Phoenix Mall of Asia, Bengaluru Turns Spotlight On Emerging Talent With Phoenix Festival 2025

The city’s premier lifestyle destination blends fashion, art, and inclusivity in a celebration of confidence and community

 

The 9th edition of the Phoenix Festival at Phoenix Mall of Asia, Bengaluru lit up Bengaluru’s fashion and cultural calendar with an experience that celebrated creativity, connection, and community. The festival brought together the best of fashion, art, and festive energy, transforming the mall into a dynamic stage for emerging models, designers, and creators to shine.

At the heart of this year’s celebration was the Phoenix Mega Model Hunt 2025 – “Where Talent Meets Brand Vision”, conceptualized by fashion impresario Prasad Bidapa. The initiative served as a defining moment in the city’s fashion landscape, offering young models a platform to be discovered, celebrated, and elevated. This year, Phoenix Mall of Asia took the concept further, turning the runway into a real-world opportunity. Winners of the Phoenix Mega Model Hunt 2025 became the faces of the mall’s festive campaign for Phoenix Festival 2025, appearing across print and digital media platforms. The initiative extended their runway journey into real-world visibility, blending festive storytelling with fashion and artistry.

Rooted in the vision of transforming emerging talent into brand storytelling, the campaign brought together elements of glamour, inclusivity, and creative expression. Featuring winners from the Phoenix Mega Model Hunt 2025, it was conceptualized and executed within the mall’s premises, capturing the spirit of celebration, craftsmanship, and confidence that defines the festive season. The campaign emerged as a noteworthy example of strategic retail storytelling and experiential brand engagement, featured across print and digital platforms to further enhance its visibility and impact.

Ritu Mehta, Centre Director – Phoenix Mall of Asia and Director Marketing – South, The Phoenix Mills Ltd, said: “The Phoenix Festival 2025 brought together the city’s creative energy in an authentic and inspiring manner. By featuring winners of the Phoenix Mega Model Hunt 2025 in our festive brand campaigns, we turned a talent platform into a space for real visibility and celebration. These young models didn’t just walk the runway, they became the faces of stories that reflect confidence, craftsmanship, and community. Each edition of the Phoenix Festival continues to evolve the way fashion and culture come together, and this year beautifully reflected that purpose and creativity.”

The Phoenix Festival 2025 underscored Phoenix Mall of Asia’s commitment to nurturing creative talent and crafting experiences that go beyond retail. By integrating real stories, artistry, and brand collaboration, the mall is setting a new benchmark for experiential and strategic marketing within India’s retail industry, turning moments of discovery into movements of inspiration.

About Phoenix Mall of Asia: Phoenix Mall of Asia, located in North Bengaluru, is the epitome of luxury shopping, dining, and entertainment. Renowned as India’s premier ultra-luxury retail destination, the mall offers an unparalleled experience in the city’s heart. It sets new standards in design and amenities, creating a sophisticated and immersive environment for visitors. The mall's grand entrance welcomes guests into a world of elegance and style, with popular zones like Luxe Atria and Eden, which are prime photo spots due to their stunning aesthetics. The Fanpark area is the hub of activities and events, enhancing the overall experience. Phoenix Mall of Asia boasts over 440 brands, including 150+ international luxury labels and 50+ debut brands like Golden Goose, Rolex, IWC, ZARA, YSL cosmetics, D&G cosmetics and many more making it a haven for discerning shoppers. The mall also features exceptional dining destinations with renowned chefs and diverse culinary offerings. Restaurants such as Ishaara, Dobaraa, EIGHT, Andreas, and Kylin Experience cater to every palate, while the nature-themed central atrium, Oasis, is surrounded by international cafes like Starbucks, Tim Hortons, Perch, Andreas Brasserie, and Magnolia Bakery. Foodthopia, a 38,000 sq. ft area dedicated to dining, offers a cosmopolitan experience with a variety of eateries, including game day restaurants, cafes, and fine dining options. Beyond shopping and dining, the mall provides a wide range of sports, entertainment, and leisure activities for all ages. The introduction of Bengaluru’s largest cinema, the PVR INOX 14-screen multiplex, adds a unique touch to the entertainment lineup. With a state-of-the-art infrastructure spanning over 13 acres and 1.25 million square feet of retail space, Phoenix Mall of Asia seamlessly blends luxury and leisure, ensuring every visit is a memorable experience.