Panasonic Enters Window AC Segment In India

Panasonic has just added a new window air-conditioner model to its wide-ranging AC portfolio. As part of its India focused strategy to bring products designed keeping in mind the needs of Indian customers, the brand has re-entered the window AC segment with competitively-priced entry-level product. With this new launch and the existing line-up of products which consists of Split ACs, CUBE ACs, and a comprehensive range of Commercial ACs, the company is aiming to establish itself as a complete solutions provider for the air conditioning need of its consumers. The ACs are already available in the market in variants of 1.0, 1.5 and 2,0 ton capacities and in 2, 3 and 5 stars. They are priced between Rs. 24,990 to Rs. 39,490.

Panasonic’s re-entry into the window AC segment is also a part of its strategy to expand the consumer base and capture the untapped potential of the hinterlands and small towns. The consumption pattern in these areas is shifting from necessities to discretionary goods and the consumers have been showing a great appetite for consumer durables. Window ACs have strong potential demand from rural India and smaller towns since the first time buyers in these markets essentially prefer window ACs as they want a low cost product with simpler features. Now with this entire gamut of products under the Air Conditioner range, Panasonic will be able to tap different audiences with its offerings.

Commenting on the launch Manish Sharma, Managing Director, Panasonic India and South Asia said, “We want to give our consumers a wide choice of products to choose from and make available products that suit their requirements in context to their economic and demographic limitations. Though the AC market has been stagnant for a while, Panasonic grew at about 5% in terms of value. We are hopeful that year 2014 will definitely open up a plethora of new opportunities and we are expecting the market also to grow by 5 to 8% this year.” He further added, “Panasonic window ACs have made millions of homes in India happy for well over a decade. Keeping this proud legacy alive, we have brought back our iconic range of Window ACs. The all new range comes loaded with class defining features and we are confident that it will do immensely well in the Indian market.”

New Window AC features:

·   Anti- Bacterial Filter- The anti -bacterial layer combines three protective layers into one. Its special filter provides anti -bacterial, anti- virus, and anti -allergen protection letting breathe 99% cleaner air.

·  4D Air throw- Provides constant air flow in all four directions for comfort in every corner.

·    Blue Fin Condenser- Coated with anti-rust coating, Panasonic Window AC is reliable and durable.

·    Inner Grooved Copper Tubes- Inner Grooved Copper Tubes allow quick and optimum refrigerant flow.

· Auto Restart- Should a power failure occur, unit resumes operation automatically in their previous set settings.

·   Energy Efficient Compressor- High efficiency can be achieved even under high load conditions. Get higher degree of cooling & comfort even at higher outdoor ambient temperature.