With an aim to increase the adoption rate of security solutions
and build a safer country where citizens can confidently say ‘I Am Secure’,
Godrej Security Solutions (GSS), India’s leading security solutions provider,
kick started pan-India multi-city consumer awareness campaign #IAmSecure.
During the event, the company also launched a slew of innovative home security
solutions- Wifi enabled EVE Series and SEE THRU PRO Video Door Phones.
The objective of the campaign is to empower the nation to take
charge of their own security, educate them about the various solutions and on
the importance of learning self-defense for leading a safer and secure life.
The company is also engaging with their distributors through educative
programmes.
The Mumbai and New Delhi event saw a participation of over 100
women pledging to take charge of their security and their loved ones. During
the Mumbai event, 435 influencers’ generated 1638 tweets and #IAmSecure trended
in India on the 4th position for more than 3 hours. While in
New Delhi, 44 contributors generated 227 tweets, while unique twitter accounts
reached during this campaign were more than 16 lakh. #IAmSecure keyword trended
in India on 6th position for more than 2 hours.
Insights on how one can use our right to information in case of
any crime faced, busting myths around security solutions, leveraging technology
for smart security, self defense workshop was conducted by Sandhya Shetty in
Mumbai and Viraf Vatcha, head coach of Indian karate team in New Delhi. The
event also witnessed popular stand-up comedian Atul Khatri taking a humorous
take on the need for security.
Commenting on the
objective behind initiating the aggressive multi-city campaign, Mehernosh
Pithawalla, Vice President and Global Head-Marketing, Sales and Innovation,
Godrej Security Solutions highlighted, “The security market in India has been predominantly a ‘need based’
market and not a ‘consumer-driven’ one.
Even though today’s
safety and security anxieties are not just restricted to personal safety,
but encompasses the safety of our loved ones, the market has more of
a reactive attitude towards the adoption of security measures. Taking
cognizance of this, we felt that there is a dire need to initiate a campaign
to create awareness on the need for adoption of security solutions and the
technological advancements taking place in the security solutions space.
Society is getting more tech-rich and empowered, and yet we remain as
vulnerable to crime as before. We need to
make a fundamental change in our behaviour and be more proactive about
security.”
Godrej Security
Solutions also shared a sneak peek to its latest consumer survey report on the
‘Consumer Attitude towards Home Security’ which reveals that only about 34 per
cent of women take security measures while travelling. The security measures
taken by 28 per cent of women while travelling include informing their
relatives, while only nine per cent of women use security applications on their
mobile phone while some others depended on police helpline. Only a miniscule
two per cent of women depended on pepper spray for their security.
Godrej has launched a wide range of new innovative products, thus making the category increasingly relevant, convenient and
affordable for consumers of
all ages and backgrounds.
It has launched its latest high-tech innovative products EVE and
SEETHRU PRO, resting as applications on the home owner’s smartphone, Godrej
Security Solutions wishes to give home owners the control and convenience to
watch over their homes and their loved ones with unbelievable ease.
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