Tata AIA Launches Shubh Shakti To Empower And Protect India’s Superwomen — For A Healthier, Happier, Fikar-Free Life

Aims to address low coverage rates among Indian working women with women-specific benefits, comprehensive protection, & affordable premiums.

 

Tata AIA Life Insurance is proud to launch “Shubh Shakti”, a term insurance plan designed specifically for women. It is more than just a life insurance product — it is a holistic protection plan that caters to every woman’s unique life stage and financial needs, empowering her to safeguard herself and her loved ones while continuing to thrive in her personal and professional journey.

 

Traditionally, the term life insurance industry has been designed with a male-centric approach, focusing largely on the needs of male breadwinners and ignoring the unique challenges women face. But today, Indian women are breaking barriers and emerging as leaders in the workforce, entrepreneurs, and financial decision-makers. As the Female Labour Force Participation Rate has risen to 41.7% in FY24, up from 23.3% in FY18, women are not only contributing economically but are also leading in securing their financial futures.

 

However, while women are making strides in financial independence, a recent Tata AIA survey revealed that 89% of married women still rely on their husbands for financial planning, with only 44% taking independent financial decisions when given the choice.

 

This gap highlights the urgent need for a solution that specifically addresses the unique financial needs and challenges of women. The good news? The landscape is changing. In December 2024, 27 million women tracked their credit scores — a 42% rise in just a year — showing a growing awareness and a shift towards greater financial independence.

 

“Shubh Shakti” — A Celebration of Women’s Strength

“As Indian women take charge of their finances and investments, they are still vastly underinsured, leaving their families vulnerable in the event of tragedy,” said Gayatri Nathan, Chief Compliance Officer at Tata AIA. “With Shubh Shakti, we’re offering a solution that aligns with the strengths of today’s woman, empowering her to secure her family’s future, invest in her health, and lead a life free from worry. It’s about supporting her ambitions, providing peace of mind, and ensuring that she can face life’s challenges without compromising on her loved ones' security.”

 

Shubh Shakti: A Plan That Protects You at Every Stage of Life

Understanding that women’s needs are multi-faceted, Tata AIA Shubh Shakti is designed to be flexible, comprehensive, and supportive across the various roles that women play in their lives — as mothers, daughters, partners, and professionals.

 

Women-Centric Benefits

·         Premium Holiday During Pregnancy

Enjoy two premium breaks for 12 months post each delivery. This allows you to focus on your health and baby, without the added financial burden.

·         Women receive a premium that is approximately 15% lower than men, applicable every year throughout the Premium Paying Term (PPT).

·         The plan also offers 1% lifetime discount on the premium for Single Mothers, which is above the existing 15% discount.

 

·         Special Health Benefits for You & Your Family:

o    Women-specific care, including PCOD support, IVF counselling, and weight management

o    Vaccination support for cervical cancer, HPV, flu, and more,

o    Access to specialist consultations, annual health check-ups, and lifestyle condition management.

 

·         Child Education Protect
Because your children’s dreams should never stop. Get monthly income for up to 3 children until age 25, ensuring uninterrupted education, no matter what life throws your way.

 

·          Waiver of Premium on Husband’s or Accidental Death
In case of an unexpected event, the policy continues without requiring any further payments, ensuring your family’s financial security remains intact.

Tata AIA Health Buddy — Because a Healthier Life Deserves to Be Rewarded

The journey to a healthy, stress-free life begins with the right support. Tata AIA Health Buddy, an integral part of Shubh Shakti, offers women a comprehensive and incentivized approach to wellness. Shubh Shakti, along with Health Buddy, provides an integrated solution to safeguard both health and wealth.

•        Wellness That Rewards: Earn rewards for regular health checks and achieving fitness goals.

•        Health & Wellness for Family: Extend benefits to your loved ones, keeping the entire family in shape.

•        Lifestyle Nudges: Personalized diet tips, activity targets, and rewards for staying fit.

•        Affordable: Enjoy premiums that are 15% lower for women, with additional lifetime discounts on digital purchases and salaried profiles.

Be the Shubh Shakti of Your Family

Tata AIA Shubh Shakti is not just a life insurance plan; it is an enabler of strength, independence, and security for women. It offers a comprehensive protection solution with an emphasis on women’s health, family protection, and financial empowerment. With Shubh Shakti, you can continue to dream, live confidently, and lead your family towards a secure, healthy, and financially independent future.

Because strong women deserve protection that’s just as strong.

  

About Tata AIA Life

 

Tata AIA Life Insurance Company Limited (Tata AIA) is a joint venture Company formed by Tata Sons Pvt. Ltd. and AIA Group Ltd. (AIA). Tata AIA Life combines Tata’s pre-eminent leadership position in India and AIA’s presence as the largest, independent listed pan-Asian life insurance group in the world, spanning 18 markets in the Asia Pacific region.

 

Tata AIA reported a total Premium Income of INR 31,484 crore for FY25, up 23% from FY24. The Company continues to rank among the Top 3 Private Insurers in Individual Weighted New Business Premium (IWNBP) with an IWNBP income of INR 8,511 crore. The Company also achieved industry-leading Persistency performance (based on premiums), ranking #1 in four out of five cohorts.

 

About the Tata Group 

 

Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising 30 companies across ten verticals.

 

The group operates in more than 100 countries across six continents, with a mission 'To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’.

 

In 2023-24, the revenue of Tata companies, taken together, was more than $165 billion. These companies collectively employ over 1 million people.

 

Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors. There are 26 publicly listed Tata enterprises with a combined market capitalisation of more than $365 billion as on March 31, 2024.

 

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets –wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(3), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(4), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$305 billion as of 31 December 2024.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.