Acer
India, one of the largest PC vendors in the country, announced the launch of
its first flagship store in Bangalore. The lounge will showcase the entire
range of newly launched Acer products across notebooks,
smartphones, desktops, monitors, projectors and tablets. The lounge
manifests Acer’s promise of cutting edge tech products for everyone, housing all the latest
models, showcasing upcoming launch or previews. The best in class Predator
gaming series will also debut there. The lounge is part of a new wave of
Acer flagship store imbibed with a new brand philosophy and path breaking
retail design concept.
On the occasion, Chandrahas Panigrahi, Senior Director-Consumer
Business, Acer India said, “Inline with our growth
strategy, we are excited to unveil the first Acer flagship store in Bangalore.
The store has been designed to provide consumers with an immersive experience
of Acer’s vast range of products and services under one roof. We intend to
provide a unique retail experience to our customers and enable them to browse,
touch, feel and experience Acer’s latest product portfolio crafted to appeal to
the needs of all segments.” He further added, “We want people to walk away with
a powerful and memorable buying experience. The lounge has been created keeping
in mind the company’s approach towards innovation and is a step in its
continuing journey to be responsive to changing user’s needs.”
The brand which is home to innovation and creativity will ensure
the store delivers an unmatched hands-on experience across the wide range of
Acer products. With a wide array of 16 models and product categories spanning
the gamut of Phones, Tablets, Convertibles, Displays and Projectors, the lounge
is a technology haven even for the uninitiated.
The philosophy behind this new format of store is to make
consulting and troubleshooting a smooth experience. Not only will the employees
consult the customers in making a wise purchase decision but they will also
power the demo zone for educating the customers about the unique features of
the Acer range of products. The skilled and certified tech specialists
in-charge of test and repair makes the after sales support experience a
delight.
Sudheer Goel, Chief Customer Support Officer, Acer India remarked
“Apart
from intensive training to the tech specialists in the outlet, we have also
invested in adequate stocks of spare parts to make the resolution turnaround
time much faster”.
The lounge also have a rich expression of Acer brand philosophy
with the right combinations of brand colours, fonts, layouts etc. and immersive
lighting, which together contribute to a wonderful shopping experience. Acer
has invested considerable amount of time and energy in understanding the art
and science of consumer buying experience which is reflected in the elegant
layout making navigation effortless.
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