With the console, WinZO aims to support the game developer community by providing an alternative monetization method for their existing games directly and help them earn 100x from the moment the game gets approved on the platform. This comes only a few months after WinZO announced its fund of $1.5MM that was setup to support the gaming community globally. The game developers will be able to unlock a host of features provided by WinZO Games for higher retention, increased outreach, premium user acquisition and branding.
The platform is simple and effective in tracking metrics and data such as revenue generated, game sessions, unique users, user feedback, etc. of published games. Developers can register and create their profile and get a unique ID to submit their game for approval. To further ease the process, WinZO is also providing Integration Kit and Documentation for developers. Once the game is uploaded developers will be able to monitor the revenue the game earns through a multipurpose dashboard. WinZO is also using AI to personalize the gaming experience for users which increases retention and help identify the users interest towards games and formats.
Mr Paavan Nanda, Cofounder, WinZO Games, said: “The mobile gaming ecosystem in India is transforming rapidly but monetization remains the biggest roadblock. We are offering a unique and stable approach through the game developers’ console, a breakthrough to redefine the gaming ecosystem in India.”
He further added: “It was interesting to learn that India leads the world in mobile game downloads followed by the United States and Brazil, according to App Annie. However, there is dismal growth in consumer spend on games. This indicates the need for a stable monetization model in India for game developers to support and promote quality gaming content.”
In-app purchase and ad revenues for gaming content have been abysmally low in India, restricting developers’ focus on making quality games. They have to either sell the games to big publishers or implement ad revenues which again decrease retentions. With the Developers console, WinZO brings global gaming content in India by providing alternate monetization method for the existing games directly.
The console will give ready access to 12 million+ registered users on the platform, who are making more than 175 million micro-transactions in a month. These players are playing from 10,000+ cities, towns and villages across India. Less than 10% of the audience is from Metro/Top Cities of the country. The average time spent on the app is 55 mins/day. This is more than the time spent watching TV during prime time. We see these numbers grow 10 times within the next 12 months.
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