Coca-Cola And Google Gemini Light Up Diwali With “Festicons” Where Tradition Meets AI Magic

This Diwali, Coca-Cola India is reimagining how India celebrates by fusing culture, creativity, and cutting-edge technology. Through a first-of-its-kind collaboration with Google, Coca-Cola has introduced Festicons Diwali greetings, enabling consumers to create and share personalized digital wishes using the Google Gemini app. 

Available on Coca-Cola’s limited-edition Utsav Packs, the initiative allows people to scan a QR code to create and share their own personalized festive avatars.right within the Gemini app using its advanced image generation capabilities. Through this innovative digital experience, Coca-Cola is giving consumers a unique way to share their festive vibe.

 

By scanning the festive pack, consumers are transported into an interactive Google Gemini experience, There, they can design their unique "Festicon" by choosing a fun, relatable festive persona that matches their own and a classic Diwali icon to customize. Leveraging its powerful image generation models, Gemini merges these selections to create a unique, shareable digital sticker. Users can download their creation and share it with friends and family, sparking a chain with the hashtag #MyFesticon.

 

Karthik Subramanian, Senior Director, Marketing, Coca-Cola Category said, “Coca-Cola has always been at the heart of India’s celebrations, and this Diwali we are delighted to offer people a new, creative way to express themselves. Our collaboration with Google for festicons comes from the simple insight that consumers want more personal and meaningful ways to celebrate. This initiative, powered by Google Gemini, weaves in AI, art and culture, reinforcing Coca-Cola’s belief that when people come together, they create lasting memories.”

 

The campaign builds on Coca-Cola’s successful activations with generative AI. Diwali Wali Magic, the brand’s previous campaign in collaboration with DALL-E enabled consumers to design personalized festive cards, an initiative that resonated strongly with households across India. With Festicons, Coca-Cola is taking this idea further by enabling real-time, interactive co-creation, making every Diwali wish as thoughtful, personal, and creative as the festival itself.

 

At its core, Coca-Cola has always stood for togetherness, connection, and celebration. Festicons serves as a  blend of the timeless warmth of a Diya with the endless possibilities of AI, once again proving that magic truly happens when tradition meets innovation.

 

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

 The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.

 Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.