Tata Docomo, the unified telecom brand of Tata Teleservices Ltd.
(TTL), underscored digital disruption as the key to enable the Indian businesses
with next generation connectivity, at its annual multi-city industry confluence
‘Do Big Symposium’. With more than 250 participants, consisting of CEOs,
industry experts, entrepreneurs and CIOs, Tata Docomo led the discussion around
the technologies powering digital disruption - Internet of Things, Location Based Services, M2M solutions, Mobile Device
Management and many more.
Industry stalwarts like Vinita Bali - Former MD, Britannia; Greg Moran - Co-Founder &
CEO, Zoomcar; Dr Rathan Kelkar, CEO
of Excellence of eGovernance Center of Government of Karnataka; Ashvin Vellody - Partner -
Digital Advisory, KPMG and several others came together to highlight the
increasing momentum of business transformation through digital technology.
Tata Docomo provides the complete gamut
of digital technologies including Marketing solutions, Enterprise
Collaboration, Asset Connectivity and Enterprise Connectivity to its customers
in India. Some of the specific solutions showcased during the symposium
highlighted the pioneering role of Tata Docomo in driving innovation and
industry disruption:
1. Mobile Applications for Business: The integration of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) that
enables critical aspects of business such as field transactions, information
gathering, onsite services, connecting to company systems, real time updates,
integrated dashboards, route tracking and resource control. All of this can be
done through the web and mobile interface
2. Call Register Service: Call Register Service enables televoting, lead generation, market
surveys, field force reporting, constant customer interaction and crucial
customer interactions. This service enables seamless connectivity via a toll
free number, with three sub-services – SMS, Interactive Voice Response (IVR)
and call back. These three services are supported by the cloud storage system,
where the user will also have assurance of data security through a username and
password. Some user cases for this are televoting through the television, call
back option from banks and feedback for restaurants
3. Internet of Things (IoT): IoT is a major revenue generator for
businesses across various industry sectors, as it increases operational
performance directly. IoT can be applied to many aspects of business services
such as device detecting presence, self-diagnosing through a smart device,
sensors that capture data, real time meter reading, end-to-end solutions and
location based services.
Commenting on the event, Harjit Singh Chauhan, Senior Vice President
and Head - B2B Operations, Tata Teleservicesstated, “Tata Docomo, has
been playing a pivotal role in the nationwide digital revolution, which is
transforming businesses across industry sectors. We are witnessing aggressive
innovation in the field of mobile, cloud and connectivity, which have thus
become the key growth drivers of businesses in India. Trends like IoT, M2M,
LBS, etc are creating new business avenues and disrupting the industry at a
rapid pace. Companies that adopt and embrace this digital disruption will
become the leaders of the future.”
The key point of discussion at the event
was of technology being an enabler between the business and consumer, thereby
leading to business transformation. Realizing the impact that technology has on
the consumer, businesses, with the help of technology, can rethink business
models, by positioning the consumer as the most important aspect. Another theme
discussed at the event was the vision of the Digital India initiative being
using technology-driven business transformation for advancement of rural and
urban India.
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