Kotra Bengaluru and Amazon.in Brings Korean Beauty to India

Catering to the needs of modern and trendsetting customers with a taste for internationally established cosmetics brands, Amazon.in today announced its partnership with KOTRA Bengaluru (Korea Trade Investment Promotion Agency) to offer customers access to leading Korean Beauty brands and products. Amazon.in will now host authentic and genuine products from well known Korean beauty brands in a separate store amazon.in/koreanbeauty .

The partnership with KOTRA Bengaluru enables Amazon.in to offer customers interesting Korean products such as Facial Masks, Skin care range, Makeup (Lipcare, BB Face Creams etc), Cleansing creams among others across established brands such as FaceShop, Dermal, The Beauty Co., It’s Skin, Coony and Swanicoco among others.

Amazon.in has witnessed a phenomenal growth in their beauty category with customer demand coming in from across the country. With over 20 Lakh products from over 19,000 brands, the store on Amazon.in is designed to cater to grooming needs of both men and women - with products ranging from shaving creams, moisturizers and perfumes to night creams, facial scrubs, hair care and products for sensitive skin.

Commenting on the partnership, Richa Gupta, Category Lead, Beauty, Amazon India said,“Korean Beauty products are steadily gaining popularity across the world. The natural ingredients used in these products have a strong global following and we are thrilled to offer this array our Indian customers through our tie up with KOTRA Bengaluru. With this partnership we continue to build a strong portfolio for the beauty category in our efforts to increase selection available to our customers across the country.”

Choong Sik Jang (Director General of Kotra Bengaluru) said “We are delighted to associate with Amazon.in and extend our reach to customers across India. The Korean Beauty market is growing and customers today demand quick and easy access to the bands of their choice. Through this partnership we are thrilled to be able to cater to our customers no matter where in India they reside”

Amazon.in is changing the buying experience of beauty products, bringing popular brands to your doorstep with a single click. Through the dedicated store, customers can take advantage of detailed product information; options to shortlist products by brand, category and collection and read customer reviews to find the perfect product as per their requirement.