TCS to tie up with Ferrari for Formula One

Tata Consultancy Services announced on Thursday that it has entered into a partnership with Ferrari F1 car for the 2009 Formula One season.

The clarification from TCS came following reports that Tata branding would appear for the first time on the scarlet Ferraris of Felippe Massa and Kimi Raikkonen fighting for world championship honours in 2009.

"Building on our existing long-term relationship of over 3 years, Tata Consultancy Services has entered into a historic agreement with Ferrari for an enhanced technology and marketing partnership. As part of the deal, the Tata logo will be displayed on Ferrari FI car for the 2009 Formula One season," a TCS spokesperson said in a statement.

Tata Consultancy Services was the first Indian company to enter the Formula One arena in 2005 when it became the technology partner of Ferrari, the spokesperson added.

Ferrari head honcho Luca di Montezemolo, who had declared brand the Tata will appear on the Ferrari for the first time, had not mentioned which of the Tata brand would appear - the Tata group, or the Tata Motors.

It is in the backdrop this report that TCS has made the official announcement regarding its Formula One Tie up. TCS has supplied many major programmes and solution in the design, manufacture and operation of many sports cars including F1.