Honda Motorcycle & Scooter India Marks National Road Safety Month With Nationwide Awareness Efforts

Honda Motorcycle & Scooter India (HMSI) carried out a series of awareness focused initiatives across the country, working closely with its dealer network and local stakeholders to encourage safe road behavior and greater understanding of traffic network norms. Across the month, road safety awareness activities were conducted in multiple cities nationwide, reaching more than 30000 participations.

As part of its National Road Safety Month initiatives, HMSI also launched its Jaipur Ideal Road Safety Project demonstrating its focus towards safer and more responsible mobility. The project follows a holistic approach by integrating Education, Enforcement, Engineering and Emergency Response into daily community life through collaboration with schools, traffic police, local authorities and citizens. It focuses on awareness and training, improved road infrastructure, strict compliance in identified zones and analysis of critical locations. Through stronger first responder readiness, the initiative aims to reduce accidents and save lives while building a more responsible, prepared and safety conscious community that can serve as a model for cities across India.

All the awareness programs including the road safety rally, summit, helmet distribution, monthly road safety campaigns and other engagement activities, focused on practical learning around traffic rules, rider responsibility and the importance of protective riding practices. The aim was to extend road safety messaging at the local level, enabling wider community participation. There were discussions around riding behavior and awareness of traffic rules, with an emphasis on stricter adherence to traffic regulations.

HMSI also conducted Women’s road safety rally to encourage confidence and preparedness among women riders. They were also provided helmets to underline the importance of personal safety while riding. National Road Safety Month forms a key part of HMSI’s ongoing road safety initiatives. The company also conducts regular awareness programs every month, along with regular engagements at Traffic Training Parks (TTPs) and Safety Driving Education Centres (SDECs) ensuring that road safety education remains a continuous effort, rather than a one-time engagement.

Through these collective initiatives, HMSI continues to work alongside its partners towards safer roads for riders, pedestrians and communities across India. Guided by its global safety slogan, Safety for Everyone, Honda remains committed to creating a future where mobility and safety go hand in hand. Through education and early sensitization, the company continues to build road safety awareness from a young age, encouraging a generational shift where safe practices become second nature. In 2021, Honda announced its global vision for 2050 to achieve zero traffic collision fatalities involving Honda motorcycles and automobiles, and in India, HMSI is working in alignment with this vision as well as the Government of India’s goal of reducing road accident fatalities by 50 percent by 2030.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

In 2021, Honda announced its global vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is working in line with this vision and the Government of India direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is developing a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and colleges is not only to create awareness but to introduce a safety culture in young minds and transform them to be the road safety ambassadors. It empowers future generations to become responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on spreading Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to corporates and society at large.

HMSI’s set of skilled safety instructors conduct daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 10 million Indians. HMSI’s National Road Safety Awareness program made learning fun yet scientific through:

SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes.

PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.

INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.

EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.

HMSI also recently launched its innovative digital road safety learning platform, E-Gurukul, this

E-Gurukul platform offers training modules tailored for three specific age groups from 5 years till 18 years ensuring a comprehensive approach towards road safety. Currently the modules are available in multiple languages like Kannada, Malayalam, Hindi, Telugu, Tamil, and English—to ensure inclusivity and regional relevance and E-Gurukul can be accessed at egurukul.honda.hmsi.in. The platform supports live streaming or downloading, and multilingual modules to ensure accessibility across diverse regions. The launch of E-Gurukul is part of HMSI’s ongoing efforts to empower children, educators, and dealers to champion safe road practices. The initiative will expand to cover schools in every state, promoting road safety education tailored to different age groups. Any school interested in accessing this information can contact Safety.riding@honda.hmsi.in.