William Penn Awards Creative Mandate For Luxury Brand Lapis Bard To Sunny Side Up

Integrated Communications Agency Will Handle Brand Strategy and Creative Execution for the Brand

Sunny Side Up, an integrated communications agency, has been awarded the creative mandate for Lapis Bard, the luxury writing instrument and accessories brand from William Penn. The agency will be responsible for developing the brand’s overall strategy, creative execution, and integrated communications across all platforms.

The appointment follows the brand's push to solidify its premium positioning and expand its market presence.

Nikhil Ranjan, Managing Director, William Penn, commented on the selection: “Lapis Bard represents the pinnacle of craftsmanship and design within our portfolio. As we look to elevate its stature, we sought an agency partner that understands the nuances of luxury and possesses the creative firepower to articulate the brand’s story effectively. Sunny Side Up demonstrated a clear strategic vision and a creative approach that aligns with Lapis Bard’s ambition.”

The mandate includes managing the brand’s creative output, digital content strategy, and campaigns for product launches.

Shyam Nair, Creative Director, Sunny Side Up, expressed enthusiasm for the new partnership: “Lapis Bard has a beautiful, intrinsic truth rooted in craftsmanship and legacy. Our job is to translate that inherent elegance into an unmistakable and contemporary visual language. The challenge, and the opportunity, is creating communication that doesn't just sell a pen or a bag, but asserts Lapis Bard's definitive role in the modern luxury narrative.”

About Lapis Bard

Lapis Bard is a luxury British brand specializing in handcrafted writing instruments and leather accessories, founded in 2012 and acquired by William Penn in 2016. The brand's philosophy is to create timeless, functional designs inspired by art and architecture, using high-quality materials. They produce unmatched pieces of artfully crafted leather bags, sleek wallets, off the cuff cufflinks, watch chests, pen cases and belts to cinch your outfits. A collection of intoxicating inks and smooth writing instruments add to their timeless pieces.

About Sunny Side Up

Sunny Side Up is a communications agency specializing in brand strategy, advertising, and integrated creative solutions.

For more information, please reach out to tashina@sunnysideup.in