Ad Club Bangalore successfully concluded the 21st edition of its
annual awards – Big Bang Awards for excellence in communication and
mediaon September 23, 2016 at Jayamahal Palace, Bangalore. Among the Gold awardees
include: Tata Sky for Client of the Year; Mindshare for Media
Agency of the Year (Covers Digital, Mobile and Traditional Media); Maxus for Social Media Agency
of the year; Stark Communications for Creative Agency of the Year; Saatchi
and Saatchi Health for Healthcare Agency of the Year.
This year, the event wasn't just confined to awards night but
was conceptualised in a manner to encourage the ideology of Connected India,
which was the theme of the event. The evening commenced with eminent industry
personalities- Nihaal Kashinath (Founder, IOT Bangalore), S Anand
(Chief Executive Officer, Gramener) and Arunabh Kumar (Founder and CEO, The
Viral Fever and TVF Media Labs) sharing their opinion and views as
guest speakers on Internet of Things, Connected Data, and Connected Content
respectively.
The program hosted some of
the leading names of the communication and media industry and was a showcase of
the impressive and outstanding work of organizations in this sector. With more
than Seven Hundred influential figures in attendance, the night, besides being
interactive and engaging, recognized the achievements of the recipients under
the most coveted titles of the industry.
Stark Communications was
named Creative Agency of the Year. Mindshare and Maxus were the biggest
winners of the night bagging awards for Media, Digital, and Social Media
Agencies of the year, respectively. Saatchi and Saatchi Health won the
Healthcare Agency of the Year.
Tata Sky Won the Client of
the Year Award winning across several categories.
Commenting on the awards program, Sanchayeeta Verma,
President Ad Club Bangalore and Managing Partner, Maxus, South India and South Asia, said, “We had unprecedented interest and participation in
Big Bang Awards this year and the effort was to have a meaningful and enriching
event for our media, creative and marketing fraternity. I am happy that we were
able to do so. Also, we had really interesting and spirited work which truly
epitomised Connected India. Our heartiest congratulations to all the winners.”
This year Big Bang awards were presented under four major
categories – Creative, Media (Including Data and Tech), Digital, and Health.
The awards assessment involved an online jury selection process. On the panel,
56 senior Advertising, Marketing, Media, PR and Digital industry experts and
thought leaders were deployed by Ad Club. “We are the only Indian Ad Club using
a sophisticated Online Jury Process. Every jury member scores independently based
on the facts presented in the Entry form. No jury member knows who else is in
his group and the identity of the entrant”, explained, Arvind Kumar, Executive
Director of The Ad Club Bangalore.
The Advertising Club Bangalore is one of the few ad clubs in India
which has been successfully conducting workshops, seminars, professional talks,
sports events and the BIG BANG awards for excellence in communication and media. The club uses a State-of-the-Art Online Platform in association with
Global Best Awards of USA to receive, collate and judge entries online, on par
with other International awards.
2 comments:
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