Sprite Brings A Zesty Twist With New TVC ‘Spicy Ko De Sprite Ka Tadka Featuring Sharvari And Sunil Grover

Sprite, the iconic lemon and lime-flavored beverage, has unveiled a new mealtime ritual with the launch of its latest campaign, Spicy ko de Sprite ka Tadka, a brand idea inspired by India’s enduring love for spice. Built around a fizzy spice-Sprite-spice loop, the campaign positions Sprite as a perfect partner to spicy food, enhancing the consumer experience by cutting through heat and unlocking more flavor in every bite.

 

In an entertaining brand film, youth icon and Sprite brand ambassador, Sharvari enters a lively restaurant, where Comedy King Sunil Grover playfully slips into a series of personas, each unveiling increasingly spicy dishes. With every crescendo of spice, Sprite arrives, giving spicy lovers the choice to enjoy the thrill of each mouthful of spice, sip after sip. Through humour and sensory play, the film shows that Sprite’s crisp, effervescent taste doesn’t just complement spicy, it elevates every bite, giving consumers a zestier way to enjoy their favourite dishes.

 

Sumeli Chatterjee, Vice President – Marketing, Coca-Cola India & Southwest Asia, said, “India’s love for spicy food runs deep, but what’s remained largely untapped is to pair it with the right kind of beverage. That’s where Sprite naturally steps in. The crisp, lemon-lime twist doesn’t just cool you down, it elevates the whole spicy food experience. With ‘Spicy ko de Sprite ka Tadka’, we are tapping into this fun pairing and creating a new space for Sprite, beginning a long-term connection we believe will resonate deeply with the Gen Zs.”

 

Sharvari added, “Sprite has nailed it yet again with the 'Spicy ko de Sprite ka Tadka' campaign that is fun and relatable. What I really love is how Sprite always comes up with clutter-breaking campaigns that feel fresh and exciting every single time. As a brand, Sprite always aims to connect with Gen Zs and this Ad film is another perfect example of that. The whole idea of pairing spicy food with Sprite makes the taste even better. I can’t wait for everyone to try this combination already.”

 

Sunil Grover shared, “For me, a great meal is all about the experience, and this campaign really gets that. I can’t say no to spicy food and pairing it with Sprite just feels right. Shooting the ad was so much fun and love how Sprite has spiced it up, literally.”

 

"India's love affair with spice is legendary, and for Gen Z, it's a badge of honour" said Sukesh Nayak, Chief Creative Officer, Ogilvy India. "We saw an incredible opportunity to connect with that passion in a completely new way. 'Spicy ko de Sprite ka Tadka' isn't just a campaign, it's an invitation to embrace the thrill of spice like never before."

 

As part of the campaign, Sprite is collaborating with popular food and snacking brands including Ching’s, Masterchow, Bingo, Jolochips, Wow! China, and Too Yumm. This will entail engaging activations, and co-branded experiences, further amplifying Sprite’s role as the perfect companion for spice. Because when spice takes over, there’s only one way to enjoy it with Spicy ko de Sprite ka Tadka.

 

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

 

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.

 

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.