* The millennial icon to be the first ambassador for Mamaearth Hair Range
Mamaearth, the fast-growing toxin free personal care brand, introduces the millennial icon, Sara Ali Khan, as the new face on the brand. She will be endorsing Mamaearth Hair Care Range and advocate the goodness of its natural ingredients.
Mamaearth is a purpose driven brand for millennials who believe in choosing goodness for themselves and the environment. Mamaearth believes that goodness starts with the small choices each of us make every day! The brand continues to live up to its belief by using only the best of nature and no toxins or harmful chemicals in their products. They are also animal cruelty-free, plastic positive, and have launched the Plant Goodness promise last year. As part of this, the brand links every order made on their website to a tree they plant and is set to plant 10 lakh+ trees in 5 years.
Sara Ali Khan is a strong millennial icon and with her fun, bold and authentic personality, will be a great fit for the brand. She is known to speak her mind and will truly believe in the brands’ purpose of Goodness inside!
Commenting on the campaign, Ghazal Alagh, Co-founder and Chief Innovation Officer, Mamaearth, said, “We are a brand founded by millennials for millennials. As a purpose-driven brand, we intend to serve a greater goal along with creating great quality products that are safe and effective. Sara is a voice that the youth resonate with and we strongly feel that she would be able to advocate the brand’s ideology and further our cause.”
"Since I was a kid, my mother has been using Onion oil, Rice water, Amla juice, etc on my hair. These kitchen recipes have always done wonders for my hair. When Mamaearth approached me to endorse their hair care range and I got to know that their products are inspired by traditional recipes using natural ingredients, I knew I had to partner with this brand. While they create great toxin-free products, what I love the most about the brand is their philosophy of Goodness Inside and their purpose of serving a greater good. I am excited to embark upon this journey and urge fellow millennials to choose the goodness of Mamaearth.” Says Sara Ali Khan.
ABOUT MAMAEARTH
Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is Asia’s first brand with Madesafe certified products and offers 100% toxin-free & natural baby care, skincare, and hair care products. Driven by innovation and using the best of science and Ayurveda, the brand caters to young, aspirational, and increasingly conscious Indian consumers' personal care needs.
In a short span of 4 years, Mamaearth has created a product portfolio of 120+ products packed with goodness inside, has reached over 5 million customers in 1000 Indian cities, and is the fastest-growing FMCG start-up to hit 500 Cr run rate in India. Mamaearth products are available on www.mamaearth.in major eCommerce platforms like Amazon, Nykaa, Flipkart, and over 4000 stores across the country.
ABOUT HONASA CONSUMER PVT LTD
Honasa Consumer Pvt Limited (HCPL) is a digital-first consumer brands company creating the FMCG conglomerate of the future. A company built on Honesty, Natural ingredients, and Safe care values, HCPL caters to millennial consumers' needs through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. Currently catering to over 1000 cities in India with brands like Mamaearth & The Derma Co., HCPL is building an ecosystem that helps benefit consumers and the community. Backed by Sequoia Capital India, Fireside Ventures, Stellaris Venture Partners, and Sharrp Ventures, HCPL is set to become a billion-dollar FMCG conglomerate in the next 5 years — spread across the globe but connected through a digital center of excellence.
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