Samsung TV Plus Inks First-Of-Its-Kind Content Deal With A Lineup Of Top Creators

Exclusive partnership, including worldwide premier of Mark Rober’s first-ever dedicated FAST channel in India

Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service, has partnered with a slate of top global Creators to stream their exclusive FAST channels on the biggest screen at home.

Six curated channels launched in India, include the worldwide premier of Mark Rober’s first-ever dedicated free ad-supported streaming TV channel. Samsung TV Plus now offers over 160 channels, available on more than 14 million Samsung Smart TVs across India.

With more than 71M subscribers, Mark Rober – a former NASA engineer, inventor, educator, and one of the most influential Creators on the planet - brings his signature mix of science, creativity, and joy to television audiences around the world.

“I’ve always believed science and engineering are just fancy words for curiosity and creativity,” said Mark Rober. “This channel is a way to spread that spirit to even more people around the world. It’s a way to make learning feel fun - something you want to do, not something you have to do.”

This latest slate of Creator channels brings a new wave of genre-defying voices to the streaming service, including Michelle Khare’s Challenge Accepted, Epic Gardening TV, The Try Guys, Brave Wilderness, and The SorryGirlsTV.

This first-of-its-kind content deal, is part of a broader, global expansion by Samsung TV Plus to shape the next era of television as a premium destination for world-class Creators and redefine what entertainment looks like on the biggest screen at home.

"Mark Rober’s blend of science, creativity, and curiosity have inspired millions around the world,” said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus. “As part of our growing Creator roster, Mark Rober TV captures a shared sense of wonder that brings generations together. We’re thrilled to welcome Mark and our expansive slate of Creators to even more audiences around the world through Samsung TV Plus.”

Samsung Newsroom India: Samsung TV Plus inks first-of-its-kind content deal with a lineup of top Creators

About Mark Rober

Mark Rober has amassed over 14 billion views by creating incredible science-focused builds and pranks on his YouTube channel, with 71 million subscribers and counting. In the summer of 2022, Rober announced his secret project, called CrunchLabs, a massive Willy Wonka-style factory of creativity in the San Francisco Bay Area, where the team creates each original, buildable engineering toys and the super fun (and science-packed) videos from scratch with an express focus on getting as many brains as possible excited about science and engineering.

Since its founding, CrunchLabs has offered a monthly subscription for kids that delivers original STEM toys and exclusive videos that entertain and teach STEM principles. Kids can’t get enough - the first run of Build Box sold out in under a week. Build Box's success paved the way for Hack Pack, the second product from CrunchLabs that demystifies coding and robotics for teens and adults with robot-in-a-box builds. Today, there are hundreds of thousands of subscribers and millions of boxes shipped.

Rober is also known for his YouTube videos, including glitter bombing porch pirates and phone scammers, making mazes for squirrels in his backyard, the world's largest and smallest Nerf™ gun, and more.

About Samsung TV Plus

Samsung TV Plus is the go-to service for free, premium entertainment that allows content owners and advertisers to engage consumers at scale. As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad-supported app on Samsung Smart TVs, with over 3,500 ad-supported linear channels available across 30 territories. Samsung TV Plus is exclusively available across Samsung TV and Smart Monitors. To learn more, visit https://www.samsung.com/au/tvs/smart-tv/samsung-tv-plus/

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news,  visit the Samsung Newsroom at news.samsung.com.