Maharaja Whiteline Bring Revolution to Kitchen with New Range Lock Mixer Grinders

Maharaja Whiteline, a brand of Groupe SEB India (P) Ltd. is the country’s leading consumer durable brand and after an extremely successful year in 2015, it is all set to supersede the expectations this year. Maharaja Whiteline is also the no. 1 brand in North India in food preparation category as per Francis Kanoi report 2015.

The brand is bringing the next level of innovation to the market with the most innovative and stylish range of mixer grinders from its 750 watt series – Easylock. In line with its name, the range boasts of a unique audible and visible locking system which has proven to be a success across the globe. This distinctive mechanism does not let the mixer start until the jar is correctly locked on the main unit with the motor, hence making it extremely safe for use, especially for use in a home with small kids.  750 watt power makes this product all the more efficient. This enables it to grind even the hardest food ingredients in minutes and gives perfect results. Easylock Mixer Grinders are certainly a stylish addition for any kitchen given their international design and premium color scheme. With high aesthetic quotient, the range also guarantees best-in-class performance with superior user convenience. 

Commenting on the launch of this Easy Lock range of Mixer Grinders, Shirish Khedkar, Senior Vice President – Sales, Groupe SEB India (P) Ltd. said “As a brand which has been a leader in the mixer grinder’s category, our objective has always been to create well thought out solutions that make life easier, with beautiful and tasty results. Easy Lock is one such revolutionary range which is certain to appeal to the consumers given the provision of all new enhancements which a person can ask for in new-age mixer grinder. Its visible and audible locking mechanism makes it exceptionally safe for use by making the daily household chores safer.”

The range has been developed in-house by the RnD and Design departments of Groupe SEB India and it includes 2 mixer grinders – Easy Lock King and Easy Lock Queen. Both mixer grinders come with a powerful 750 Watt power rating, which is well complemented with heavy duty stainless steel jars. All the jars are equipped with efficient super sharp blades.

A look at the 2 Models:

Easylock King

·         Premium Black and Silver color scheme to add a dash of style to your kitchen

·         It comes with 4 jars i.e. one for liquidizing, one for dry and wet grinding and one for chutney grinding while the fourth one is a blending jar with fruit filter; with its help you can easily extract juices or even make purees etc.

 Easylock Queen

·         Happiness Red and White color scheme to add a splash of color to your kitchen

·         It comes with 3 jars, one for liquidizing, one for dry & wet grinding and one for chutney grinding

 2 years product warranty and 5 years motor warranty complements the promise of durability which comes with each product of the range.