Monday, November 24, 2025

Malaysia Airlines Kicks Off Series Of Mall Activations, Inspiring Travellers With Immersive Year-End Experiences


Malaysia Airlines has kicked off its India Mall Activation Tour, a multi-city series of immersive showcases designed to connect directly with travellers across India and inspire year-end holiday planning. Featuring experiential zones, destination highlights and exclusive travel promotions, the tour reflects the airline’s continued commitment to strengthening its presence in one of its fastest-growing international markets.

The tour commenced with a vibrant three-day activation at R City Mall, Mumbai held from 14 November to 16 November 2025. Attracting thousands of visitors including families, aviation enthusiasts, travel planners and holidaymakers – the Mumbai showcase brought to life a range of engaging brand experiences, personalised travel insights and special promotions. Strong participation from leading travel partners including Akbar Holidays, Riya Tours & Travels, SOTC, Thomas Cook, Veena World, and Kesari Tours further enriched the event, offering visitors a comprehensive selection of holiday packages and travel options.

Dersenish Aresandiran, Chief Commercial Officer of Airline Business from Malaysia Aviation Group (MAG) said, “Our aim is to connect directly with travellers and ignite their excitement for discovering new destinations, and we are thrilled with the overwhelming response in Mumbai. India continues to be a key market for Malaysia Airlines, and through these experiential engagements, we hope to inspire even more travellers to explore Malaysia and beyond. We remain committed to delivering our signature Malaysian Hospitality, exclusive travel deals, and seamless connectivity that make every journey with Malaysia Airlines truly memorable.”

Malaysia Airlines also highlighted its expanding connectivity during the activation, including its newly launched Brisbane route supported by Tourism and Events Queensland (TEQ), as well as its popular Sydney service in partnership with Destination New South Wales (DNSW). These collaborations reinforce the airline’s commitment to providing travellers with seamless access to Australia and beyond.

The Mumbai activation featured a line-up of engaging experiential zones that delighted visitors of all ages. Families were particularly drawn to the LEGOLAND® zone, which hosted an exciting “Build & Race” challenge where young creators designed and raced their own LEGO® Ferrari models across three speed-building sessions. Winners from each round walked away with special rewards, making the activity a standout highlight for children and parents alike.

Football enthusiasts were equally thrilled by the Manchester United-themed engagement zone, which brought the spirit of the iconic club to life through interactive activities, photo ops, and exclusive fan experiences. Leveraging its position as the Official Commercial Airline Partner of Manchester United, Malaysia Airlines brought the partnership to life on-ground, creating an engaging and authentic experience for visitors.

Across the three days, visitors enjoyed special giveaways, exclusive promotions, and memorable interactions that made travel planning both inspiring and enjoyable. Malaysia Airlines’ successful Mumbai showcase reinforced its commitment to engaging with the Indian market and creating meaningful, interactive opportunities for travellers to discover new destinations.

Travellers can look forward to a series of engaging showcases and exclusive year-end offers as the Malaysia Airlines Mall Activation Tour continues across India. The upcoming stops include:

Sarath City Mall, Hyderabad (28–30 November 2025)

Phoenix Mall of Asia, Bangalore (5–7 December 2025)

Ambience Mall, Gurugram, Delhi (12–14 December 2025)

South City Mall, Kolkata (19–21 December 2025)

Across these cities, visitors can expect thoughtfully curated brand experiences, interactive activities, attractive giveaways, and opportunities to secure exclusive travel deals—making it the perfect moment to plan their next journey with Malaysia Airlines.

About Malaysia Airlines

Malaysia Airlines is the national carrier of Malaysia, offering premium and full-service travel options to, from, and within the country. As the gateway to Asia and beyond, the airline carries up to 40,000 guests daily on memorable journeys inspired by Malaysia’s diverse heritage. Malaysia Airlines embodies the nation's rich traditions, cultures, and cuisines, delivering an unparalleled experience through its signature Malaysian Hospitality across every customer touchpoint.

Since September 2015, the airline has been owned and operated by Malaysia Airlines Berhad. It is part of the Malaysia Aviation Group (MAG) – a global aviation organisation comprising a range of aviation and lifestyle travel solution portfolios aimed at serving global air travel needs.

As a member of the oneworld® alliance, Malaysia Airlines offers enhanced connectivity to more than 900 destinations in 170 territories worldwide. For more information, visit www.malaysiaairlines.com or download the Malaysia Airlines app for the latest promotions at your fingertips.

Issued by Group Communications, Malaysia Aviation Group.

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