Godrej Capital’s Aarohi Reaches ₹1,116 Crore In First-Year Bookings; Karnataka Emerges As The Largest Customer Market

· Aarohi has built an INR 552 crore asset base and onboarded over 1,600 customers within its first year, including 424 women from Karnataka, contributing 26% of the overall customer base.

· The Company is on track to on-board over 10,000 customers by 2028 under the initiative, strengthening women’s financial participation and empowerment.

Godrej Capital, a subsidiary of Godrej Industries, announced that its women-focused lending initiative, Aarohi, has crossed INR 1,116 crore in total loan bookings within its first year. Since launch in November 2024, Aarohi has built an INR 552 crore asset base and onboarded over 1,600 women customers across India. Karnataka has emerged as the largest contributor to Aarohi’s customer base, accounting for 26% of total onboarding, with 424 women borrowers across key cities including Bengaluru, Mangaluru, and Mysore.

According to National Institution for Transforming India (NITI Aayog), only 3% of loans availed by women nationally are for business purposes, highlighting limited flow of credit towards their entrepreneurial needs. Aarohi, an initiative by Godrej Capital focuses on creating a more inclusive financial ecosystem for women through tailored credit offerings, skill-building initiatives, and opportunities for collaboration. By enabling women across the four C’s - as customers, channel partners, colleagues, and through CSR initiatives, Aarohi aims to deepen their participation and drive broader economic impact.

Speaking on this milestone, Manish Shah, MD and CEO, Godrej Capital, said “For India to unlock its full economic potential, our credit systems must be more inclusive, equitable, and intentionally designed for women. Despite their pivotal role in driving growth, women continue to face structural barriers across the financial ecosystem. Aarohi aims to bridge this gap by offering fair financial access, capability-building support, and a platform that strengthens their long-term economic participation. When women progress, businesses grow and communities thrive, Aarohi embodies our commitment to driving that momentum.”

Godrej Housing Finance Ltd (GHFL)., a subsidiary of Godrej Capital, contributed 56% of total bookings, driven by over INR 600 crore from Prime Home Loans, while Godrej Finance Ltd (GFL)., also a subsidiary, of Godrej Capital, accounted for the remaining 44%, supported by over INR 220 crore from Prime LAP.

Aarohi’s traction spans diverse customer profiles. Salaried customers under Prime Home Loans constitute 36% of the customer base and account for 50% of the booking value. Women entrepreneurs make up 55% of the portfolio across Business Loan and LAP products.

After Karnataka, Maharashtra emerges as the second largest contributors followed by Tamil Nadu, Andhra Pradesh and Telangana emerging as the next largest contributors.

Over the next two financial years, Godrej Capital aims to strengthen Aarohi’s impact by increasing penetration from 10% in FY26 to 16 % in FY27 and 22 % in FY28, with a target of onboarding more than 10,000 customers by FY28.

About Godrej Capital

Godrej Capital is the financial services arm of the Godrej Industries Group. It is a subsidiary of Godrej Industries and is the holding company for Godrej Housing Finance Limited & Godrej Finance Limited. Godrej Housing Finance Limited (GHFL) extends housing loans, and the Affordable Housing vertical is housed with GHFL. With a digital-first approach and a keen focus on customer-centric product innovation, both the subsidiaries of Godrej Capital offers Home Loans, Loans Against Property, and secured and unsecured Loans for Businesses. It is positioned to diversify into other customer segments and products.

GHFL and GFL collectively referred as “Company”. The Company is focused on building a long-term, sustainable retail financial services business in India, anchored on the Godrej Group's 128-year legacy of trust and excellence. Godrej Capital focuses on learning and development across its employee base and is committed to diversity, equity, and inclusion (DEI) as a guiding principle. Godrej Capital has been certified as a Great Place to Work and was recognised by the Economic Times as the Best Organization for Women in 2023.

Godrej Capital currently has over 86 branches across Andhra Pradesh, Chhattisgarh, Delhi, Gujarat, Haryana, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Punjab, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh, and Uttarakhand.