Amrutanjan Healthcare Partners With Kaun Banega Crorepati To Celebrate 132 Years Of Trust And Wellness

~The iconic brand joins hands with India’s most loved quiz show Kaun Banega Crorepati for its 25th Edition as an Associate Sponsor for the upcoming season

Amrutanjan Healthcare Limited, one of India's most trusted wellness brands for over 130 years has announced their partnership with Kaun Banega Crorepati as an Associate Sponsor for the show's 25th season on Sony Entertainment Television, beginning October 26th.

Through this association, Amrutanjan will leverage KBC's unique audience base to connect with and create a stronger brand recall amongst them. Hosted by the iconic Mr. Amitabh Bachchan, KBC continues to elicit inspiration for millions in India through its ability to blend engaging stories, relatable narratives, and emotionally compelling formats.

Speaking about the partnership, Mr. Mani Bhagavatheeswaran, Chief Marketing Officer, Amrutanjan Healthcare Limited, said: “For 132 years Amrutanjan has stood for care, comfort and trust through generation. Our partnership with KBC, a show of knowledge, credibility and connectedness, is a natural extension of our brand philosophy captured in the Indian phrase "Har Dard Mitayee".

As Amrutanjan celebrates 132 years of care and trust, its association with Kaun Banega Crorepati reaffirms the purpose of being a reliable companion in everyday life. For generations of Indian families, Amrutanjan has stood by them to meet the daily pains and stresses of life. Amrutanjan gives ease to pain, brings comfort, and restores smiles, every time and our brand philosophy embodies the commitment that no matter the ache or strain, we will be there to care for our users and serve them for relief and restoration

About Amrutanjan Healthcare:

Amrutanjan Healthcare Limited, a company with a rich legacy, is best known for its iconic 132-year-old brand, Amrutanjan Pain Balms. A purpose-driven and innovative company, Amrutanjan Healthcare offers a versatile product portfolio. Its flagship brand, Amrutanjan, is a pain management expert that provides high-quality solutions by combining science and naturalness. The Economic Times felicitated Amrutanjan Healthcare as one of the Best Healthcare Brands at the 7th edition of ET Now Best Healthcare Brands, for the second consecutive year. Apart from pain management products, Amrutanjan Healthcare offers products in other categories including women’s hygiene brand Comfy Snug Fit, beverage brands Amrutanjan Electro+ and Fruitnik, derma care with Stop Itch Anti-Fungal powder spray and in cold and congestion category through the Amrutanjan Relief range. As a company that is employee-centric, it endeavours to provide a culture that accepts new ideas, embraces change, and encourages innovation. The company’s commitment to supporting inclusive growth is uncompromising, which is proven through the social services it has undertaken for generations. The company is actively engaged in the fields of education for the underprivileged sector, preventive health, environment protection, animal welfare, and women empowerment.

For more information visit: https://www.worldofamrutanjan.com/