshow, Croma, Myntra and Ola among others.
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