Microsoft has unveiled a first look of the new MSN in India. Designed from the ground
up for a mobile, cloud first world, the new MSN combines premium content from
the world’s leading media outlets with personal productivity tools that help
you do more. Built around the insight that the knowledge and information
that enriches your life should be accessible regardless of where you are or
what device you are using, the new experience is available on the web and will
soon be available across all major device platforms, including Windows, iOS and
Android.
Starting
today, Microsoft is inviting people to try out the new web experience at http://preview.msn.com/en-in.
The new MSN focuses on the
primary digital daily habits in people’s lives, helping them complete tasks on
the web and across all of their devices, roaming data and personalized settings
to keep users in the know wherever they are.
Most Popular and Complete
Content
MSN is partnering with some of the world’s best and most
authoritative sources, including The New York Times in the U.S., Yomiuri
Shimbun and Asahi Shimbun in Japan, The Guardian and the Telegraph in the U.K.,
Le Figaro and Le Monde in France, and Lance and Estadão in Brazil, and many
more.
“Microsoft has re-written MSN
from the ground up for a mobile-first, cloud first world. The new MSN brings
together the world’s best media sources along with data and services to enable
users to do more.” said Sanjay Trehan, Head, MSN India, Microsoft Corporation
(India) Pvt. Ltd. “Microsoft has partnered with top local content partners from
India for the new MSN, including Hindustan Times, NDTV, India Today, Indian
Express and Network 18.”
Spanning multiple sections including
sports, news, health & fitness, money, travel and video, the new MSN
provides a global perspective from thousands of publishers across the world.
Information ranges from the latest statistics on over 200 global sports
leagues, reviews of over 1.5 million bottles of wine, to over 300,000
gorgeously photographed recipes and more. MSN’s expert editors are able to draw
from the over 1,000 sources to hand-curate content for individual markets and
cultures.
“With an audience of nearly
425 million people coming to over 57 markets around the world available across
the three major device platforms, the new MSN presents an enormous opportunity
for publishers” said Adam Anger, General Manager for Asia Pacific, Microsoft
Advertising “With over 50% of people accessing content on dedicated apps, this
release is in lockstep with where usage is happening.”
Know More, Do More
The new MSN brings actionable
information and the opportunity to act directly at the point where people are
actively engaging, from personal productivity tools like shopping lists, flight
status and savings calculators, to integrated access to popular sites like
Outlook.com, Facebook, Twitter, OneNote, OneDrive and Skype. At the top of the
page, there is a personal stripe allowing you one click access to top services
so you can stay on top of what’s happening in your life.
These integrated tools cover eight
categories letting you explore, plan, do, and track the activities you care
about. You can set up topics to follow about the news you care about. You
can track “Game of Thrones spoilers” or “Wolves in Yellowstone” and MSN will
stay on top of relevant articles. When you’re searching for recipes and
find one that you want to prepare, in one click you can convert the ingredients
into a shopping list which will roam from the web to the mobile apps so you
have it when you need it in the grocery store not on the printer at work.
Personalized and Available Across
Devices
A clean, fresh design makes it
easy to find and enjoy content that interests you. You can organize
categories and interests making the layout your own.
The new MSN makes it simple to
personalize what you want to see regardless of which device you use. In
the coming months, we will release a suite of MSN apps across Windows Phone,
iOS and Android. You only need to set your preferences once, and your favorite
stuff will always be there. In the finance section for instance, when you setup
your stock watch list (e.g. DIS) it will show up the same way on the
corresponding apps and website. If you prefer to get your content from a
specific source, you can set that as a preference (e.g. more stories from The
New York Times.)
And it works the same way if
you set it up on your phone – so no matter where you start, you don’t have to
set it up all over again, changes and updates work the same way. So setup your
favorite cities for weather or pick your favorite sports teams and those things
will be with you at your PC at work, on your Windows 8.1 tablet in the living
room, or on your iPhone when you are on the go.
New Opportunities for
Brands
For brands, MSN will continue to offer its loyal audience
with a personalized web experience with the added benefit of the
best-of-the-web publishers and the engagement of applications across all mobile
operating systems. The new MSN is an ideal environment for seamless brand
storytelling across devices.
Though the face of MSN has
transformed, the process of buying ads is simple. Brands can still enjoy ease
of purchasing through similar IAB standard units available on previous versions
of MSN.
“With premium content and
productivity tools, we’re thrilled to offer a new experience to both
advertisers and consumers that help people do more,” said Ken Chang, Commercial
Director for Asia Pacific, Microsoft Advertising. “Our daily lives have become
increasingly busy and with that comes more screens to interact with to make our
days make sense. MSN streamlines this experience to the benefit of all people
and allows advertisers to be in more moments and to capture consumers at the
right mindset during the day.”
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