The
Swedish major, Blueair, a leading
provider of indoor air purifying technologies and appliances, today officially
launched its lung disease battling products in Karnataka state. The foray comes
just days after a Blueair-supported study revealed 36 percent of Bengaluru’s
school-going kids suffer poor lung health as a result of air pollution. The full
range can enhance health and wellbeing at home and work by removing most known
airborne contaminants hazardous dust particles such as PM2.5, chemicals, smoke
and bad odours. The air purifiers are also known to remove deadly viruses that
include the deadly H1N1, commonly known as swine flu.
Erik
afUgglas, a senior member of the Blueair Board of Directors since the company
was founded in 1996 said: “Our entry into India is a very important milestone
in Blueair’s global growth strategy. India is a critical market where we expect
to acquire a significant market share as a result of our superior technology,
outstanding design and advanced air cleaning appliances. Our entry reflects
both our strength as the leading global player in the air purifying category
and our confidence in the ability to meet the opportunities that the highly-evolved
Indian market offers.
He
added: “Blueair air purifiers have enjoyed huge success in many countries such
as China, Japan and the USA, thanks to innovative, high quality air purifying
technologies designed to improve human health and wellbeing. We are committed
to introduce many more life enhancing, indoor air cleaning products from the
Blueair stable that will cater to the various domestic and business segments of
Indian society in the future.”
Vijay
Kannan, Blueair business head in India commented on the launch and said,
“Blueair’s indoor air purifiers have won global recognition and awards for
their ability to clean the air in a room every 12 minutes of practically all
known contaminants, including allergens, asthma triggers, viruses, and
bacteria. He further averred that the aim behind Blueair’s launch in India is
to provide exceptional indoor air cleaning performance and enhanced user
experience for consumers and business buyers, at competitive prices. He added
that as an internationally favourite health-technology brand, Blueair
symbolises the new India where young, aspirational consumers favour brands that
create a stir by doing good by being good.
Whisper
quiet and using little energy, Blueair air purifiers add a global Scandinavian
design ethos to the modern life-enhancement home appliance choices available to
Indian consumers. Since being launched in 1986 in Stockholm, Blueair air
purifiers have been honored with a host of international design and new
technology awards, including iconic Red Dot Awards, handed out by Germany’s
Design ZentrumNordrheinWestfalen, and Good Design Awards from the Chicago
Athenaeum Museum of Architecture and Design.
In
addition to being a favourite choice of consumers around the world, Blueair air
purifiers are also used by a vast array of international institutions,
businesses and government agencies. Recently US embassies in Beijing, China,
and Delhi, India have purchased thousands of Blueair air purifiers to protect
staff in offices and homes against indoor air pollutants.
In
the lead up to its official launch, Bluair has already managed to stir up
excitement around India with the launch two weeks ago of its Clean Air India
Movement (CLAIM) campaign. A core element of the maiden campaign has been a
nationwide study by Blueair under the auspices of the HEAL Foundation that
revealed 36 percent of Bengalaru’s’s school-going kids suffer poor lung health
as a result of air pollution, for example.
“The
CLAIM campaign reflects the belief of Blueair’s founder, BengtRittri, that
clean air is a basic human right, which is a core value entrenched in
everything Blueair does as a company,” said. Kannan. “We believe that in the
near future, indoor air cleaners will become as common as vacuum cleaners are
today due to consumer concerns about the air they are breathing.”
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